So let's talk about what Ryan Deiss and his "the Machine".
It's so simple, so elegant and so smart, that I knew other Warriors need to see it -- especially considering you can get more than enough to really grasp it without spending a penny.
I'll say this first -- I'm not a Deiss affiliate, I have no relationship to him and I honestly don't care whether you ever buy anything from him. But what he teaches for free is so good I want to share.( In fact, best I can tell the upsell -- a high end course -- isn't even available right now, so effectively there isn't a sell at the end.)
First, look at this blog post: Customer Value Optimization: How to Build an Unstoppable Business
It explains the Lead > Tripwire > Core Product > Upsell > High End ascension model beautifully and has tons of great links to dig deeper.
Next, go to The Ultimate Email Marketing GamePlan — The Machine Once you optin, you'll get access to a 3 part series in which Deiss lays out "the Machine". This was really when I got it -- the ascension model isn't the be all and end all of your efforts -- it's just a cog in a machine that keeps running and running.
So much of what we're told is "breakthrough thinking" is just the same old stuff repackaged. This, however, really i something that's breakthrough.
I hope it gets you as excited as it gets me!