Facebook Ad Power

I am also wondering about this product, and I am curious to hear what other people are saying about it.

How much is he paying to affiliates?

how does it compare to this wso?

http://www.warriorforum.com/warrior-...ml#post1764505

All this Facebook hype strikes me as a bit slimy. Amazing how his ads now insult Google, and all other forms of PPC - Whilst he was singing their praises when he had products that pushed those methods recently (Content Network).

I have spent a lot of money on Facebook. A lot. And let me tell you guys the truth.

Facebook advertising is simple. You don't need a 200.00 course to teach you how if you're even mildly familiar with squeeze pages, writing ads, etc. The kicker, which they don't tell you, is many niche markets will start out the gate strong, but then evaporate.

The problem is that unlike Google and search engines, you have a finite number of people within a specific group. I will see profit the first 2 months - 3 months, then it dries up. It dries up because the same people are seeing the ad over and over and over again.

Sure you can switch your ad out to something fresh. But the problem with that, is you're going to get a bunch of clicks from the same old clickers who clicked the ad the first time around.

It just wasn't worth it for me to spend that time with Facebook after the first 3 months or so. Not to mention, my costs quickly exceeded what I was paying in Adwords.

I understand that some may have larger niche markets, but the 60,000 people on Facebook I targeted were pretty much dry after 3 motnhs, and no longer worth the effort. SO I swapped out my niche for a similar, and had the same results... Then again, and again.

The first 3 months are great. But I would never consider Facebook as a long term strategy when it comes to paid advertising. A good testing ground, but short term.

Another thing to consider is the targets will have a different mindset than someone on the search engines, so please bear this in mind as well. Just a few thoughts I wanted to share. I'm loving PPC, but I prefer to stick with a medium where the people are seeking me out, and use Facebook, MySPace and other PPC tools as mere supplements.

Just buy it and try it our for urself. It does come with a money back guarantee.

only 20% of his income comes from that source. Heavy on demographic profiling.So if you are not clued into your target market you will get wiped out fast.

Not for he newbie or journey man marketer. Sounds great how they explain it but this stuff is for already successful advanced marketers who have a very good understanding of who their customers are.

G

Some of the bigger name guru's were recently banned from Google AdWords, so I suppose this is their way of making lemonade from lemons.

I've heard that Facebook ads can be a cheaper and simpler way to advertise. That being the case, I'd try it first before paying $197 for a course.

Also, I've never once clicked on a Facebook ad, but have clicked on Google ads many times. While Facebook ads may be well targeted demographically, they are still based on interruption of someone who isn't looking for what you're selling. Google ads target searchers, so I'd expect them to cost more... and convert better.

Hi guys!

Well I had to jump in here since I've recently bought Ryan's Facebook course and I have a lot to say about it, both positive and unfortunately negative.

The course introduces you very well in all aspects of Facebook advertising and how you should structure your campaigns and funnel, especially for affiliates, which is obviously good.

The bad side of the course is that I found a couple of big mistakes and that really surprised me (in a negative way) because I really thought Ryan does his job very well.

The biggest mistake I found was that Ryan has mistaken some of the Facebook Ad Manager features. The first one is about using "Connections" to target users in Facebook.

Ryan tells you that you can target users that are members of groups, pages or events. That you can for example choose that your ads show only to members of "Web Strategy Group". Or any group for that matter.

Which is actually not possible.

You can only target members of YOUR OWN groups, pages or events! So you can't target people who are members of groups you haven't created yourself! Which is obviously not nearly as effective as if you could do that.

And Ryan tells you it's possible to exactly that a lot of times throughout the video.

There is actually a way to target people who are in specific groups, but by using "Keywords" feature. An in my own opinion that's even more efficient and effective than targeting groups. If you type in a certain keyword that's related to your product, Facebook will look in their users' profiles to see if they've listed it somewhere AND if they are a member of groups or pages who might be keyword-related.

For example, if you type in Michael Jackson as your keyword, Facebook will show your ads to people who either listed Michael as their favorite singer OR are members of groups that are about Michael.

The second mistake he's made is that he says that you can target people who have their birthday coming up. So for example, your ad will be shown to somebody who has a birthday in 3 days.

This is also not possible on Facebook. You can only target people who have their birthday TODAY.

These two mistakes cast a BIG SHADOW OF DOUBT on whether or not Ryan has ever even used Facebook advertising. I mean I have figured this out the very first I tried to create an ad on Facebook.

What is surprising is that in his promotional/sales video he claims he has spent thousands of dollars on Facebook ads.

And for a course that is practically 80 mins of video plus the recording from their seminar (which has some overlapping information as the first video) and which costs $200 AND that has his reputation behind it - I think that's a BIG mistake.

I said to myself that I would go bash him on the forum, but when he didn't reply to me at all on my support ticket where I've politely explained everything as I did here.. well he left me no choice.

All in all, the course has a lot of good information for facebook beginners like myself. And for the sole reason that it introduces you to a advertising channel that can be IMHO very very important to your whole marketing.

Here's what I think about Facebook advertising after running several campaigns myself:

Facebook advertising is a golden tool to LEARN more about your market. To test the campaign, see who's clicking your ads, how old are they, where do they come from etc. - this information is really worth gold.

Then you can know where the most response to your ads and offer comes from.

With that you can create specific and targeted campaigns on other advertising platforms. Both online and offline! And offline is the key.

For example, I have found out that for a certain product I got the most response from women in the age from 35-44 and also that people from California, Tennessee, Colorado, New York and some regions in Canada had the biggest response (measured in CTR that got a decent share of impressions).

Using this information I can now create "offline" ads in local newspapers or some magazines that target that specific demographic.

