Ryan Deiss' GMail Marketing

by rhab
41 replies
Ok, I'm sure many of you have received promotion for this new gmail marketing course. My question is not exactly what you think about the product gmail marketing in particular.

I'd like to get your opinion from many of you about google ads on the side when you're reading your gmail. In particular have any of you actually ever clicked on one, have you ever paid attention to them, etc...

Honestly, after watching the video, I went back to my gmail and took a look to see the ads because quite frankly, I had to think if I've ever even noticed an ad in my gmail before, lol. Maybe as a marketer I'm ad blind or something, but to be honest with you as silly as it may sound since google ads are in fact there, and I read my gmail every day usually several times a day, I myself never really took note of them.

My thinking, since this new product is based on gmail marketing, is if I never took note of the ads, is it just me or what. I mean I'm there to read email, I don't consider myself in a buying mode or even primed to buy when i'm reading email.

Ryan states high numbers and conversions, and I'm certainly no one to question or compare to a marketer of that level, and I'm not questioning him, but it just struck me funny that up til the time that he has pointed this out, those google ads never entered my mind let alone my attention.

Just wondering how it is for all of you. I find it interesting now, but at $97 for a marketing course on something I never even noticed for as long as I've been using gmail, I don't know that I'm THAT interested.
#deiss #gmail #marketing #ryan
  • Profile picture of the author Black Hat Cat
    Banned
    I"ve never clicked on one, and hardly ever notice them.
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  • Profile picture of the author whateverpedia
    I've got gmail and yahoo mail.

    Until I get alerted to Ryan's new product, like everyone else so far I hadn't veven noticed them. Perhaps noobs do notice them, I can't say.

    Yahoo on the other hand has ads which I do notice. Only because the ads have to load before the mail shows up. $%^&*($ annoying, so Yahoo Mail Marketing definitely won't work.

    Then again with noobs...?
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    • Profile picture of the author silverbax
      I've noticed them but ignored them.

      I own this product by Ryan, BTW and use this method now to drive traffic.
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      • Profile picture of the author crudenbay
        Originally Posted by silverbax View Post

        I've noticed them but ignored them.

        I own this product by Ryan, BTW and use this method now to drive traffic.
        Is this any more than using the content network using manual placement?

        I target gmail with my clients - definitely see some success but also some losers. If there is another twist to this then I am interested.
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  • Profile picture of the author jacksonlin
    I notice the ads that are on the top of my page, so yeah I have also clicked on them.
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    • Profile picture of the author Johncpu
      I see them but automaticaly ignore any ads that come in on public emails like gmail, yahoo, etc. I blieve most others ignore them too, so I have no confidence in his CTR numbers.
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  • Profile picture of the author Principal
    I never click the right vertical ads. But, I have occasionally clicked the top horizontal ads.

    Like others have said, perhaps it's more a result of what we do. We are a bad examples of what non marketers will actually notice or click.

    silverbax what are your thoughts on the product?
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    • Profile picture of the author silverbax
      Here's my thoughts, without giving away Ryan's specific tactics.

      Ryan's tactics on email marketing are more in depth than just 'buy gmail ads'. He explains exactly how he targets specific customers and I can say that this tactic does work for me, and completely outside of the IM niche or making money niche. As with almost everything from Ryan, it works with pretty much any market, but it's not something that can be done without thought. Of course, that's probably true about any type of marketing.

      Competition for his method will usually be low, so clicks are cheap and highly targeted if done correctly.

      However, traffic can be limited depending on how targeted you try to go. I've had some specific campaigns that got consistently good traffic, but many campaigns where I tried to really go tightly targeted after a competitor did not often get traffic. BUT I can can say that I have had consistent traffic and low PPC prices using this.
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      • Profile picture of the author Principal
        Hi Silverbax, thanks for your response.

        Like affhelper, most of us are versed on gmail placement and can get traffic.

        The real burning question is, does the product help you get the kind of conversions that Ryan claims?

        Please don't give any of his methods away.

        thanks again.

