The Turning Point In Your Business

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I would love to hear about the "turning point in your business" from other people on this forum. At what point did your struggles and hard work really start to pay off?

When did you have your first big breakthrough in your business? How long did it take to happen? Why do you think it happened? And what happened?

My big breakthrough in my network marketing business took me almost 12-years. Sad, but true. I struggled for a LONG TIME. It's when I took the time to learn MARKETING and started using my own TALENTS AND ABILITIES to grow my business that I had a big break through.

For years I tried to do everything I was taught by my mentors, but it just didn't work out the way I wanted. I was frustrated and felt like I was putting a square peg in a round hole. I didn't want to chase prospects and bug people. Instead, I wanted prospects chasing me.

By taking the time to study direct response marketing and lead generation, and then applying what I learned, I started generating lots of leads, sponsored lots of people and grew big teams.

My big breakthrough with my blogging business took me around five years. This is when I really FOUND MY VOICE, learned what made a blog post really stand out, and started using email marketing to grow my business.

My big breakthrough in my eBay business took me around 4-years to really systematize how I do things, determine what I should be selling, and at what prices. I learned mostly through trial and error, but my big breakthrough happened when I masterminded with several other sellers and applied what they taught me.

I look forward to hearing your story. I know we can all learn from each other.
#business #point #turning
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  • Profile picture of the author palmtreelife
    Thanks for sharing. It's nice to hear about success stories that took a while.

    I'm not sure if this counts, but I feel like my big breakthrough in business and in life was when I quit my very very comfortable, yet dissatisfying, Federal Government job in Canada. I "had it made" in the eyes of everyone around me, including my family...but deep down I was miserable and unfulfilled.

    We had a freak snow storm in April one year and I said that was it. I started whiteboarding to change my life. I told myself if I was going to be miserable, I was at least going to be miserable in a much nicer location!

    No where on the planet was off limits in my search. I contacted a couple people I knew living overseas and asked about their experience. Narrowed my wish list down to 5 countries or cities. Researched them and figured out if my online business could sustain a quality of life in that new destination.

    I ended up finding a great opportunity to move to the Caribbean. I've been here for over 5 years and LOVE IT!! I wish I did it 10 years sooner. It wasn't easy to leave my security behind, but it also wasn't near as difficult as I had planned it out to be.

    TLDR: my breakthrough was more about getting pushed to my psychological limit of life and having the confidence to rely on laptop income. The pain of staying the same was greater than the pain of change.

    I think it's difficult for anyone to have success if that ratio is not in your favor....that breakthrough only comes after persevering through the heartaches and failures.
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    • Profile picture of the author chuckholmes
      Originally Posted by palmtreelife View Post

      Thanks for sharing. It's nice to hear about success stories that took a while.

      I'm not sure if this counts, but I feel like my big breakthrough in business and in life was when I quit my very very comfortable, yet dissatisfying, Federal Government job in Canada. I "had it made" in the eyes of everyone around me, including my family...but deep down I was miserable and unfulfilled.

      We had a freak snow storm in April one year and I said that was it. I started whiteboarding to change my life. I told myself if I was going to be miserable, I was at least going to be miserable in a much nicer location!

      No where on the planet was off limits in my search. I contacted a couple people I knew living overseas and asked about their experience. Narrowed my wish list down to 5 countries or cities. Researched them and figured out if my online business could sustain a quality of life in that new destination.

      I ended up finding a great opportunity to move to the Caribbean. I've been here for over 5 years and LOVE IT!! I wish I did it 10 years sooner. It wasn't easy to leave my security behind, but it also wasn't near as difficult as I had planned it out to be.

      TLDR: my breakthrough was more about getting pushed to my psychological limit of life and having the confidence to rely on laptop income. The pain of staying the same was greater than the pain of change.

