- It eliminates the need for domain and hosting fees, the same way that free hosting plans are offered
- It removes the need for experience and free website design templates that don't really stand out. Apparently it has a really easy system for putting web pages together - they describe it as "a fully functional free website design that can be editable without any programming or design knowledge", with all tools provided and unlimited pages.
It can be used for business (NB for a small fee) or for personal use, and doubles as a social networking platform. Even affiliate marketers can make use of a free zone to capture leads.
I joined up as it's free, but haven't had time to use it yet (they were in pre-launch anyway, so not fully functional). Nevertheless, I've found out a few things about it in the meantime.
My experience is limited, but this site really impressed me. I'd be glad to have the comments of more knowledgeable warriors.