57 replies
Is anyone familiar with this new program by Ryan Deiss?
#facebook #power
  • Profile picture of the author Kevin Marshall
    I am also wondering about this product, and I am curious to hear what other people are saying about it.
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  • Profile picture of the author Fred_Holmes
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    • Profile picture of the author Kevin Marshall
      I have just spent the last hour or so researching information on Ryan Deiss. He is well known in the industry, and most people seem to have very great things to say about him. He has published several other products, and I haven't seen any bad reviews of his other products on this forum. From what I can tell, he seems like the real deal.
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      • Profile picture of the author michaellindsay
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        • Profile picture of the author 60MinuteAffiliate
          hey everyone

          i have purchased facebook ad power and am impressed with the content

          i've purchased products of ryan's before and they're good valuable as far as i'm concerned.

          when you consider what you can throw at google adwords in a week or month i thought the $197 price was a reasonable investment.

          i liked also the fact that there were only four videos to watch (but you could get started with just watching the first 80 minute one).

          i found it very informative.

          i also found myself coming up with ideas as i watching all the videos

          it gave you the nuts and bolts of the kind of ads that will get approved, the kind of landing pages you need to get your ads approved.

          My husband does some fundraising and I even came up with an idea to publicise his fundraising events on facebook.

          Yes, I'm also an affiliate and I do offer a bonus but I'm not going to link to my review or bonus in this review (that's not the intention behind it).

          I found it good value for money, I learnt a lot of stuff that I didn't know and I do recommend it.

          regards

          colleen
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  • Profile picture of the author chewie49
    How much is he paying to affiliates?
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    • Profile picture of the author Mr.Wright
      The Facebook Ad Power course is $197 and not being sold on clickbank which worries me a bit.

      For people new to Facebook advertising, I highly recommend you to first check out Copy Paste Systems free Facebook webinar here:

      Setting Up A Facebook Campaign For A ClickBank Product Free Webinar (not an affiliate link)

      I bought the copy paste course as a complete facebook newbie and liked the fact that they give you ready-made facebook optimized campaigns including products that are selling well on facebook such as farmville course plus more importantly it is $77 and is on clickbank which for me is the safest place to purchase online.

      There are also a couple of WSO's on this topic, I recommend warriors to check those as well. Ryan Deiss is an excellent marketer but $197 is a little too high for me and there are some good alternatives out there.

      JW
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  • Profile picture of the author voiceofreason
    Banned
    All this Facebook hype strikes me as a bit slimy. Amazing how his ads now insult Google, and all other forms of PPC - Whilst he was singing their praises when he had products that pushed those methods recently (Content Network).

    I have spent a lot of money on Facebook. A lot. And let me tell you guys the truth.

    Facebook advertising is simple. You don't need a 200.00 course to teach you how if you're even mildly familiar with squeeze pages, writing ads, etc. The kicker, which they don't tell you, is many niche markets will start out the gate strong, but then evaporate.

    The problem is that unlike Google and search engines, you have a finite number of people within a specific group. I will see profit the first 2 months - 3 months, then it dries up. It dries up because the same people are seeing the ad over and over and over again.

    Sure you can switch your ad out to something fresh. But the problem with that, is you're going to get a bunch of clicks from the same old clickers who clicked the ad the first time around.

    It just wasn't worth it for me to spend that time with Facebook after the first 3 months or so. Not to mention, my costs quickly exceeded what I was paying in Adwords.

    I understand that some may have larger niche markets, but the 60,000 people on Facebook I targeted were pretty much dry after 3 motnhs, and no longer worth the effort. SO I swapped out my niche for a similar, and had the same results... Then again, and again.

    The first 3 months are great. But I would never consider Facebook as a long term strategy when it comes to paid advertising. A good testing ground, but short term.

    Another thing to consider is the targets will have a different mindset than someone on the search engines, so please bear this in mind as well. Just a few thoughts I wanted to share. I'm loving PPC, but I prefer to stick with a medium where the people are seeking me out, and use Facebook, MySPace and other PPC tools as mere supplements.
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    • Profile picture of the author Sancho Sanches
      Originally Posted by voiceofreason View Post

      All this Facebook hype strikes me as a bit slimy. Amazing how his ads now insult Google, and all other forms of PPC - Whilst he was singing their praises when he had products that pushed those methods recently (Content Network).
      I agree.

      Also, advertising on Facebook is not without its problems - from what I understand it's not like Facebook won't slap someone in their own way if they don't like your ads or landing pages.

      It's just a different animal and not exactly better than Google Adwords.