      I think it's difficult for anyone to have success if that ratio is not in your favor....that breakthrough only comes after persevering through the heartaches and failures.
      Great story. Thanks for sharing. Success begins outside of your comfort zone. Most people are "comfortable" even if they are not satisfied with their life. As a result, they will not do the things that make them uncomfortable, even if it could change their life 100% for the better. I'm glad you took a leap of faith and everything worked out.
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  • Profile picture of the author myob
    A friend of mine introduced me to an MLM company, but it took me nearly 6 years to really understand the full leveraging potential of this business model.

    I knew a lot of people, so making sales wasn't difficult at first to this "warm market". I was taught to first sell the products, then approach customers to offer them the business opportunity. The products are quite good (health and fitness), but relatively few customers ever wanted to build a large business beyond their immediate contacts.

    I soon began to realize there must be much more to it, after seeing some very impressive money being made, and I wanted a whole lot more. As I got to know the top earners through business meetings and conventions, I approached the ones who were actually living the lifestyle that I wanted, and who consistently showed up on top of the leader boards month after month and year after year.

    One such person, very high in my upline, was rather impressed with my ambition and began mentoring me. He took me out on his networking events and offline prospecting (fishing) trips. At first I balked at using such "old school" methods (my thoughts actually were "primitive"), but he told me to just "watch and learn".

    He never once mentioned the MLM company by name or any of its products while prospecting. "You are the brand and the product," he would say, "not the company." And, "Always dress and act like you have a priceless gift to give ... because you do."

    Within one month, we went to new car dealerships, real estate offices, chambers of commerce, gyms, business conventions, trade shows, and even movie theaters to "network" and collect leads. This he called "farming within networks".

    What he did was find a common "pain point" for these targeted business-oriented prospects - their sales were lost mostly because customers either couldn't afford products or didn't qualify for financing.

    His solution - call those "lost" customers and offer a systematic method to qualify for a loan, or immediately increase their monthly income. He offered to pay for each referred lead he sold, plus a residual "bonus" which would be negotiated later.

    The "method" is to leverage the US Federal Income Tax code which allows substantial tax advantages for home businesses. His advice was to start a home business, and receive an immediate reduction in income tax witholding from their employer in the first month, based on annual estimated business deductions, averaging $200-$500/month. This would be like getting a pay raise of up to $500 per month.

    [DISCLAIMER] Consult tax advice from a competent professional, specializing in MLM/home-business income tax.

    When asked "what kind of business should I start?", then and only then is when the MLM company gets mentioned. He also went back to the lead source and offered a one-time "referral fee", or a "monthly cut of the action" (sign up as the sponsor).

    After more than 20 years in MLM, I never forgot that, and because of the recent new home business income tax act, this method actually works better now than ever before.
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    • Profile picture of the author palmtreelife
      Very solid marketing tactic. It all comes back to basic sales - solve the potential customer's problems. Your mentor understood people don't want to hear "MLM" or "Network Marketing" or levels etc etc. He changed their perspective on the most basic business model out there. Well done.
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      • Profile picture of the author myob
        Originally Posted by palmtreelife View Post

        Very solid marketing tactic. It all comes back to basic sales - solve the potential customer's problems. Your mentor understood people don't want to hear "MLM" or "Network Marketing" or levels etc etc. He changed their perspective on the most basic business model out there. Well done.
        Exactly. But people will still often ask if it is MLM ("The term 'network marketing' is nothing more than just a euphemism used by MLM amateurs and whimps". - my MLM mentor ).

        "It is a pyramid scheme", he answered boldly when challenged, "... just like McDonald's, franchises, and all of the most successful corporations. And you (You, Inc) are at the top of your own pyramid by being in business for yourself."

        The Warrior Forum in particular has historically been a classic example of the tremendous collateral damage and heated intolerance when even mentioning the emotionally charged term "MLM" here. Ironically, however, this forum is also a huge source of leads and sales for the MLMers who can reframe the reflexive negative connotations surrounding this very powerful business model.
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        • Profile picture of the author chuckholmes
          Originally Posted by myob View Post

          Exactly. But people will still often ask if it is MLM ("The term 'network marketing' is nothing more than just a euphemism used by MLM amateurs and whimps". - my MLM mentor ).

