Deals with bloggers / influencers: flat sponsorship vs percentage

10 replies
For paid product promotion (in my case a B2B SaaS) what have you guys found to be a better fee structure? I'd expect sponoring to be higher risk, percentage deals to cost more if successful.

Are there any alternative / creative deals one should consider?
#bloggers #deals #flat #influencers #percentage #sponsorship
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  • Profile picture of the author cearionmarie
    Barter system, yes it still exist. You can collaborate with influencers in exchange for a service or product that you have. This is what I've been doing and it been doing great.

    Cearion Uy - Marketing Advisor

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    • Profile picture of the author rooms now
      Barter system is good thing.
      Either you can offer free product, xyz payment or something like it.
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  • Profile picture of the author h8ter
    I'm on both sides of this spectrum (Influencer and advertiser) and I mostly do flat fees the first time I purchase from a new seller. Make sure to pay quickly to establish that you are a serious buyer and push on the fact that you will buy more in the future if the promotion is successfull.

    A percentage deal/sponsorship should only be used with trusted influencers that you have history with to make sure neither party gets screwed over or left unsatisfied.
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  • Profile picture of the author thomarv37
    I run contests that Influencers participate in to launch new products or market Apps. I use contest software to get influencers signed up and manage the content they create for the contest. I typically get 200 - 2,000 influencers to participate in the contests by offering a reward of $1500 to $5000 depending on the product and amount of engagement i want to generate. If im engaging 2,000 influencers, i up the reward amount. Conversely, if i were to pay 2,000 influencers to post content for me on an individual basis, i would have to spend over $100k. And that's if i pay each one only $50... good luck with that lol.
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  • Profile picture of the author ryanbiddulph
    From the established pro blogger side I only offer a flat rate. Other bloggers may do the percentage thing but from my experience I find the best matches - and vice-versa for the advertisers - by offering a one time rate that they pay, then they have a permanent link on my blog.

    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author Rob Hunsons
    Try to contact bloggers and suggest them both sides opportunities.
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  • Profile picture of the author PaulLanders
    Deals with bloggers are really good advertising, the only downside is that they may incorrectly submit advertising, but black advertising is also a promotion.
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  • Profile picture of the author akshay7
    I feel flat rate is easier to offer and for them to accept. Helps build a relationship faster too.
    Add customised hyper-focused news feeds to your website and increase dwell time. Track companies, industries or strategic topics in near real time. Message, or
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  • Profile picture of the author YDM307
    Definitely would recommend a Ryan Holiday book: Trust Me I am Lying - hard to imagine better material for this topic (but need to say I am not very experienced and have just a few things to compare...)

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  • Profile picture of the author sh91
    I think it mainly depends on the product / service you have. If you're selling sofas they will probably be willing to take it in exchange for a post but for lower value items they always want straight cash in my experience. Commission from a coupon code is the best case imo but I think genuine influencers who will take that deal are hard to find.
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