What is growth hacking?

57 replies
Hi Friends,
I want to know more detail on growth hacking.
What it is actually and how to do?
What activities should i have to do for it?
How to measure it's performance?
#growth #hacking
  • Profile picture of the author copymyideas
    Growth hacking is a marketing method that uses creativity, analytical thinking, and social metrics to sell products and gain exposure.

    Growth Hackers are good at using techniques like SEO, website analytics, content marketing and A/B testing which are already mainstream. Growth hackers use low-cost and innovative alternatives to traditional marketing. They will use social media and viral marketing instead of buying advertising through more traditional media like newspapers or direct mail
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    • Profile picture of the author Nithya Menon
      It's the idea that an entrepreneur can take a clever or non-traditional approach to increasing the growth rate/adoption of his or her product by "hacking" something together specifically for growth purposes. What people call "hacking" today will become common sense to most in the tech world in the future because people are waking up to the fact that growth doesn't simply come from having a good product. Increasing growth rates is a very active process, not a passive one.

      Very few growth optimizations are actually "hacks" though. For example, AirB&B figured out a programmatic approach to posting their listings to Craigslist to drive more bookings. It was definitely a hack because it wasn't done via an official API. But I would imagine that is a very marginal channel of growth for them and most hacks lead to marginal or short lived results (as was the case for AirB&B since that hack was shut down by Craigslist).

      So for the most part I think "Growth hacking" is a misnomer, especially as you scale. Early on during product launch "growth hacking" may be a necessary thing since you need to establish traction somehow. But as you mature as a product and a company, hacks typically are a poor use of your time and energy. In general I don't think it means what most people think it means.
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    • Profile picture of the author Jacomara
      Originally Posted by copymyideas View Post

      Growth hacking is a marketing method that uses creativity, analytical thinking, and social metrics to sell products and gain exposure.

      Growth Hackers are good at using techniques like SEO, website analytics, content marketing and A/B testing which are already mainstream. Growth hackers use low-cost and innovative alternatives to traditional marketing. They will use social media and viral marketing instead of buying advertising through more traditional media like newspapers or direct mail
      Where do you find these guys?
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    • Profile picture of the author Jason Jacoby
      Originally Posted by copymyideas View Post

      Growth hacking is a marketing method that uses creativity, analytical thinking, and social metrics to sell products and gain exposure.

      Growth Hackers are good at using techniques like SEO, website analytics, content marketing and A/B testing which are already mainstream. Growth hackers use low-cost and innovative alternatives to traditional marketing. They will use social media and viral marketing instead of buying advertising through more traditional media like newspapers or direct mail
      Thank you for the info, copymyideas. The traditional way of marketing can be really expensive. It's true growth hackers are skilled at what they do and why they are able to get maximum results from their efforts.
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  • Profile picture of the author pnglifesolutions
    check out Neil Patel's superb guide on growth hacking
    The Definitive Guide to Growth Hacking

    you'll get all the answers and more
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  • Profile picture of the author amcg
    Read Ryan Holiday - he's dedicated his life to this. There's a bunch of other folks that also share their knowledge in this area if you Google the term "Growth Hacking".
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    • Profile picture of the author pngash13
      I read a very short book on growth hacking that was very useful. You can read it in 2 hours and its definitely worth it. author is ryan holiday and book title is 'growth hacking'

      His main point i love is that marketing is just a more scaleable form of sales. For example, marketing is just like selling ovens door to door and accomplishing the same objective.

      I have applied the techniques to birksun.com a website I work on and increased unique visitors to 1,000 per day. Nothing spectacular but used the concepts from the book to do it.
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      • To avoid hacking, scan your sites for viruses from time to time and update the password to more secure ones.
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  • Profile picture of the author pr0digy
    In short. using web2.0 devices and social media to increase traffic in a dimension that was never seen before.

    example: If I get 1.000.000 likes , Taylor Swift goes on a date with me.

    this posting goes viral.
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  • Profile picture of the author RossK
    Check out Ryan Holiday's Growth Hacker Marketing book

    We do not use SEO waste of money, instead think of who already has my audience and what's in it for them to share what we do?
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    • Profile picture of the author scopetelecom
      Banned
      [DELETED]
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      • Profile picture of the author visiono
        what kind of results can you expect within 60 days starting from zero?
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  • Profile picture of the author DamianGil
    Basically GH is used in the tech area and involves in how to attract more people to the platform, make them engage with it and help it grow by recommending it their friends and acquaintances.