      Each have their pros and cons.
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      • Profile picture of the author Amber Lamps
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  • Profile picture of the author Zero
    Just buy it and try it our for urself. It does come with a money back guarantee.
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    • Profile picture of the author YellowBird
      Unless it is a transaction via Clickbank, the money back guarantee is subject to Ryan's good will. I'm certainly not saying he is not a man of his word... but this is a lesson I've learned with another situation who had another "iron clad money back guarantee". There was no recourse without Clickbank, and I did not get the "money back" part in reality. Just sayin'
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      • Profile picture of the author A Bary
        Originally Posted by YellowBird View Post

        Unless it is a transaction via Clickbank, the money back guarantee is subject to Ryan's good will. I'm certainly not saying he is not a man of his word... but this is a lesson I've learned with another situation who had another "iron clad money back guarantee". There was no recourse without Clickbank, and I did not get the "money back" part in reality. Just sayin'
        Well, from this point, I can safely say that Ryan is the most respectable guru when it comes to guarantees..

        Ryan has refunded me $2000 after 6 months of purchase, I am not sure there're many marketers will do that...
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  • Profile picture of the author graham41
    only 20% of his income comes from that source. Heavy on demographic profiling.So if you are not clued into your target market you will get wiped out fast.

    Not for he newbie or journey man marketer. Sounds great how they explain it but this stuff is for already successful advanced marketers who have a very good understanding of who their customers are.

    G
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  • Profile picture of the author gcintermed
    Some of the bigger name guru's were recently banned from Google AdWords, so I suppose this is their way of making lemonade from lemons.

    I've heard that Facebook ads can be a cheaper and simpler way to advertise. That being the case, I'd try it first before paying $197 for a course.

    Also, I've never once clicked on a Facebook ad, but have clicked on Google ads many times. While Facebook ads may be well targeted demographically, they are still based on interruption of someone who isn't looking for what you're selling. Google ads target searchers, so I'd expect them to cost more... and convert better.
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  • Profile picture of the author Alex.R
    Social Media traffic like Facebook is very different from search engine traffic, where you are able to target people who are almost 100% looking for something specific.

    Facebook may well get 5 times the traffic of Google, but you target traffic demographically and not keyword related as you do with Google, so most people will not be looking for what you are trying to put in front of them.

    They may well resent stuff shoved in front of them, that they have absolutely no interest in at all. Being a social media site Facebook has to be careful not to upset the foundation it was built on, It will sort out it's advertising model, but it's not there yet.

    In conclusion, don't go rushing off to get your Facebook add campaigns up, thinking it's going to be a lot cheaper. You will find because the traffic is not targeted it's going to cost a hell of a lot more to get the same results as Google Adwords. Don't turn your back on Google just yet.

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    • Profile picture of the author cscarpero
      @Sancho Sanches- You are correct. FB will ban advertiser accounts. They come down heavily on income claim type products. I was promoting a review site that just reviewed survey programs (with CPA links of course) and even THAT ad was banned and got my account frozen.

      To me FB is just another source. Nothing more and nothing less than anything else. It is great for local search though.

      I also find this "FB is cheaper" argument laughable! Not seeing that at all.

      To me, this product (which I do not own) just another piece of overhyped noise.
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  • Profile picture of the author ~Davor Debrecin~
    Hi guys!

    Well I had to jump in here since I've recently bought Ryan's Facebook course and I have a lot to say about it, both positive and unfortunately negative.

    The course introduces you very well in all aspects of Facebook advertising and how you should structure your campaigns and funnel, especially for affiliates, which is obviously good.

    The bad side of the course is that I found a couple of big mistakes and that really surprised me (in a negative way) because I really thought Ryan does his job very well.

    The biggest mistake I found was that Ryan has mistaken some of the Facebook Ad Manager features. The first one is about using "Connections" to target users in Facebook.

    Ryan tells you that you can target users that are members of groups, pages or events. That you can for example choose that your ads show only to members of "Web Strategy Group". Or any group for that matter.

    Which is actually not possible.

    You can only target members of YOUR OWN groups, pages or events! So you can't target people who are members of groups you haven't created yourself! Which is obviously not nearly as effective as if you could do that.

    And Ryan tells you it's possible to exactly that a lot of times throughout the video.

    There is actually a way to target people who are in specific groups, but by using "Keywords" feature. An in my own opinion that's even more efficient and effective than targeting groups. If you type in a certain keyword that's related to your product, Facebook will look in their users' profiles to see if they've listed it somewhere AND if they are a member of groups or pages who might be keyword-related.