Also by using a cool online tool called Quantcast I can find lots of websites that target that demographic as well and put banners or other ads on it. I can even use Adwords and advertise only in their content network.

There are a lot of possibilities of where to apply this knowledge you now have about your market.

And of course, you CAN be profitable from your Facebook campaigns. All you have to do is be creative with your targeting.

For example, I targeted people who like expensive cars for a CB product on making money online for absolute newbies. And it worked extremely well.

But! The most important part of making it profitable is to set your pricing well.

As somebody already said above CTR and CR will go down eventually because ads are shown to the same people.

But in the beginning it is more wise to pay per impression. You're ads will have higher CTR and this way your average CPC can be even 4x lower than if you chose to pay per click, but with the same amount of clicks.

And then over time, you switch to paying per click, after your CTR goes down and you know exactly how much is your maximum CPC that will give you the most ROI.

One cool trick I found that worked for me greatly for increasing your CTR is using three things in your ad image: ARROWS, video related icons and text. And of course something that is related to your product.

To show you what I mean, I attached some of mine ads that got above average CTRs.

And this is something that is also doubtful in Ryan's course. He says that a GOOD (not incredible, but GOOD) CTR on Facebook is above 2%!!

My best above average CTR was 0.6% for a very tightly targeted campaign! And making my average CPC as low as $0.07, whereas Facebook suggest you put max CPC at $0.30 to get that maximum amount of impressions (as i got). This can tell me that my ad performed at least 4x times better than average.

If I had a 2% CTR I would be paying around $0.02 per click for highely targeted traffic, hahaha, which would really be ridiculous, don't you agree?

Ok, this post is waaaaay to long now.

If you want to share your experiences with Facebook with me, feel free to email me. It's ddebrecin[at]gmail.com.

Take care everybody and have a great day!

~Davor

Howie Schwartz released a $77.00 ebook with bonuses last month. The website is MoneyFromFriendsdotcom.

And no, I am NOT an affiliate of either Ryan or Howie.

I would like to follow on from Davors post and add a few points:
(Apologies for double posting the same content on this forum but I feel it is important for others to know)

I have set up hundreds of Facebook ad campaigns over the past couple of years and in my experience the conversion IS better than Google BUT only for new products or at least Ads that target differently.

Facebook burns niches very quickly so if someone else is promoting the same product on Facebook and to the same Demographic you should look elsewhere. However if you have something new or you want to test who is responding to your advertising then Facebook is a great source of investment before going to Google/Yahoo ppc or similar.

I have often used Facebook Pre-Media Buy to test my Demographics. This was a successful and cheap way to find my best target market.

You should also look at other Social media advertising sites like MySpace, Ning, YouTube etc... All of these guys can also provide you with Social Media Advertising.

I think if you try and use black-hat marketing on Facebook you will see your accounts banned pretty quickly and if you do white hat you will be at the mercy of insane CPC rates - but there still are some good ways to work on FaceBook. I have not looked into Ryan's Facebook course yet.

Wasn't it Ryan Deiss who was super thrilled about advertising on Gmail? And within a couple of week's time, he now hates Google? Clever marketer indeed.

Thanks for the thanks guys!

And thanks for all the emails you sent me, I really enjoyed them.

@queenv: Exactly! Biiiig mistakes. And thanks.

Just wanted to an a small edit to my OP - I wanted to say that I said to myself that I WOULDN'T go bash him here, but yeah he left me no choice.

A little update on that as well - today I got the first reply from his support, only 9 days later. But it'd be ok if I haven't read this in the email:

Ahhh. Well what can you do right? :rolleyes:

I'd like to give you another few new and fresh facebook tips out my facebook laboratory.

I've been split testing all different kinds of ad images in my FarmVille campaign and the ad image I attached had the highest CTR.

The only new reason why this worked better is that I HANDWROTE the red arrow. It probably draws more attention.

Plus, the video icon and the "video filename" plus the extension is more visible.

Also, in the ad copy I tell them to go watch the video of the amazing farm so the image is relevant.

If you don't have Photoshop, download Paint.NET which is a great alternative and you can easily create all kinds of Facebook ad images.

Ok guys, take care and have a successful day!

~Davor

Just a thought.

The thing that astounds me is how people charge so much for an online ebook/course and then under deliver. Conversely, how quick people are to pay the dollars because there is the promise of dollars in return. Every one should take a moment to pause and reflect just how willing they would be to part with their dollars for a decent hard copy book of similar value in a bookstore. I know that if I was to buy a $200 book it would have to be pretty exceptional and at least I would be able to browse through it first. I guess a money back guarantee on the ebook fulfils the same purpose.

Unfortunately i'm one of the guys who actually bought this course and as others here, i also expected much more. There's a lot of information you can get for free or for a very low price.
Hope that he's the man of his word and i'll get refund.

I'm not really impressed by the initial video where it shows that we can advertise on facebook and target our ads to different demographics! Come on, I can see that for myself I don't need to pay $197 to find that out lol

This product is not worth $197. There's not enough valuable content in it. You can get most of it off Facebook and other free sites.

Wish I would have read this thread before I purchased last night. Now my member's area is closed and my emails go unanswered. Plus, I never got a receipt from Clickbank, so i am totally confused as to what to do.

Any suggestions? I just got an email saying it was from Ryan Deiss yesterday. Since I've been getting ready to do Facebook CPA, I thought it was perfect timing. Doesn't seem like it is closed since I just got the offer, but I read in another thread that it is closed.

Help?

I'm not sure but I don't think this is a click bank product.

The ebook is certainly not worth the money there are plenty of ways to make money using facebook ads - based on his text I highly doubt he has ever used facebook ads at all.