    GH could be considered a branch of Guerrilla Marketing because it uses its unorthodox principles to build a business. The tactics tend to be different from one company to another and it involves a lot of testing. To help your own way for it, it's better you get familiar with direct response marketing as it is a great foundation to do GH.
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    • Profile picture of the author Becky Fourtion
      Originally Posted by DamianGil View Post

      Basically GH is used in the tech area and involves in how to attract more people to the platform, make them engage with it and help it grow by recommending it their friends and acquaintances.

      GH could be considered a branch of Guerrilla Marketing because it uses its unorthodox principles to build a business. The tactics tend to be different from one company to another and it involves a lot of testing. To help your own way for it, it's better you get familiar with direct response marketing as it is a great foundation to do GH.
      Basically this, driving traffic using advanced techniques in the industry
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  • GH is basically a term used to describe an internet company that bootstrapped their way to the top. They combined data driven analytics and marketing to become a growth hacker.

    What is "Growth Hacking" and should you care? |
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  • Profile picture of the author Wickedlydia
    Thank you all for on insights on the topic and the wonderful links provided.

    I am part of the team for a MMO game publisher operating on a shoe string budget to compete for new users to join our MMO games.

    Wonder if anyone happen to have examples of growth hack or sites to point to that focuses on growth hack for MMO games?
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    • Profile picture of the author MikeShaw
      I read a great book called The Curve and it mentioned the way it was done with online games.

      Basically the game is free but the serious gamers will buy the upgrades like buying a Santa hat for their character!

      Originally Posted by Wickedlydia View Post

      Thank you all for on insights on the topic and the wonderful links provided.

      I am part of the team for a MMO game publisher operating on a shoe string budget to compete for new users to join our MMO games.

      Wonder if anyone happen to have examples of growth hack or sites to point to that focuses on growth hack for MMO games?
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  • Profile picture of the author evilsaigon
    Somehow, it sounds like guerilla marketing to me.
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    • Profile picture of the author IO Cape Town
      Originally Posted by evilsaigon View Post

      Somehow, it sounds like guerilla marketing to me.
      Yes together with a bunch of other techniques...
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  • Profile picture of the author Noctilus
    I like what DropBox has done with regards to growth hacking. They use "forced vitality" where a person who wants to access a certain something in your site or access your product has to share it. It is incentivized distribution.

    Similarly you could offer something that a reader would like just for doing something extra for you, like a discount if they choose to e-mail friends or additional services if they post about you on a social media platform.
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    • Profile picture of the author robertrupp
      Interesting. This is very new to me. I spent so much time working on the websites and technical end I completely lost my touch for the marketing game. It has changed much in the past few years. I just opened up a web store with my meditative audio I worked on for the past few years as well... Perfect platform, all digital products... Hopefully I can glean some new insights here how to better market brainwavebooster.com and see what happens. I have tried marketing with FB, but I have found it to be extremely worthless. Perhaps I am doing it wrong, or the people I am contacting are too caught up playing farmville haha. Growth hacking seems interesting, I may look more into it. Thank you for the post.
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  • Profile picture of the author ManAboveTime
    What remained unsaid is: SEO can be done on one's own, but you'll need a team if you're into GH. Unless you're John Rambo, you don't fight a guerrilla alone.
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  • Profile picture of the author erikko
    I'm kinda hesitant to use this technique but I might do it one day. Neil Patel is great when it comes to things such as this.
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  • Profile picture of the author sdentrepreneur
    Growth Hacking can't be done by one person. When I was consulting and training a Social Media Agency, we used many of these strategies to gain exposure and control the clients brand.
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    • Profile picture of the author Daisyonta
      Growth hacking is a marketing technique developed by technology start ups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.
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  • Profile picture of the author Rahulshrma
    Growth hacking has undoubtedly been the sole propeller of this payments and transfers company. EBay, the leading auction site for online seller to consumer sales, allowed its users to list their preferred forms of payment on their website. Over time, more and more sellers allowed PayPal as a form of payment but Ebay didn’t have that option available for sellers. Thus, sellers had to indicate PayPal in multiple locations of their listing.