    For example, if you type in Michael Jackson as your keyword, Facebook will show your ads to people who either listed Michael as their favorite singer OR are members of groups that are about Michael.

    The second mistake he's made is that he says that you can target people who have their birthday coming up. So for example, your ad will be shown to somebody who has a birthday in 3 days.

    This is also not possible on Facebook. You can only target people who have their birthday TODAY.

    These two mistakes cast a BIG SHADOW OF DOUBT on whether or not Ryan has ever even used Facebook advertising. I mean I have figured this out the very first I tried to create an ad on Facebook.

    What is surprising is that in his promotional/sales video he claims he has spent thousands of dollars on Facebook ads.

    And for a course that is practically 80 mins of video plus the recording from their seminar (which has some overlapping information as the first video) and which costs $200 AND that has his reputation behind it - I think that's a BIG mistake.

    I said to myself that I would go bash him on the forum, but when he didn't reply to me at all on my support ticket where I've politely explained everything as I did here.. well he left me no choice.

    All in all, the course has a lot of good information for facebook beginners like myself. And for the sole reason that it introduces you to a advertising channel that can be IMHO very very important to your whole marketing.

    Here's what I think about Facebook advertising after running several campaigns myself:


    Facebook advertising is a golden tool to LEARN more about your market. To test the campaign, see who's clicking your ads, how old are they, where do they come from etc. - this information is really worth gold.

    Then you can know where the most response to your ads and offer comes from.

    With that you can create specific and targeted campaigns on other advertising platforms. Both online and offline! And offline is the key.

    For example, I have found out that for a certain product I got the most response from women in the age from 35-44 and also that people from California, Tennessee, Colorado, New York and some regions in Canada had the biggest response (measured in CTR that got a decent share of impressions).

    Using this information I can now create "offline" ads in local newspapers or some magazines that target that specific demographic.

    Also by using a cool online tool called Quantcast I can find lots of websites that target that demographic as well and put banners or other ads on it. I can even use Adwords and advertise only in their content network.

    There are a lot of possibilities of where to apply this knowledge you now have about your market.

    And of course, you CAN be profitable from your Facebook campaigns. All you have to do is be creative with your targeting.

    For example, I targeted people who like expensive cars for a CB product on making money online for absolute newbies. And it worked extremely well.

    But! The most important part of making it profitable is to set your pricing well.

    As somebody already said above CTR and CR will go down eventually because ads are shown to the same people.

    But in the beginning it is more wise to pay per impression. You're ads will have higher CTR and this way your average CPC can be even 4x lower than if you chose to pay per click, but with the same amount of clicks.

    And then over time, you switch to paying per click, after your CTR goes down and you know exactly how much is your maximum CPC that will give you the most ROI.

    One cool trick I found that worked for me greatly for increasing your CTR is using three things in your ad image: ARROWS, video related icons and text. And of course something that is related to your product.

    To show you what I mean, I attached some of mine ads that got above average CTRs.

    And this is something that is also doubtful in Ryan's course. He says that a GOOD (not incredible, but GOOD) CTR on Facebook is above 2%!!

    My best above average CTR was 0.6% for a very tightly targeted campaign! And making my average CPC as low as $0.07, whereas Facebook suggest you put max CPC at $0.30 to get that maximum amount of impressions (as i got). This can tell me that my ad performed at least 4x times better than average.

    If I had a 2% CTR I would be paying around $0.02 per click for highely targeted traffic, hahaha, which would really be ridiculous, don't you agree?

    Ok, this post is waaaaay to long now.

    If you want to share your experiences with Facebook with me, feel free to email me. It's ddebrecin[at]gmail.com.

    Take care everybody and have a great day!

    ~Davor
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    • Profile picture of the author Julian Lockhart
      Originally Posted by ~Davor Debrecin~ View Post

      Hi guys!

      Ryan tells you that you can target users that are members of groups, pages or events. That you can for example choose that your ads show only to members of "Web Strategy Group". Or any group for that matter.

      Which is actually not possible.
      You are mistaken you can target groups. Likes and interest. Check it out.

      There also is the ability to target people on their b day.

      I suggest anyone who is going to use face book ads to investigate the interface themselves.
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    • Profile picture of the author stasin
      wow powerful tips on how to use facebook, thanks a million Davor
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  • Profile picture of the author Deep River Rob
    Howie Schwartz released a $77.00 ebook with bonuses last month. The website is MoneyFromFriendsdotcom.