        Originally Posted by silverbax View Post

        Here's my thoughts, without giving away Ryan's specific tactics.

        Ryan's tactics on email marketing are more in depth than just 'buy gmail ads'. He explains exactly how he targets specific customers and I can say that this tactic does work for me, and completely outside of the IM niche or making money niche. As with almost everything from Ryan, it works with pretty much any market, but it's not something that can be done without thought. Of course, that's probably true about any type of marketing.

        Competition for his method will usually be low, so clicks are cheap and highly targeted if done correctly.

        However, traffic can be limited depending on how targeted you try to go. I've had some specific campaigns that got consistently good traffic, but many campaigns where I tried to really go tightly targeted after a competitor did not often get traffic. BUT I can can say that I have had consistent traffic and low PPC prices using this.
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  • Profile picture of the author affhelper
    I have a lot of respect for Ryan. I saw him at the Mass Control event in San Diego last April.

    Anyway, as far as targeting gmail accounts is pretty easy. I have done it before. You just set up placement campaigns then use the placement tool and enter gmail.com. Google will give you their available placements on Gmail

    Not really sure how this could be a $97 product but he might have some strategies that could really be worth the price.

    I haven't bought it just because I have gotten traffic from gmail before and it didn't convert for me as well, but could for someone else so who knows?
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  • Profile picture of the author Johnny
    Maybe, we marketers auto filter out all these ads
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  • I have Ryan's Gmail product. In theory, it's a genius technique - in practice, I've never been able to squeeze any significant traffic out of my Gmail campaigns. Maybe I've not been lucky with my campaigns, or maybe I picked the wrong niches, but I never saw the cheap traffic Ryan claimed.
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    • Profile picture of the author silverbax
      Principal,

      Conversion is high if done correctly. BUT...traffic can be little to none in some markets.

      So when I've used this and gotten high enough traffic, it converts well.
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  • Profile picture of the author J Bold
    Hmmm, I've ALWAYS noticed that ads are there, right in the top right above all your messages in your inbox, and it's pretty small and unobtrusive so it doesn't bother me. The funniest ones are when I am in my SPAM folder deleting spam and seeing if anything is in there that shouldn't be and the ad half the time is an ad for a spam recipe (as in the gross processed meat Hawaiians love). Never fails to crack me up. Wrong kind of spam, Google.

    I am sure these ads have a very low clickthrough rate, though, probably thousand impressions for a click or few clicks or something like that.
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  • Profile picture of the author Mark Blaze
    I actually noticed them a week before his product came out, did some research and worked out how to get them there but never clicked on them before because everything that has been promoted to me so far i either have or is totally not relevent to my emails.

    But the marketing technique i can see would work very well if you targetted the campaign really well, just not sure how scaleable it could be!

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    • Profile picture of the author preneurseo
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      • Profile picture of the author artsub
        A lot of people here are saying they don't click on the ads, and people seem to see this as evidence that the strategy is no good. I didn't do an exact count, but I think 3 people said they click out of 15 or 20 or something. That is like 15% of people that click on the ads. If you have ever done any advertising on the content network, you would know that if you can get anywhere near 1% CTR you are laughing.

        For the record, I notice them all the time, especially if the email is about something that i am interested in. For example, the email is about internet marketing, and to the side there is this bold blue writing tell me I can get/learn/whatever about somethat that i want to learn about... To me it stands out.
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        • Profile picture of the author wealth2moms
          Hi,

          Never noticed the ads on the side. After looking at the video, I went to gmail and then saw them.

          I just read my email and leave.
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        • Profile picture of the author JazzOscar
          Originally Posted by artsub View Post

          A lot of people here are saying they don't click on the ads, and people seem to see this as evidence that the strategy is no good. I didn't do an exact count, but I think 3 people said they click out of 15 or 20 or something. That is like 15% of people that click on the ads. If you have ever done any advertising on the content network, you would know that if you can get anywhere near 1% CTR you are laughing.
          .....
          I think this is a very good point.