    As PayPal noticed their growth among eBay sellers, they worked out a deal with eBay to include the PayPal logo on the listings that accepted PayPal. The logo sat side by side the other preferred forms of payment, like Visa and MasterCard logos. This growth hacking idea was successful because eBay was already well-established, so PayPal was driving growth from the success of another company’s success. As more and more sellers only accepted payment via PayPal, this forced consumers and buyers to create PayPal accounts, hence the start of growth hacking. Since then, eBay acquired PayPal for $1.5 Billion and is now the only logo that is shown on eBay listings in the payment methods section.
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  • Profile picture of the author Tamas Mezosi
    In my POV growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries.
    Hope I could help :-)
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  • Profile picture of the author biggerplay
    Could it be fair to say that all future marketing will be growth hacking? basically involving not just the understanding of technology, but also being able to manipulate it at a deep level to create an innovative solution to promote something?
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  • Profile picture of the author john richards
    Hi Jonnie

    Don't panic here on growth marketing,if you think of marketing techo people
    who just creates start up content.

    Just think of a technical way to sell a product using social media
    or using banners or blogs.

    And rinse and repeat over and over again.
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  • Profile picture of the author egyptik
    In short: Growth hacking is focused on extreme agility and using all available levers to drive sustainable growth

    Online marketing is undergoing rapid changes in response to near realtime feedback loops that reveal the effectiveness of marketing programs. Rapid testing, iteration/optimization and aggressive scaling of things that work define an effective customer acquisition approach today. While all marketers are becoming more agile, the growth hacking community, like I said, is focused on extreme agility and using all available levers to drive sustainable growth.

    The term “growth hacking” was coined by Sean Ellis in 2010 and was initially intended for startups to define a high impact growth role. Given the growth pressures on all marketing organizations, accomplished marketers in bigger companies have also seen the importance of growth hacking.

    If you want to know more, Michael Brenner, Vice President of Global Marketing at SAP, recently wrote an article on Forbes: What Is Growth Hacking? And How Software Is Eating The World
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  • Profile picture of the author bradhog
    Growth hacking is a useful technique to increase the growth rate of your Business on Internet and you can Usage Billing Solutions to monitor your bills with daily or monthly tasks.
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  • Profile picture of the author tanvir12
    Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure

    Tanvir Hossain
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    Tanvir Hossain

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  • Profile picture of the author XThinker
    It's just another buzz word like many others: Web 2.0, Inbound Marketing, Growth Hacking, etc...
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  • Profile picture of the author davidfern76
    I was also wondering what this was. Glad I've found out now.
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  • Profile picture of the author laxmankafle
    Originally Posted by johnnysmiths View Post

    Hi Friends,
    I want to know more detail on growth hacking.
    What it is actually and how to do?
    What activities should i have to do for it?
    How to measure it's performance?
    Its Other name is Viral Markeing.
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  • Profile picture of the author maxxoo77
    Hi, Welcome to this Forum Site Here u can find lots of members Related to ur problem ,
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  • Profile picture of the author papu
    I to dono the exact ams plese tel I was also wondering what this was. Glad I've found out now.
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  • Profile picture of the author papu
    Growth Hackers are good at using techniques like SEO, website analytics, content marketing and A/B testing which are already mainstream.
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  • Profile picture of the author clicknetsecrets
    great info!thank for sharing this. this type of techniques are quite applicable in digital marketing or internet marketing. some ideas it came from an old ways of business the traditional one. still need someone to think for the technique for my point of view.
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  • Profile picture of the author Reginavidor
    Hi,
    Growth hackers are problem marketing in five ways:
    Re imaging marketing spending.
    Engineering virality as a core strategy.
    New channels.
    Pushing traditional limits of marketing, and
    Product-based marketing strategy.
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  • Profile picture of the author benonam
    It's my first day in WF & I learn something about growth hacking. It was totally unknown for me. I hope it will be so much fun together.
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  • Profile picture of the author jameslopez
    So for the mainly part I believe "Growth hacking" is a misnomer, particularly as you scale. Early on throughout product initiate "growth hacking" may be a essential thing since you require to found traction one way or another.
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  • I've never heard of growth hacking before, sounds a bit "over hyped" to me. I've co-founded two 7 figure companies the last 5 years and never once used "growth hacking" to help us market. These made up wanna-be marketing strategies are typically just created by consultants who are trying to sell you their over hyped service.
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    • Profile picture of the author fast2net
      Originally Posted by Ryan Russo Denver View Post