          "It is a pyramid scheme", he answered boldly when challenged, "... just like McDonald's, franchises, and all of the most successful corporations. And you (You, Inc) are at the top of your own pyramid by being in business for yourself."

          The Warrior Forum in particular has historically been a classic example of the tremendous collateral damage and heated intolerance when even mentioning the emotionally charged term "MLM" here. Ironically, however, this forum is also a huge source of leads and sales for the MLMers who can reframe the reflexive negative connotations surrounding this very powerful business model.
          I had a mentor tell me once that 99% of the people not involved in MLM do not understand it or they would be involved. He went on to say that nearly 99% of the people in the industry do not understand it, or they would be building it big. I totally agree with him. Although I do a lot of affiliate marketing as well, and make great money with it, there is absolutely ZERO leverage. Everything you make is based on your ability to sell. At least with network marketing, you can get paid on lots of people's production.
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          • Profile picture of the author palmtreelife
            Although I do a lot of affiliate marketing as well, and make great money with it, there is absolutely ZERO leverage.
            Not true? There are affiliate programs out there that do allow you to get paid on other people's production. The affiliates pay a monthly premium and get to keep 100% of the commissions from the products they sell...which are also membership based and they also have the same opportunity to pay a premium to do the same thing.
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            • Profile picture of the author myob
              Originally Posted by palmtreelife View Post

              Not true? There are affiliate programs out there that do allow you to get paid on other people's production. The affiliates pay a monthly premium and get to keep 100% of the commissions from the products they sell...which are also membership based and they also have the same opportunity to pay a premium to do the same thing.
              Even so, I have never heard of any affiliate program that can come anywhere near the leveraged scalability, streamlined marketing, or handsfree distribution process of MLM.
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      • Profile picture of the author chuckholmes
        Originally Posted by palmtreelife View Post

        Very solid marketing tactic. It all comes back to basic sales - solve the potential customer's problems. Your mentor understood people don't want to hear "MLM" or "Network Marketing" or levels etc etc. He changed their perspective on the most basic business model out there. Well done.
        This is something ALL professionals do in every profession. They solve problems. They take the time to figure out the pain points of their prospects and then they offer them a solution, if what they have is a good fit for their prospect's problems.
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        • Profile picture of the author palmtreelife
          That is what professionals are SUPPOSE to do and good salesmen alike. Unfortunately, many professionals in most professions do not solve as many problems as their clients would like them to.

          I would re-word that statement to say "This is something all professionals TRY to do in every profession."
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          • Profile picture of the author myob
            Originally Posted by palmtreelife View Post

            That is what professionals are SUPPOSE to do and good salesmen alike. Unfortunately, many professionals in most professions do not solve as many problems as their clients would like them to.

            I would re-word that statement to say "This is something all professionals TRY to do in every profession."
            For most professionals, specializing and solving just ONE problem is all they need for a loyal client base.

            "Anybody who succeeds is helping people. The secret to success is find a need and fill it; find a hurt and heal it; find a problem and solve it".
            - Robert H. Schuller
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    • Profile picture of the author chuckholmes
      Originally Posted by myob View Post

      A friend of mine introduced me to an MLM company, but it took me nearly 6 years to really understand the full leveraging potential of this business model.

      I knew a lot of people, so making sales wasn't difficult at first to this "warm market". I was taught to first sell the products, then approach customers to offer them the business opportunity. The products are quite good (health and fitness), but relatively few customers ever wanted to build a large business beyond their immediate contacts.

      I soon began to realize there must be much more to it, after seeing some very impressive money being made, and I wanted a whole lot more. As I got to know the top earners through business meetings and conventions, I approached the ones who were actually living the lifestyle that I wanted, and who consistently showed up on top of the leader boards month after month and year after year.

