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Get a Better Read on Your Competitors

by felisitie
2 replies
The Google Merchant Center recently pushed out a big update, and is now allowing you to see more information about your competitors. It could have a big impact on your visibility.

This report, according to the Google help document, provides three new metrics: (1) relative visibility, (2) page overlap rate, and (3) higher position rate.

#Relative visibility indicates how frequently your competitors' offers are displayed in comparison to your own. In other words, this is the number of displayed impressions from a competitor shop divided by the number of displayed impressions from you for a given product category and country over a given time period.

#Page overlap rate: The frequency with which competing shops' offers are displayed alongside your offers on the same page is referred to as the page overlap rate. In other words, this represents the ratio of the number of times you and a rival merchant obtained an impression for at least one shown offer divided by the number of times you received an impression for at least one offer.

#Higher position rate: The higher position rate indicates how often a competitor's offer was put above yours on the page. To put it another way, the number of times a competing merchant received an impression for at least one product in a higher position on the page than you, divided by the number of times you and a merchant appeared on the same page together.
#competitors #read
  • Profile picture of the author Klara Pelhe
    I didn't know about this, thanks for sharing it, as it seems really useful and interesting and it can really help us get to some great conclusions about or competitors performances and activities on the internet. I especially like the fact that we will be able to see how frequently our competitors' offers are displayed in comparison to ours, as this really can help us adjust our strategy properly and make some changes on site so that our products get more organic visibility. For being successful in merchandise process, it's crucial to get good information about what others are doing and what they have in their offer, and this in fact could be a key step for overcoming competitors and increasing conversions.
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  • Profile picture of the author reverseads
    I didn't expected that Google will do such an update, but this definitely can be very useful way to outsmart the competition.
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