How to grow a real estate portal the fast way

6 replies
I have 16k listings, a load of agents/brokers that will put their listings with us, but I need buyers to search for real estate on our site.

Loading up the content a few years ago would have meant that google would have sent traffic to it right away, but now something else is required.

I thought about a property buyer sharing the listing on FB asking their friends what they think about the house, but then someone in the industry told me that people generally don't like other people knowing how much money they have.

So any ideas?

It doesn't matter how wacky, I am willing to look at it.

Rob.
#estate #fast #grow #portal #real
  • Profile picture of the author Mohamad Latiff
    "Loading up the content a few years ago would have meant that google would have sent traffic to it right away, but now something else is required."

    In Southeast Asia, there's a network of property portals that do really well because of their mass SEO and SEM strategy. In Singapore, they're called PropertyGuru.com, in Thailand, DDProperty.com.

    In Indonesia, RumahDijual.com is a one-man show that, purely through SEO, beat its more well-funded competition in terms of traffic (read about it here: RumahDijual is disrupting Indonesia)

    I suggest you go beyond just loading up the content and actually start SEO-ing the portal, both in terms of internal linking structure (Silo structure) and also some backlinks pointing to just the homepage or the important category pages and let your own internal links lead the Google spider/bot in.

    The "hack" part of the strategy is to incentivise the agents/brokers/realtors who have already (or are going to) listed on your site to build links *for you* by blogging, sharing on social media or posting on other sites, linking to their listings on your site.

    In a sense, you are "crowdsourcing" the agents to build the backlinks for you.

    Create an SEO backlinking crash course of sorts for agents who list with you and give it to them for free as a gift for listing on your site.
    {{ DiscussionBoard.errors[9308106].message }}
    • Profile picture of the author stanton
      Thanks for a great answer and I totally agree with you.

      The only problem I have with relying on SEO/SEM is that I would be competing with a lot of other portals with some big pockets so it would be a while before we would see many benefits from our efforts.

      The other problem I have with just relying on SEO is that our content is not always original as you are relying on agents to put their listings up and they will invariably cut and paste their copy from their own websites.

      I like the backlinking idea though, although I would have to find some pretty good incentives for agents to do that

      Regards,
      Rob.

      Originally Posted by Mohamad Latiff View Post

      "Loading up the content a few years ago would have meant that google would have sent traffic to it right away, but now something else is required."

      In Southeast Asia, there's a network of property portals that do really well because of their mass SEO and SEM strategy. In Singapore, they're called PropertyGuru.com, in Thailand, DDProperty.com.

      In Indonesia, RumahDijual.com is a one-man show that, purely through SEO, beat its more well-funded competition in terms of traffic (read about it here: RumahDijual is disrupting Indonesia)

      I suggest you go beyond just loading up the content and actually start SEO-ing the portal, both in terms of internal linking structure (Silo structure) and also some backlinks pointing to just the homepage or the important category pages and let your own internal links lead the Google spider/bot in.

      The "hack" part of the strategy is to incentivise the agents/brokers/realtors who have already (or are going to) listed on your site to build links *for you* by blogging, sharing on social media or posting on other sites, linking to their listings on your site.

      In a sense, you are "crowdsourcing" the agents to build the backlinks for you.

      Create an SEO backlinking crash course of sorts for agents who list with you and give it to them for free as a gift for listing on your site.
      {{ DiscussionBoard.errors[9308373].message }}
      • Profile picture of the author ShoppingSignals
        If you have some scratch, a viable option would be to purchase some PBN links.

        That is, Private Blog Network links. You can buy them one at a time, or find a network that charges per month. Those usually start at around $100-$200 per month and go up from there. If you are locally focused, you probably want to try to find a local SEO that that will sell you links.

        That's just one option, and is faster than traditional SEO.
        Signature
        Get a FREE Conversion Optimization Consultation. No B.S. No upsell. Beta service needs testimonials!.

        - Check Here For Details -
        {{ DiscussionBoard.errors[9325747].message }}
  • Profile picture of the author AlexanderMedia
    Does your portal cover real estate over a wide area, say, over an entire country, or is it more local? I own a small newspaper in Oklahoma that has about 18,000 readers. I recently launched a real estate portal, but I followed the same model that my newspaper follows and a lot of other newspapers are learning: keeping it hyper-local. We only list real estate in a certain area (eastern Oklahoma County) in order to keep the site more personal. Granted, not everyone has a newspaper in which they can just throw in advertising, but there may be a similar vehicle. Additionally, by keeping it local we have an intense knowledge of the local market. In our area we have an air force base that is constantly seeing incoming personnel. We tapped into that by cross advertising with base-related facebook pages and other services that sell to military folks.

    Another thing we learned is that due to the constant demand for rentals due to the base, we focused on those as well. We made a strong effort to become friends with all the chambers of commerce in our coverage area and our site gets a lot of referrals from that source. Initially, I didn't realize how many calls the chambers get from people looking for real estate.

    I guess my point is that laser targeting your marketing will build the traffic you're looking for. It may not be large amounts of traffic, but it will be quality traffic. This post probably doesn't have any real bearing on your particular situation, but I think the principles can be expanded to fit larger markets. I would refer to other experts on this forum for that, though. I'm a bit ignorant of some of these techniques.

    Shawn Garza
    EastWord News
    {{ DiscussionBoard.errors[9440726].message }}
  • Profile picture of the author a123
    Your online portals plays constructive role in building solid engagement cycle between builders and buyers. For this, your portal must enlist fundamental information all the way to bookings and selling properties for buyers. Another thing you should do and it will be on benefit of your costumers on your portal i to find all the primary information about launched projects on a single platform. No need to seek other resources. You should have dedicated portal which will improve end-user experience with the compatible property listings. A user’s experience is made comfortable by the necessary amount of information available on one place.You must offer impartial advice concerning affordable property/homes for buyers. Moreover, the information on the website must be authenticated and legitimately verified, thus building solidity of trust for buyers. you dont want your costumer to be confused about the prospect of buying a property, timely delivery and payment etc..In fact, e-property portal is the mediums that make property hunt a more efficient and organized process. It accommodates comprehensive list of properties with fundamental information. As a result, you portal update and help buyers filter through best options in accordance with their needs and budget. Also, you as a sale agent on the portal are cordial and prompt in solving queries coming from customers.An online realty portal has to be the trusted medium to simplify costumers home search in a lot more ways that would otherwise spell annoying and delayed process through physical recourse.
    {{ DiscussionBoard.errors[10179193].message }}
  • Profile picture of the author brettb
    Here in the UK the big property portals have gone down the mobile route. Can you make an app?
    Signature
    ÖŽ FindABlog: Find blogs to comment on, guest posting opportunities and more ÖŽ




    {{ DiscussionBoard.errors[10203233].message }}

Trending Topics