The new marketing tool by Rand Fishkin is pretty cool

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I was listening to a podcast interview of Rand Fishkin last week on a drive to Santa Cruz.

One of the things he said that I think we all can agree with is that "Moz's toolset never quite met their marketing." In other words, they had way better marketing than their lackluster toolset.

However, his new app, Sparktoro, is actually pretty rad.

It gives audience intelligence across a few different channels. In simple terms, it tells you where your audience is hanging out and engaging with: Social accounts, websites, podcasts, youtube channels.

Anyone check it out yet?

#cool #fishkin #marketing #pretty #rand #tool
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  • Profile picture of the author MikeFriedman
    This didn't work out so well the first time they tried it. What was it called? Twitterwonk or something like that?
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    • Profile picture of the author Andrew S
      Originally Posted by MikeFriedman View Post

      This didn't work out so well the first time they tried it. What was it called? Twitterwonk or something like that?
      Followerwonk. I think it's a bit different
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      • Profile picture of the author MikeFriedman
        Originally Posted by Andrew S View Post

        Followerwonk. I think it's a bit different
        Yes. That's what it was.

        The sales page makes it sound a lot similar.

        Followerwonk failed in a spectacular fashion. One could argue it even cost Rand his role at Moz.
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