    And no, I am NOT an affiliate of either Ryan or Howie.
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  • Profile picture of the author Onur Ibrahim
    I would like to follow on from Davors post and add a few points:
    (Apologies for double posting the same content on this forum but I feel it is important for others to know)

    I have set up hundreds of Facebook ad campaigns over the past couple of years and in my experience the conversion IS better than Google BUT only for new products or at least Ads that target differently.

    Facebook burns niches very quickly so if someone else is promoting the same product on Facebook and to the same Demographic you should look elsewhere. However if you have something new or you want to test who is responding to your advertising then Facebook is a great source of investment before going to Google/Yahoo ppc or similar.

    I have often used Facebook Pre-Media Buy to test my Demographics. This was a successful and cheap way to find my best target market.

    You should also look at other Social media advertising sites like MySpace, Ning, YouTube etc... All of these guys can also provide you with Social Media Advertising.
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    • Profile picture of the author JDSalinger
      Originally Posted by Onur Ibrahim View Post

      I would like to follow on from Davors post and add a few points:
      (Apologies for double posting the same content on this forum but I feel it is important for others to know)

      I have set up hundreds of Facebook ad campaigns over the past couple of years and in my experience the conversion IS better than Google BUT only for new products or at least Ads that target differently.

      Facebook burns niches very quickly so if someone else is promoting the same product on Facebook and to the same Demographic you should look elsewhere. However if you have something new or you want to test who is responding to your advertising then Facebook is a great source of investment before going to Google/Yahoo ppc or similar.

      I have often used Facebook Pre-Media Buy to test my Demographics. This was a successful and cheap way to find my best target market.

      You should also look at other Social media advertising sites like MySpace, Ning, YouTube etc... All of these guys can also provide you with Social Media Advertising.
      Hi Onur,

      On Facebook, how can you tell what ads are already showing for your targeted market?

      Facebook does seem to have the added advantage of giving demographic information that could be used elsewhere. For the other social media advertising sites you mentioned, do you feel they work the same way as Facebook?

      Since you have used a number of sources, how would you use the various advertising sources and which ones would you use? It sounds like at least you would test with Facebook and then move to PPC ads. Do you also consider other sources like Adbrite or even print ads for target markets?
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      • Profile picture of the author cscarpero
        I just figured out the real way to use Facebook ads.

        1) Make a fan page.
        2) Run the RSS feed app to the fan page to get them to your blog
        3) Promote the fan page with Facebook ads
        4) Run promos through the fan page email system

        There, I just saved you $200!
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      • Profile picture of the author paul_simister
        Very interesting comments.

        First my disclosure I am an affiliate for Ryan Deiss and he has given me free stuff in the past. I did have to pay for this product.

        I thought it was very good but I like Ryan's content packed style of training. I agree there was considerable overlap in content between the screencast video from Ryan Deiss and the conference video from Perry Belcher.

        Because of their very different styles, my mind was going off in new directions so I see both as very useful learning experiences.

        Where I would criticise is that there isn't a transcript so if you want to check up on something and your notes are a bit hazy, you have to watch the video again.

        Facebook advertising looks to be a fascinating opportunity for unique offers because of the selection process. I don't see it as an affiliate marketing platform and particularly not when there are many more advertisers.
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        • Profile picture of the author queenv
          Davor took the words right out of my mouth. I completely agree with you on your review of Facebook Ad Power, and I was very upset about the "connections" mistake. I wasn't upset because Ryan was wrong, but I was more upset because it seems that someone who have spend thousands running facebook ads and knows the ins and out of it wouldn't make that mistake...making me wonder if he has even ran an ad himself.

          I tried to run an ad in the weight loss/fat loss niche and it wasn't approved. I changed that ad over 5x, but I continued to I receive a "Ad Dissaproved" email". Mind you, I didn't hype up anything in the ad and I used Ryan's lading page technique as well as testing it by having it go straight to the clickbank product, but no matter what I did it was still not approved.

          I am in no way blamming Ryan for my ad not getting approved because that's on me.

          I purchased Facebook Ad Power about 3 days ago and watched all the videos. The content was very informative, but it definately wasn't worth $197. I say this because all you really have to do is go to Facebook and look at their ad examples and read their Facebook Ads help page and you basically get all the information that's in Ryan's product for free (with the exception of Ryan's landing page techniques which alone is definately not worth $197).

          To be honest with everyone, I think that you are better off playing around with Facebook ads on your own, and following the advice that Davor gave.