          As far as I see it, people frequenting this forum aren't the typical gmail users.
          • We often have a lot of accounts for different busines purposes. When we enter them, it's to read and send business related emails. If we don't do it as often as we should to keep up with it, it may even be somewhat of a job coping with it all. Not much room to click, or even think about the existence of, the ads. So, 15% CTR among us should be looked upon as good.
          • What I think of as the typical gmail user is someone using it to communicate with friends and family, maybe having to cope with just a few emails a day. That leaves much more room for noticing that ads exist on the top and right.
          So, my guess is this should work better in niches other than IM, targeted at those gmail users I look upon as the more typical ones.

          Just my thoughts.
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  • Profile picture of the author billross
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    • Profile picture of the author TampaRay
      I clicked an ad once. Be that as it may, there are a few pretty good nuggets in the course. But the key as always with PPC is you need to really laser focus whatever you are targeting. Its not quite as easy as turning the campaign on and waiting to get paid. But then again, it never really is that easy as we all know!
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  • Profile picture of the author Mukul Verma
    Correct me, but I think this has been around for a while.

    Mukul
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  • Profile picture of the author dremora
    I never noticed those gmail ads either. I sometimes click the ads in search results if it's something I'm looking for. I even discovered/bought some art supplies and clothes that way. As for gmail, i never even knew there were ads in gmail until Mr Deiss mentioned it in his sales pitch video.

    I think it's a mediocre and overpriced product, no one even notices those ads let alone clicking them. Mr Deiss sells that product for $97 and offers to buy your ideas for $1000. He will make many hunderds of thousands, if not millions, selling the high end product/seminar using the ideas he bought for pennies on the dollar. Very smart.
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  • Profile picture of the author TomD2010
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    • Profile picture of the author Jason Dolman
      Originally Posted by TomD2010 View Post

      Ryan Deiss, and others like Frank Kern, Emil of PPC Bully (and even Brittany Lynch of this forum who has a very concise e-Book on this same subject available as a WSO for only $15.00) want us to believe that , in Britanny's words, "your advertisement will show up on the top center box or top right box when someone reads or writes" on a given subject. That is NOT correct. It only shows up on e-mails that you are reading on the subject..
      The big point that Ryan is trying to make is that you reach someone in "their conversation" about their need, want, pain,etc. NO, you reach their correspondent in your time of need. That's not the same.
      Here's an example: If you write your friend that "Kevin is leaving me" and send it to your friend Betty, you will never see the ad for "Husband Leaving You? Get quick relief here...easydivorce.com". Betty will have that ad pop up on her screen and maybe she will click on it and forward it back to you, but that's not the same.
      That is, of course, if Betty, in her pain for her good friend, will even see the ad through her tears.
      That doesn't mean this can't be effective. If you and I are in a continuing conversation about something, then ads based on the "conversation" we are having will indeed show up.
      Don't spend the $97 for Ryan's info; spend $15 for Brittany's. Google "Brittany Lynch Gmail ads" to get her post or look for her here as btl1.
      ...and no I'm not an affiliate of Brittany's :-)
      ... that depends.

      If it's a brand new email (ie. I had to hit the "Compose Mail" button first)... you're right.

      After writing a fresh email, Gmail users are redirected back to the inbox so there's no content for Gmail to use to come up with appropriate ads.

      But...

      If it's a reply to an existing conversation, Gmail users remain within the conversation itself.

      So... if Betty wrote the first email to ask how things were going, a response that includes the phrase "Kevin is leaving me" would trigger the ad.



      Jason
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  • Profile picture of the author marketingstatic
    I never noticed really but I mostly have gone in there to delete messages as most my email is forwarded to my outlook and my SMART phone that gets GMAIL so maybe I am more techy but I doubt it.
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    • Profile picture of the author silverbax
      Jason Dolman is right. The original email might not pop the ad, but GMail threads the conversations together. So a reply will pop the ad.
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  • Profile picture of the author smileysteve
    I've never clicked any ads in gmail. I was surprised to discover they were even there when I saw this guide for sale. Amazing how our eyes can avoid seeing things like that isn't it?
    I guess the ads are targeted and some people would see and click on them so maybe they work well.
    The suggestion from Artsub that because 3 out of 15 replies on here say they have clicked an email ad means a 15% ctr is not right unless those three people click on the ads every single time they look at an email and I doubt they do that.
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  • Profile picture of the author bozz723
    They are very chameleon like, but they are there. I'm sure you can make money with them. Deiss is great and I'm sure this product delivers.
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    • Profile picture of the author Cornerstone
      I've never really noticed them. Primarily I use gmail for seo and marketing and never for regular correspondance.

