So what is the role of a growth hacker?
Different from marketers, who traditionally are less technical, growth hackers have one objective – to grow the company. This is done through a variety of tactics called (for lack of a better word) “hacks.” These hacks generally are inexpensive (commonly free), and they are aimed at increasing the viral coefficient.
In this post, we’ll give a thorough overview of growth hacking, hiring growth hackers, resources on growth hacks, and additional helpful resources.
1. What is a Growth Hacker? – Sean Ellis, the man who coined the term, gives his description of what a growth hacker is and how it is different from a VP of Marketing.
2. What is Growth Hacking? – A Quora thread gives various descriptions of what growth hacking is.
3. What is “Growth Hacking” Really? – Josh Elman gives his opinion of what growth hacking is.
4. Growth Hacker is the New VP of Marketing – The marketing role is changing into one that requires a technical background. Andrew Chen explains how growth hackers are different from marketing teams and why the change is important.
5. Defining a Growth Hacker: Three Common Characteristics – What do growth hackers have in common? A love of data, creativity, and curiosity. For an expansion on those points, read the article.
6. The Definitive Guide to Growth Hacking – Neil Patel wrote a huge guide on growth hacking. Ten chapters full, this guide covers it all.
7. An Introduction to Growth Hacking: 3 Quotes to Explain the Future of Marketing – Get your start in growth hacking with these three quotes that describe the core of growth hacking.
8. Debunking the 6 Most Common Myths about Growth Hacking – So what isn’t growth hacking? Read this article by Aaron Ginn to learn.
What makes a great growth hacker? – Andy Johns tells us what makes a great growth hacker.
9. Building Growth into Your Team – To grow sustainably, you’ll need a growth mindset in the company DNA. One person cannot do it all. This article gives some tips for building that growth mindset into your team.
10. How to Hire a Growth Hacker – What do you look for when interviewing growth hackers? Let Aaron Ginn help.
11. Good Questions to Ask When Interviewing a Growth Hacker – Want tips for examining candidates? Let some Quora answerers help.
12. Is It Better to Recruit a Growth Hacker or Hire a Growth Hacking Company? – A conundrum that companies may face: is it better to have your own growth hacker in house or hire a company? Let Andy Johns, a growth hacker himself, help answer that question.
13. What are the Top 10 Consumer Internet Growth Hacks? – A collection of some of the more well-known successful growth hacks.
14. 13 Critically Important Lessons From Over 50 Growth Hackers – Bronson Taylor has interviewed many growth hackers. In this blog post, he provides 13 lessons he’s learned from them.
15. The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company – Dropbox is a company that employed a few growth hacks to push their growth. Read about 7 of them in this article.
16. 21 Actionable Growth Hacking Tactics – Jon Yongfook gives us 21 growth hacks.
17. What are Some Decisions Made by the Facebook Growth Team to Help Facebook Grow? – In the early years, Facebook employed a “growth team” whose goal was to spread Facebook. They did well, growing it to over 500 million users. A couple of members of the growth team share their experiences in this Quora thread. Also check out the follow up question.
18. Growth Hacking Referly: New User Onboarding Workflow – Some of the best growth hacks are the ones implemented during a new user onboarding phase. See how Referly spread their product with onboarding.
19. Six Steps to Growth: What I Learned As 500 Startups’ Growth Hacker in Residence – Introduction to the six step process as well as examples of it in action.
21. Who Are The Best Growth Hackers? – Quora answerers share their opinions on characteristics of great growth hackers and provide lists of hackers.
22. Stacking the Odds for Authentic Growth – Sean Ellis tells why you need to develop growth hacks centered around “must have experiences” that are delivered to the right customers.
23. Growth Hacking Your Way to Viral Lift – Gives a little background on growth hacking and how it’s different from marketing. Also gives examples of growth hacks that are sure to inspire you.
24. Growth Hackers Conference 2012 Notes – If you didn’t attend the conference, you can get all the videos (and more) for $99 on Udemy. Otherwise, use these notes to help learn from the speakers. Also check out this Quora thread for more notes.
25. What 300 Years of Growth Hacking Can Teach Us – Take a historical perspective to growth hacking and learn some of the more time-tested marketing techniques.
27. Growth Hacking a Book – Ryan Holiday, author of Growth Hacker Marketing, writes about his experience growth hacking a book and the lessons he learned from other authors.
28. The 5 Phases of Growth Hacking – Mashable runs through the 5 phases of growth hacking and gives plenty of examples along the way.
29. Meet the Growth Hacking behind Facebook, Twitter, and Quora’s Astonishing Success – A profile of Andy Johns, growth hacker at many successful consumer web companies.
30. How Tempo Growth Hacked Their Mobile App Before It Even Launched – Mobile app Tempo grew to many users before it launched on the App Store. Learn the testing they did pre-launch that increased its chances of early success.
Growth Hacking 101: Read This to Become a Magician – A breakdown of how to approach growth hacking as well as a few creative tips on user acquisition and activation.
Blogs and Websites
31. Growth Hacker TV – Watch interviews of growth hackers.
32. GrowthHackers – A Hacker News style website but focused on growth hacking.
33. Growth Hacking Subreddit – Not a totally active subreddit, but a good library of posts you can run through to learn more about growth hacking.
34. Growth Hackers Twitter List – A public Twitter list of growth hackers.
35. Growth Hackers on Clarity – Want to talk to a growth hacker? Allow Clarity to help.
Having skills in growth hacking is useful whether you’re in SaaS, e-commerce, or consumer web. I hope you’ve found this post useful.