          Question to everyone who had their account suspended...Being that Facebook approves or disapproves ads, Why did they approve your ad then suspend your account? That's crazy if that's what they did to you! I don't understand why they just didn't disapprove your ad.
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        • Profile picture of the author queenv
          Originally Posted by paul_simister View Post


          Facebook advertising looks to be a fascinating opportunity for unique offers because of the selection process. I don't see it as an affiliate marketing platform and particularly not when there are many more advertisers.
          I agree 100% which may expalin my ad being disapproved so many times.
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          • Profile picture of the author vicone
            I've seen the Basic and Advanced videos that Ryan has released.

            The information he's provided, especially with his landing page technique, is very useful. I like his style and know from past experience with his material that he conducts an enormous amount of testing of sales systems (landing pages, etc) to see what works best.

            However, it's great pity that these videos fall short with the errors and omissions referred to above. I don't think his product is worth $197 but it is a step in the right direction and contains useful information. I expect someone will come out with a product which is more complete and cheaper.

            As others have mentioned, marketing to demographics is probably not for newbies. Facebook advertising requires targeting using not only demographics but also psychological profiling (eg, they're interested in Michael Jackson, Star Trek, hiking and/or Britney Spears) to identify likely buyers and to keep costs down.

            Ivan
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      • Profile picture of the author Onur Ibrahim
        Originally Posted by JDSalinger View Post

        Hi Onur,

        On Facebook, how can you tell what ads are already showing for your targeted market?

        Facebook does seem to have the added advantage of giving demographic information that could be used elsewhere. For the other social media advertising sites you mentioned, do you feel they work the same way as Facebook?

        Since you have used a number of sources, how would you use the various advertising sources and which ones would you use? It sounds like at least you would test with Facebook and then move to PPC ads. Do you also consider other sources like Adbrite or even print ads for target markets?
        Hey JD,

        I am Glad you enjoyed the post. Thanks for the response!

        Facebook works slightly differently to other social media sites as it also provides a publicly viewable tool for searching demographics and submitting ads. I agree with your above comment 100%. I actually use Facebook to test ads within my demographic. Post-testing I use Comscore, Quantcast, Google Media Planner etc.. to target my ads on websites that are used by that demographic. (Please bear in mind that this process works both ways. Occasionally Facebook results are different to the media/ppc results so testing in all channels is highly encouraged.)

        Many of the Social Networks have similar tools to facebook but do not make them publicly available. If you call them you can usually build a good relationship with a sales rep who can provide you with most of the information you will need for placing your ads. Albeit you may have to agree to a minimum spend (per year) to satisfy their T+C.

        YouTube PPC is definitely one to watch at the moment!
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        • Profile picture of the author cjshu99
          The problem with facebook ppc as I see it and have experienced it is you have a bunch of people who are not there to buy anything or solve any problems. I have spent money on ads there with poor results. I also don't think you need a $200 course.
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          • Profile picture of the author Ozegbe Azuka
            Originally Posted by cjshu99 View Post

            The problem with facebook ppc as I see it and have experienced it is you have a bunch of people who are not there to buy anything or solve any problems. I have spent money on ads there with poor results. I also don't think you need a $200 course.
            Thanks.

            Though Facebook Ads might not work for some people,still it does work great for others depending on how much tactics and strategies you use.One thing you must avoid on Facebook is promoting unrelated products and services that are not related to your profile.When you do this,your followers and friends will simply and quicky detect you as a marketer and they may want to run away from you.

            When promoting a products or service on Facebook,be patient and make sure you give yourself enough time to indirectly introduce the a topic related to the product or service.Allow them enough time to enjoy the topic before introducing the product or service itself.

            By doing this,you wouldn't take them by suprise since they are already know and are interested about the topic before hand.And they wouldn't know you are selling them something.Try this and see how it works.

            To your success.
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  • Profile picture of the author ILUVCA$H
    I think if you try and use black-hat marketing on Facebook you will see your accounts banned pretty quickly and if you do white hat you will be at the mercy of insane CPC rates - but there still are some good ways to work on FaceBook. I have not looked into Ryan's Facebook course yet.
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  • Profile picture of the author yourreviewer
    Wasn't it Ryan Deiss who was super thrilled about advertising on Gmail? And within a couple of week's time, he now hates Google? Clever marketer indeed.
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    • Profile picture of the author ckmktg
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    • Profile picture of the author Mike Hill
      Originally Posted by yourreviewer View Post

      Wasn't it Ryan Deiss who was super thrilled about advertising on Gmail? And within a couple of week's time, he now hates Google? Clever marketer indeed.
      LOL he said with the exception of Gmail..
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  • Profile picture of the author advancednoob
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    • Profile picture of the author Global365
      I would echo the opinion above. I had the opportunity to watch all three videos...the first videos is ryan on a power point presentation and the other 2 were from a seminar he did in the past. If I would have paid $197 for this I would have been truly pissed....some good points mind you but nothing that could not have been discovered on your own for far less...
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  • Profile picture of the author ~Davor Debrecin~
    Thanks for the thanks guys!