      Interesting concept though.
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  • Profile picture of the author dotcomdesigns
    I barely use gmail so don't notice the ads. My point is we're not a group to ask really as I expect the majority of us avoid the ads anyway. I never click on an ad due to my dislike of Google and I don't wanna line their pockets with more money. If I see an ad with something that interests me I'll copy and paste the url in a new window.

    My folks however can't tell one ad from another and happily click on them despite me begging them not to!
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    • Profile picture of the author jmidas
      I just bought this yesterday. I have not started using it yet, but will very soon as I see several great possibilities in my markets. I think the product is more than worth the 97 bucks. Not so much for the concept, but for Ryan's spins on the concept.
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      • Profile picture of the author NVRGVUP
        A quick question for anyone who bought this GMail Adwords product:

        I bought it, and it *seems* great... but I've set up 2 campagins EXACTLY as described in his info. One is based on the first type of targeting, as described in the videos. My 2nd is based on the final 'Super Ninja' idea. I know there's an audience of at least 50k people daily for the 'Ninja' I'm targeting.

        What I've learned is I'm getting very very few ads served per day - like 5 impressions or less. I priced my CPC high, just trying to get a few impressions - still getting near zero imps. I see other ads, but never mine, and my keyword phrases are exactly on target.

        What are you seeing.... for those who are using this system?
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  • Profile picture of the author .X.
    I'm getting the exact same results NVRGVUP.

    Actually, I'm getting plenty of ad impressions
    on the network but I don't see my ads in Gmail
    and I've used only phrases that would appear
    in an email.
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    • Profile picture of the author All Night Cafe
      I haven't noticed them. There are enough distractions
      going on daily. I'm not looking to learn a new strategy
      right now.

      Don't have time to learn and then set up outsource
      to teach my one person. I'll pass
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      • Profile picture of the author .X.
        Originally Posted by All Night Cafe View Post

        I haven't noticed them. There are enough distractions
        going on daily. I'm not looking to learn a new strategy
        right now.

        Don't have time to learn and then set up outsource
        to teach my one person. I'll pass
        But you have time time read about a
        product you have no interest in and
        to leave a comment? ;-)
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        • Profile picture of the author Intrepreneur
          OK so how does one get their ad's to display inside Gmail instead of down the right hand side of Goggle results and content network? Is it a setting in adwords.

          To answer the question about whether or not I have clicked n an ad. I think I did once before but that's about the height of it.
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  • Profile picture of the author successfulgeek
    I'm curious. I saw this but didn't get it because it looked like it was basically the same course in his membership site TAC. Did he expand on it or just use the same thing as an individual product?
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  • Profile picture of the author zoobie
    Well I think it depends on your niche. I did click them sometimes if they are interested to me.
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  • Profile picture of the author andrewstevens
    Gmail Marketing is a great tool if your using adwords as a marketing tool. It doesn't take much to target gmail. In an ad words campaign just put in mail.google.com and you can target gmail directly and to get into the "fun box" simply enter
    mail.google.com: :inbox,top center

    I am offering a product on this as well for only $17 for a limited time that explains a lot more than his technique. It has a video walk through as well as audio and a PDF. The link is in my signature if you are interested.
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    • Profile picture of the author cowboy123
      I believe Ryan says in the video that you can't target Gmail directly.
      So far, when I've put mail.google.com in managed placements, I don't get impressions... yet when I do automatic placements, mail.google.com shows up. Have you guys got managed placements to work for you ?
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