Your metrics dashboard: what do you use, what does it look like?

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I am keen on finding a way to measure each and every activity and outing, with the option of displaying its key factors in one overview.

For example:
  • Social Media clicks, shares, likes
  • Website visits, bounce rate
  • Event costs vs new leads and conts
  • Performance marketing costs against the amount of generated leads
  • Automated lead nurturing emails vs less questions asked by prospects
And so on, and so on. Am I too optimistic or simply blind - or is there really no such thing on the market? One that can really help you to keep track of each and every task, and the ROI and ROO.

Or is Excel the only way to go? If so: what does your worksheet look like?
Hope we can all learn a lot from this!

#dashboard #kpi #measure #metrics #roi
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