    And thanks for all the emails you sent me, I really enjoyed them.

    @queenv: Exactly! Biiiig mistakes. And thanks.

    Just wanted to an a small edit to my OP - I wanted to say that I said to myself that I WOULDN'T go bash him here, but yeah he left me no choice.

    A little update on that as well - today I got the first reply from his support, only 9 days later. But it'd be ok if I haven't read this in the email:

    Hi, I have sent your ticket to our Technical team so that they are aware of your findings. Regards, Roy
    Ahhh. Well what can you do right? :rolleyes:

    I'd like to give you another few new and fresh facebook tips out my facebook laboratory.

    I've been split testing all different kinds of ad images in my FarmVille campaign and the ad image I attached had the highest CTR.

    The only new reason why this worked better is that I HANDWROTE the red arrow. It probably draws more attention.

    Plus, the video icon and the "video filename" plus the extension is more visible.

    Also, in the ad copy I tell them to go watch the video of the amazing farm so the image is relevant.

    If you don't have Photoshop, download Paint.NET which is a great alternative and you can easily create all kinds of Facebook ad images.

    Ok guys, take care and have a successful day!

    ~Davor
    Signature
    MY CV ❱❱❱ 12+ yrs exp, 7-fig revenues, 40 employees.. 39 actually, someone just left the company, f**k!
    I like to innovate stuff and babble IM stuff into a camera:
    I do this on the side, will try to sell you something, be sure of it!
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  • Profile picture of the author ivanis
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  • Profile picture of the author Tajine
    Just a thought.

    The thing that astounds me is how people charge so much for an online ebook/course and then under deliver. Conversely, how quick people are to pay the dollars because there is the promise of dollars in return. Every one should take a moment to pause and reflect just how willing they would be to part with their dollars for a decent hard copy book of similar value in a bookstore. I know that if I was to buy a $200 book it would have to be pretty exceptional and at least I would be able to browse through it first. I guess a money back guarantee on the ebook fulfils the same purpose.
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    • Profile picture of the author JDSalinger
      Originally Posted by Tajine View Post

      Just a thought.

      The thing that astounds me is how people charge so much for an online ebook/course and then under deliver. Conversely, how quick people are to pay the dollars because there is the promise of dollars in return. Every one should take a moment to pause and reflect just how willing they would be to part with their dollars for a decent hard copy book of similar value in a bookstore. I know that if I was to buy a $200 book it would have to be pretty exceptional and at least I would be able to browse through it first. I guess a money back guarantee on the ebook fulfils the same purpose.
      The problem with hard copy books is that they are always dated. This is the advantage ebooks have over that format. Basically, the customers choice is getting an ebook that is up to date or opting for a hard back book which is probably already dated. This also assumes there is even a hard copy book in the first place which in many cases will not be the case b/c the things an internet marketing will want help on are too niche (i.e., too small) for a publishing company to greenlight a hard copy book on. The extra money people pay for the ebooks is for the timeliness and the instant access. There is no question that a lot of ebook products don't live up to their purchase price, but there are also always a few that do and over deliver which allow this process to continue.

      At the end of the day, $200 really isn't much of an investment if you are looking at Facebook as an advertising channel for your business. I don't promote this product but did purchase it. I agree with others that the material was overpriced; however, if you are wanting to do facebook advertising, the material is useful and is as good a place to start as any.
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  • Profile picture of the author Brad711
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    • Profile picture of the author Mo Goulet
      Originally Posted by Brad711 View Post

      Anybody know what software or program Ryan Diess used to create the
      original online video and copy appearing on the screen as the announcer
      spoke?
      I would guess any screen capture software like camtasia (expensive) would do the job.

      You can also pick up free programs online.

      You can also check out www.totalonlinevideo.com

      As far as imputing feedback on facebook power, in my opinion, if it will put me on the fast track to learning how to tap into the marketing potential of facebook and I make back the $197, then it is more than worth it. Time will tell. I bought the program a week ago. Once I put it to work, I'll let you know my results.
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  • Profile picture of the author fabregas
    Unfortunately i'm one of the guys who actually bought this course and as others here, i also expected much more. There's a lot of information you can get for free or for a very low price.
    Hope that he's the man of his word and i'll get refund.
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  • Profile picture of the author billionareHuman
    I'm not really impressed by the initial video where it shows that we can advertise on facebook and target our ads to different demographics! Come on, I can see that for myself I don't need to pay $197 to find that out lol
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    • Profile picture of the author RussGu3
      Ordinarily I wouldn't feel $197 is too much for a well developed course.