      I've never heard of growth hacking before, sounds a bit "over hyped" to me. I've co-founded two 7 figure companies the last 5 years and never once used "growth hacking" to help us market. These made up wanna-be marketing strategies are typically just created by consultants who are trying to sell you their over hyped service.
      I couldn't agree more. Marketing consultants tend to use a lot of terminology that is both confusing and alluring to a potential client.
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  • Profile picture of the author DominicWhite
    I think "Growth hacking" is a misnomer, especially as you scale. Early on during product launch "growth hacking" may be a necessary thing since you need to establish traction somehow.
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    • Profile picture of the author EzraWinter
      A lot of responses but I haven't seen much about the evidence-based nature.

      From working as a full-time marketing person and having read and corresponded with Ryan Holiday the big emphasis that I see is the scientific method.

      Rather then a traditional focus on pretty images, catchy copywriting and prestigious placements, its all about using techniques like A/B testing and analytics to get real-world, measurable results. If your client happens to be Nike you may be able to get away with pretty images AND measurable results but for most clients, limited resources are a problem and you need to *hack* which means ignoring traditional marketing and sinking everything into growth hacking.
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  • Profile picture of the author Jasonmills
    Banned
    Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.

    I found this article that is very interesting And Inspiring.

    How I Made $125 Within First Month of My Blog via Affiliate Sale
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  • Profile picture of the author RadonRn
    Growth hacking is one of the best marketing method. Growth hacking is one of the best process for experimenting across different product development and marketing channels for identifying the most effective as well as efficient way for a profitable business.

    Growth hackers make use of innovative as well as low-cost alternatives for traditional marketing. Growth hackers can be engineers, product managers or marketers and their main focus is building excellent user base for a good business.

    You can also increase your online business level high by increased profit level by using different growth hacking techniques. Growth hacking usually focus on long-term sustainability as compared to short-term sustainability. Growth hacking is all about lead generation and optimization.

    For traditional marketing, they focus on low-cost alternatives as well. Expertise growth hackers make use of different product and marketing iterations such as email marketing, testing, persuasive copy, SEO strategy, viral strategy and much more. It is important to note that growth hackers usually make use of A/B testing, website analytics, search engine optimization and content marketing.

    You can also make use of different beneficial services offered by a growth hacker for a profitable business and also for a good growth of your business.
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  • Profile picture of the author marketingmasala
    Growth hacking refers to the utilization of a set of marketing channels that will drive your business further in a cost effective and data driven fashion. Discovering a marketing strategy that takes your startup to the next level and Constantly optimizing your efforts, cost per acquisition and user retention in this direction are key ingredients of Growth hacking.
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  • Profile picture of the author ziyapathan
    Growth hacking came about due to the emergence of agile development, as marketers searched for a way to manage more data and react more quickly to insights. You could also call it agile marketing, but in short it aims to make iterative gains in company wide performance leveraging aggressive data feedback and a science like approach to experimentation.
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  • Profile picture of the author AixaZ
    it is a short cut to increase traffic on your website or instagram or twitter etc.
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  • Profile picture of the author avemfly619619
    Growth Hackers = SEO + SMO + SEM + Email marketing + PPC
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