GROWTH HACKING 101 - What are the best tactics for growth without budget?

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Hello WARRIORS,

As a fellow marketer and being a part of a quickly growing startup, what are your best practices for growth hacking and or acquiring users for a mobile app with zero budget?

A quick summary of our services.

Event Manager - we provide a software to contest organizers that enables them to run their events entirely on tablets with judges etc.

Fan app - the data they type then goes to the cloud and posts results live in our fan app. The fan app provides athlete profiles, event profiles and in-depth stats about those profiles. theres many other features about it and we are still in development on alot of the features.


A few ideas from my end

Influencers - We work with athletes and provide athlete profiles in our application. I was thinking possibly doing athlete takeovers on our instagram account showing fans an inside look at competiton flow. What do they do the morning of the big day, eating, stretching etc. Athletes and their sponsors would then direct traffic to our instagram telling them that "john doe" is taking over the instagram account to give an inside look of competition. This would raise awareness of our app and drive traffic to instagram with hopes of leading to installs.

Working with our partners to cross promote the shit out of the app.
Links on their websites with marketing images to download the app.
social posts (since their events are in the app with live results)
----- The problem I'm having with this strategy is when we end up running 100's of events I will not or a team will not be able to generate the content we currently provide to these organizers. Thinking of a way to automate the process is something I've been working with our dev on but can't wrap my head around a way to do it.


There's alot more, just curious about your ideas for growth hacking in a quickly growing startup and adapting my plan to the pace of the company.

Thanks guys,

Travis
#101 #budget #growth #hacking #tactics
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  • Profile picture of the author ryanbiddulph
    Create value through your blog and build strong friendships with influencers by helping them out before asking for anything. As those bonds grow, you will have few issues making a bit time impact. Not hacking but of course, good things do take time. Well worth the energy and effort to do it right.
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    If you want to become a full time blogger you can buy my eBook here
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    • Profile picture of the author Travis Bateman
      We are helping athletes by profividing a platform for their fans to follow all of their results in one place, as well as simplifying the registration process etc.

      How else can we build out these relationships with thousands of athletes?
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      • Profile picture of the author yukon
        Originally Posted by Travis Bateman View Post

        How else can we build out these relationships with thousands of athletes?


        Have you integrated the app to automatically post on Facebook after it gathers a certain amount of data per player?

        The goal would be to allow the player to automatically share their own/team content/stats with family and friends who in turn will brag to more family and more friends on Facebook. I'm sure that would go at least two levels deep per player on sharing which could be a lot of traffic watching.

        The key is automating the data driven content posting to social media. Again, you already have the data.
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  • Profile picture of the author yukon
    Originally Posted by Travis Bateman View Post

    Hello WARRIORS,

    As a fellow marketer and being a part of a quickly growing startup, what are your best practices for growth hacking and or acquiring users for a mobile app with zero budget?

    A quick summary of our services.

    Event Manager - we provide a software to contest organizers that enables them to run their events entirely on tablets with judges etc.

    Fan app - the data they type then goes to the cloud and posts results live in our fan app. The fan app provides athlete profiles, event profiles and in-depth stats about those profiles. theres many other features about it and we are still in development on alot of the features.


    A few ideas from my end

    Influencers - We work with athletes and provide athlete profiles in our application. I was thinking possibly doing athlete takeovers on our instagram account showing fans an inside look at competiton flow. What do they do the morning of the big day, eating, stretching etc. Athletes and their sponsors would then direct traffic to our instagram telling them that "john doe" is taking over the instagram account to give an inside look of competition. This would raise awareness of our app and drive traffic to instagram with hopes of leading to installs.

    Working with our partners to cross promote the shit out of the app.
    Links on their websites with marketing images to download the app.
    social posts (since their events are in the app with live results)
    ----- The problem I'm having with this strategy is when we end up running 100's of events I will not or a team will not be able to generate the content we currently provide to these organizers. Thinking of a way to automate the process is something I've been working with our dev on but can't wrap my head around a way to do it.


    There's alot more, just curious about your ideas for growth hacking in a quickly growing startup and adapting my plan to the pace of the company.

    Thanks guys,

    Travis


    Your entire business is based on data.

    Build or rent an algo to turn that data into automated articles. It's basically creating word templates and fill in the blanks with real/live data.

    LA Times does this with their earthquake bot. It's called Quakebot and has it's own Twitter account. They use a Gov feed to source the live data and write short fill in the blank type articles.

    This tweet was posted 42 min ago:
    • A 1.0 magnitude earthquake occurred 3.73mi SW of Lytle Creek, CA.

    The bold/red text above is the data (fill in the blanks). The text that's not red is the template.

    You can obviously scale this up to full articles for automated content. LA Times scales up the same data that's in their bot tweets back on the LA Times website (articles).

    There's another bot that does this with 911 calls (data).

    There's a business (NarrativeScience) that does this for big brand clients, I have no idea on the price.

    This isn't complicated, like I've said it's templates and fill in the blanks with data. Anyone can do this even on a very small scale and then grow a library of templates for their niche/subject.

