The business model is for you to go to businesses in your area and sell yourself as a consultant to market their local business online.
I thought the webinar was very informative. So informative that by the end I didn't feel like I needed to pay the $997 for the course. If you already know online marketing, you could probably pick up a $19.95 Consulting for Dummies type book and get started.
Howie Schwartz's "Mobile Marketing Leadership" launch this week was also teaching marketing for local businesses. But, his course was geared toward Mobile Markeing for local business.
Here's a video outline of Local Business Money Machine. May be all you need...
But, if you want everything spelled out, I think Kevin Wilke probably does a good job of it. He opened it up for Ryan to promote through his link..
Like all these things, they make it look a lot easier than I'm sure it really is. I can just hear the local plumber complaining now, "Can we make my blog more greenish red?", "How come I'm number 8 for the search term New York Plumber and not number 1?", etc...
Or, I could be wrong and it really would be like shooting fish in a barrel.