Mail Merge and unsub options
name
business name
website
site he found them
achievement
and he tied it all together with a mail merge, so each email looked very personal.
He sent about 40 at a time. He claimed he did very well. He did not add nor mention CAN-SPAM nor add an unsub. Again, each email looked very personal.
Grey area? What are the rules? Should I add an unsub "just to be on the safe side"?
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