      This one, however, is anything but well developed.

      Here's why I'm very disappointed:

      The slideshow video of nearly an hour and a half was really nothing more than an overview of Facebook advertising. I'm guessing it took less than three hours to put together. Very few nuggets in this tutorial you couldn't get from FB themselves - or any number of free sources.

      The 3-part live seminar video with Perry Belcher was informative and paced well, but again, NO real earth shattering insights as far as I could see.

      But here's the real kicker for me (and why I'm asking for a refund): there was NO information given on how to construct our ads with images.

      Oh yeah, they said we must use images, but then left us completely "out there" in terms of how to select an image, where to find them, how to make them or have them made, whether to animate or not, etc.

      In other words, they left out the MOST IMPORTANT aspect of PPC advertising on Facebook! The REAL power of this method of advertising was excluded...the images.

      So, to call this a complete course is way off the mark, believe me. I'm just amazed at the audacity of this guy, releasing a half-baked product like this and expecting no one to notice.

      Thankfully, this course is off the market now (till when?), but judging by the number of promotional emails I got from every guru and their brother, a lot of people bought this and Ryan and his cronies cleaned up...again.

      If a little more brain power was put into the content of this course, as well as a lot more content, it might live up to all the hype it got - and the price point.

      As it is presently, this is an excellent lesson on how to quickly throw together some slightly-above-basic content, re-purpose some live footage on the subject, re-purpose some page templates and stuff and have your JV partners promote the crap out of it.

      No copywriter or web designer, the salesletter was a video...

      Incredible income (even with a high refund rate) for a very little amount of work.

      As for the tarnished rep for a sub-par product? Time will tell...
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      • Profile picture of the author ~Davor Debrecin~
        Originally Posted by RussGu3 View Post


        (...)

        But here's the real kicker for me (and why I'm asking for a refund): there was NO information given on how to construct our ads with images.

        Oh yeah, they said we must use images, but then left us completely "out there" in terms of how to select an image, where to find them, how to make them or have them made, whether to animate or not, etc.

        In other words, they left out the MOST IMPORTANT aspect of PPC advertising on Facebook! The REAL power of this method of advertising was excluded...the images.
        Exactly!

        I have now more experience with Facebook and images can break or make your campaigns.

        On Facebook it's all about grabbing attention to your ads because people aren't there actively looking for products to buy. They're using Facebook to, well - entertain themselves, to spend their leisure time.

        So it's absolutely critical for advertisers to be able to grab their attention and to somehow switch them to buying mode.

        And that's not an easy task hehe.

        That's why you need to first and foremost grab their attention to your ads. And the best way to do it as you said is to use attention grabbing images.

        This will increase your CTR and lower your CPC. You need a far lower CPC on Facebook campaigns than on AdWords for example, because your overall conversion rate will also be lower. (Because people aren't in a buying mode.)

        I've tested a lot of crazy ideas with my images up until now and here's what worked (but not always):

        • Using "handwritten" arrows that point to the body text. Try to squeeze in one big red arrow, it's better than several smaller ones.
        • Use yellow background and black text. This works because most media (TV newspapers) use this when they have a breaking news, so people are used to it. You can even just put a small "Breaking News" title at the top of the image in black on yellow background.
        • PEOPLE - use people in your ads as much as you can. Put a smiling person in close up and it will grab attention.
        • STOP road signs - they also grab attention, but they eat a lot of space.
        • Question and exclamation marks also have an impact.
        But the most important thing you need to do is to SPLIT TEST your ads.

        Run each ad variation in your ad for at least 15 clicks and then decide. Start by making 4 completely different ads and then narrow down, each time making an even smaller change to the ad.

        If you want to take it to the next level, buy this amazing tool which lets you split test ads with ease. It's called Facebook Ad Manager and it's actually a Firefox plugin. It's priced at $200, but it's worth it.

        Decide to buy that software when you find at least one offer your promoting (by direct linking) that's converting so that your earning at least $0.2 per click (or per hop if you're using ClickBank).

        Because then you can lower your CPC to $0.1 by split testing your ads and thus increasing your CTR. When you get your CTR to more than 0,15% switch to CPM mode and bid the maximum suggested CPM bid.

        Hope this was useful!