      One such person, very high in my upline, was rather impressed with my ambition and began mentoring me. He took me out on his networking events and offline prospecting (fishing) trips. At first I balked at using such "old school" methods (my thoughts actually were "primitive"), but he told me to just "watch and learn".

      He never once mentioned the MLM company by name or any of its products while prospecting. "You are the brand and the product," he would say, "not the company." And, "Always dress and act like you have a priceless gift to give ... because you do."

      Within one month, we went to new car dealerships, real estate offices, chambers of commerce, gyms, business conventions, trade shows, and even movie theaters to "network" and collect leads. This he called "farming within networks".

      What he did was find a common "pain point" for these targeted business-oriented prospects - their sales were lost mostly because customers either couldn't afford products or didn't qualify for financing.

      His solution - call those "lost" customers and offer a systematic method to qualify for a loan, or immediately increase their monthly income. He offered to pay for each referred lead he sold, plus a residual "bonus" which would be negotiated later.

      The "method" is to leverage the US Federal Income Tax code which allows substantial tax advantages for home businesses. His advice was to start a home business, and receive an immediate reduction in income tax witholding from their employer in the first month, based on annual estimated business deductions, averaging $200-$500/month. This would be like getting a pay raise of up to $500 per month.

      [DISCLAIMER] Consult tax advice from a competent professional, specializing in MLM/home-business income tax.

      When asked "what kind of business should I start?", then and only then is when the MLM company gets mentioned. He also went back to the lead source and offered a one-time "referral fee", or a "monthly cut of the action" (sign up as the sponsor).

      After more than 20 years in MLM, I never forgot that, and because of the recent new home business income tax act, this method actually works better now than ever before.
      We are all our own brand. Spot on. Also, I like how he focused on building relationships, identifying a need and then offering a solution. That is the key to success. It's not about pitching people. It's no wonder he was so successful.
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  • Profile picture of the author chuckholmes
    I have yet to find any affiliate program that pays out on more than 1, maybe 2 levels. That cannot compete with getting paid on many levels in network marketing.
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  • Profile picture of the author myob
    A common technique used by many top MLM professionals that I know (including myself) is to promote an affiliate program on the front end of a marketing campaign, then use the MLM business opportunity as a back-end offer. Sometimes it's called a self-liquidating offer, to offset the cost of promoting the primary program.

    An affiliate program used in this way as an SLO is also particularly effective for silently by-passing the loud and often belligerent self-anointed anti-MLM crusaders that patrol social media and forums. I teach this to my own MLM downline and many are quietly recruiting with exceptional results, even right here on the WF!

    "Don't tell them anything, until you can tell them everything."
    - Richard Devos, Amway cofounder
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    • Profile picture of the author chuckholmes
      Originally Posted by myob View Post

      A common technique used by many top MLM professionals that I know (including myself) is to promote an affiliate program on the front end of a marketing campaign, then use the MLM business opportunity as a back-end offer. Sometimes it's called a self-liquidating offer, to offset the cost of promoting the primary program.

      An affiliate program used in this way as an SLO is also particularly effective for silently by-passing the loud and often belligerent self-anointed anti-MLM crusaders that patrol social media and forums. I teach this to my own MLM downline and many are quietly recruiting with exceptional results, even right here on the WF!

      "Don't tell them anything, until you can tell them everything."
      - Richard Devos, Amway cofounder
      Great points. I rarely lead with my business when I do paid advertising. I give away a free report, eBook or something else and then offer them a one time offer for a low cost lead program or training program. After that, then I offer my business opportunity in future emails. That has worked very well for me with free and paid advertising.
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  • Profile picture of the author ezcashplus inc
    Thanks for shearing these story ..great
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  • Profile picture of the author sepahanfolad
    oh thank you for text My big breakthrough with my blogging business took me around five years. This is when I really FOUND MY VOICE, learned what made a blog post really stand out, and started using email marketing to grow my business.
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