    There's your free automated content. You already have the data (the hard part).

    [edit]

    This didn't take long to code...

    You would obviously want to get creative with multiple word templates for some variation.















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    • Profile picture of the author Gabriel
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      Originally Posted by yukon View Post

      Your entire business is based on data.

      Build or rent an algo to turn that data into automated articles. It's basically creating word templates and fill in the blanks with real/live data.

      LA Times does this with their earthquake bot. It's called Quakebot and has it's own Twitter account. They use a Gov feed to source the live data and write short fill in the blank type articles.

      This tweet was posted 42 min ago:
      • A 1.0 magnitude earthquake occurred 3.73mi SW of Lytle Creek, CA.

      The bold/red text above is the data (fill in the blanks). The text that's not red is the template.

      You can obviously scale this up to full articles for automated content. LA Times scales up the same data that's in their bot tweets back on the LA Times website (articles).

      There's another bot that does this with 911 calls (data).

      There's a business (NarrativeScience) that does this for big brand clients, I have no idea on the price.

      This isn't complicated, like I've said it's templates and fill in the blanks with data. Anyone can do this even on a very small scale and then grow a library of templates for their niche/subject.

      There's your free automated content. You already have the data (the hard part).

      [edit]

      This didn't take long to code...

      You would obviously want to get creative with multiple word templates for some variation.
















      interesting
      how could you apply the Earthquake bot with Event management? Curious
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      • Profile picture of the author yukon
        Originally Posted by Gabriel View Post

        interesting
        how could you apply the Earthquake bot with Event management? Curious

        You need a data source and really that depends on the type of event.

        If it's something like a conference you could have two different types of data, one from the host and one from each individual vendor.

        Build a simple vendor mobile app where they can input their individual data (conference statistics). Let other people do the data collection work for you (example):
        • how many people visited their seminar
        • booth traffic volume
        • booth worker names/profiles
        • speaker names/profiles
        • content subjects
        • free booth bling
        • booth product discounts
        • vendor captured images/video
        • etc...



        Add a host app for the overall statistics like

        • how many vendors
        • how many people paid to get in at the door vs online
        • how many reporters/media (get names/profiles/etc...)
        • which vendor had the highest turnout
        • last years data vs this years data
        • global industry stats vs current conference stats
        • current weather (ex: It's a beautiful day in Las Vegas at the xyz conference 123 booth..., etc...)
        • location
        • etc...


        All the data trickles down to a Twitter account in the form of sentences. From there it gets retweeted and/or let the vendor app handle their own personal tweets via the vendor app (data templates).

        You basically need to look at every minor detail of the event and turn it into usable data. You have to collect the data to feed the bot.

        This way you've got the main Twitter account and it's users plus you get all the individual vendor Twitter accounts involved which snowballs the traffic watching automated tweets, retweets, etc... vendor followers that might not have ever heard of the conference but are now interested for next years conference (possible retweet from the bot tweet).

        The same data could be used for writing blog post back on your website while you're currently hosting/attending a conference. Hands free. This could be used to get vendors to supply you with their data, you both split the data in return your bot builds them automated content that's posted on their site before they even leave the conference. Win win.

        BTW, that earthquake bot Twitter account has +300K followers.
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    • Profile picture of the author Travis Bateman
      Pretty awesome you mentioned the algorythm. My boss / dev is in the process of creating something like this for social as we already generate "stories" inside the app after each contest.

      We are also working on automatic twitter posts about contest results.

      Did you check out the app?
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    • Profile picture of the author Travis Bateman
      Extremely useful and I am taking a deeper look into this!

      Much thanks for your input!
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  • Profile picture of the author prayosha
    Growing companies as quickly as possible is nothing new, but the term and interest in "Growth Hacking" has seen huge growth over the past few years.

    There's never been a better time to learn how to grow and scale a company online quickly, thanks to the people who test, document and share their growth hacking experiments and results.
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  • Profile picture of the author brettb
    Wow lots of rocket science in this thread


    Twitter and FB are onto the bots though.


    I found an easy way to growth hack. Look for link exchanges. They're ancient but the good news is that some of them have decent page rank and trust as they've been around for decades.


    I found one in my niche and it gives me a steady stream of laser targeted traffic.
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    Need LSI Keywords? Try the Niche Laboratory keyword tool (affiliates info page here).

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  • Profile picture of the author sjsarah25
    I think if it is zero budget, maybe you can try and search for those who did exchange review for free services. You get what i mean?
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  • Profile picture of the author ADALINE clarke
    When it comes to planning budgets, marketers often aren't as ambitious as they could or should be. They settle for the same results year after year either from a lack of confidence, or a lack of planning. As The Challenger Agency, Wpromote believes in a different set of values -- values that prize innovation, change, and above all, growth.

    INVEST IN FUTURE GROWTH
    EXCEED BENCHMARKS
    LEVERAGE CLV DATA TO DETERMINE SUCCESS
    TAKE ADVANTAGE OF THIS HISTORIC GROWTH MOMENT
    RETHINK YOUR ATTRIBUTION STRATEGY
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