        Have great day everybody and take care,

        ~Davor Debrecin.
        Signature
        MY CV ❱❱❱ 12+ yrs exp, 7-fig revenues, 40 employees.. 39 actually, someone just left the company, f**k!
        I like to innovate stuff and babble IM stuff into a camera:
        I do this on the side, will try to sell you something, be sure of it!
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      • Profile picture of the author Kelby
        He says in his sales video that he is charging X dollars so as to recoup his investment in facebook ads... if he has the secrets, shouldn't he be able to recoup his investment in conversions? That kind of stuck out to me in his sales video and he might want to change that.
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      • Profile picture of the author mbeneteau0
        Awesome info guys.

        Can anyone tell me if Facebook is still giving out free ad credits, and how to get them?

        thanks
        Marc
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  • Profile picture of the author __internet__
    This product is not worth $197. There's not enough valuable content in it. You can get most of it off Facebook and other free sites.
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  • Profile picture of the author lynneklos
    Wish I would have read this thread before I purchased last night. Now my member's area is closed and my emails go unanswered. Plus, I never got a receipt from Clickbank, so i am totally confused as to what to do.

    Any suggestions? I just got an email saying it was from Ryan Deiss yesterday. Since I've been getting ready to do Facebook CPA, I thought it was perfect timing. Doesn't seem like it is closed since I just got the offer, but I read in another thread that it is closed.

    Help?
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    • Profile picture of the author Mo Goulet
      I was just in there yesterday so I think you may just have the wrong access details. I'm sure they'll get back to you by Monday.

      As far as everyone complaining about this program, I personally cannot put a value on the power of one facebook ad. I'm still working this stuff so as far as input, I can only say work it and then if it doesn't work for you, ask for a refund.

      Mo
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      • Profile picture of the author Axeman63
        What an interesting thread!

        I didn't get access details nor receipt neither.

        Their support function did send me a link within 24hrs but said I needed to contact Clickbank for a receipt. That should be interesting.

        What a shame the advanced section which could have really made it good value was really the same material by another person.

        I think it's a good start from zero knowledge and will probably save you the cost of the course from the details given.
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  • Profile picture of the author Mo Goulet
    I'm not sure but I don't think this is a click bank product.
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  • Profile picture of the author BH_Winchester
    The ebook is certainly not worth the money there are plenty of ways to make money using facebook ads - based on his text I highly doubt he has ever used facebook ads at all.
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    • Profile picture of the author Soundengine
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      • Profile picture of the author BH_Winchester
        Originally Posted by Soundengine View Post

        I bought Facebook Ad Power and while it was informative I don't think it was worth $197 to me Maybe $99 would have been better. I was disappointed that videos 2 and 3 were just a recording of a seminar.

        I also started getting the most annoying promotional emails from Ryan which were written in an over hyped annoying way. These are the kind of emails that give email marketing a bad reputation. After the first couple I began just deleting them until I finally unsubscribed.
        I am sorry to say that if you felt it was worth even $99 you've been lead a stray or have had no experience in FB marketing - there are plenty of other options out there just look around this forum and you'll blind plenty of good facebook marketing advice
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        • Profile picture of the author Amanda_Davis
          Originally Posted by BH_Winchester View Post

          I am sorry to say that if you felt it was worth even $99 you've been lead a stray or have had no experience in FB marketing - there are plenty of other options out there just look around this forum and you'll blind plenty of good facebook marketing advice
          Have you been through the Facebook Ad Power product yourself?
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          • Profile picture of the author BH_Winchester
            Originally Posted by Amanda_Davis View Post

            Have you been through the Facebook Ad Power product yourself?
            Yes I have - it is your typical fluffed and danced around filler content from a man who clearly has not done his research not only does he not know how to succeed in facebook marketing but he has clearly never even used it - I have made a great turn of profit in that industry and have great insight into it and none of that was reflected in this book however a great deal of mistakes that no facebook marketer would make were.

            Cheers,
            Bruce
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            • Profile picture of the author wtc
              Originally Posted by BH_Winchester View Post

              Yes I have - it is your typical fluffed and danced around filler content from a man who clearly has not done his research not only does he not know how to succeed in facebook marketing but he has clearly never even used it - I have made a great turn of profit in that industry and have great insight into it and none of that was reflected in this book however a great deal of mistakes that no facebook marketer would make were.

              Cheers,
              Bruce
              Ya um... see, it wasn't a book... >>

              I concur with the general sentiment so far. Info is basic, not worth $197.
              However, I give kudos to Ryan's support team. Refund was prompt and friendly.
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