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43 Split Tests By Ryan Deiss

by ZerosToHero
8 replies
It looks like a great course however I hate listening to audio. I wish it was at least a powerpointe or a .pdf. Anyway, is there anyone that has implemented it successfully and seen an increase in conversions. Thanks
#deiss #ryan #split #tests
  • Profile picture of the author PeteNY
    You should have gotten a pdf with the slides. Look for "43-tests-handout.pdf" in your folder.
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  • Profile picture of the author rohitsinha
    I got the course, but I don't know whether or not to believe everything they recommend. For example, he says his split tests show blue is the best background color for a sales page, but his own sales pages have a white background...

    But a lot of his other stuff was spot on and helped me increase my conversions for sure.

    Hope that helps.

    Rohit Sinha
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    • Profile picture of the author netpup
      Its important to remember that he has a LOT of businesses, products, and sales pages. If he says that blue pages are giving him better test results, they probably are.

      His sales pages probably have white backgrounds because he doesn't have time to change 100 sales pages every time he gets a statistically significant test result.

      I've used this product with great success. Of course its VERY important to constantly conduct your own tests...but when I've made my initial sales page based on his suggestions, my initial conversions are MUCH better than usual. Its like getting a 6 month testing head-start.

      It lets me test the really important stuff - headline copy, body copy, and price - with a high degree of confidence that other elements of the page aren't hurting me.
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    • Profile picture of the author Anonymous Affiliate
      Originally Posted by rohitsinha View Post

      I got the course, but I don't know whether or not to believe everything they recommend.
      I totally agree with this. I read through their split tests and some of them made no sense whatsoever. In one of their tests they said that changing the color of the buy button improved sales by something crazy like 20%. That's absolutely impossible. You're not going to get a 20% sales bump by changing something as tiny as the color of your button from green to orange.
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      • Profile picture of the author rohitsinha
        Originally Posted by netpup View Post

        Its important to remember that he has a LOT of businesses, products, and sales pages. If he says that blue pages are giving him better test results, they probably are.

        His sales pages probably have white backgrounds because he doesn't have time to change 100 sales pages every time he gets a statistically significant test result.

        I've used this product with great success. Of course its VERY important to constantly conduct your own tests...but when I've made my initial sales page based on his suggestions, my initial conversions are MUCH better than usual. Its like getting a 6 month testing head-start.

        It lets me test the really important stuff - headline copy, body copy, and price - with a high degree of confidence that other elements of the page aren't hurting me.
        That's exactly my point... when the sales page for 43 split tests was created, they already knew that a blue background converts better. So why wasn't the background blue?

        But I agree that most of the stuff is spot on, and in my case at least, it helped me increase my conversions a LOT.

        Originally Posted by Anonymous Affiliate View Post

        I totally agree with this. I read through their split tests and some of them made no sense whatsoever. In one of their tests they said that changing the color of the buy button improved sales by something crazy like 20%. That's absolutely impossible. You're not going to get a 20% sales bump by changing something as tiny as the color of your button from green to orange.
        Well, it did work for me. Perhaps an orange button works better because it stands out on the page so people who are just scrolling/scanning can notice it more. Or perhaps because orange encourages people to take action. Who knows. Can't argue with the numbers though. It just works is what I have found.

        Also remember that PayPal changed their button colors from Blue/Gray/White to Orange too, so he must be on to something.

        Rohit Sinha
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        Best quality Web design, Wordpress design, squeeze page design, Infographics, & more! Low prices!

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        • Profile picture of the author paul_simister
          The way I see 43 Split Tests is a best practice guide which gives you one side of the equation to test, the other side, you can use what you think looks best or what you see others using.

          Your results will show you what works best for your market.

          There are few universal rules since buyers have a particular thought in mind but it differs from product to product, niche to niche.
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  • Profile picture of the author Dave Lianelli
    Rohit,

    there's only one way to find out: test for yourself.

    But it's also a good thing to look what other marketers do. But keep testing, even the best salespages in the world can be improved upon.

    Personally I've found that a blue background converts better, although I find it really ugly. It seems to attract the visitors attention thru it's 'uglyness'!
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