Jeff Walker~Product Launch Formula 3.0

83 replies
Hey Warriors, How Is everyone, Cut the small talk

Have you guys seen Jeff Walker product Launch Formula videos as of yet? If not you guys have to check it out, he is giving some great value about product launches and he just post a video about some of the Disasters of a product launch.

What's your take on the product Launch Formula ? I believe it going to be a hot product looking forward to hear what you have to say
#formula #jeff #launch #walkerproduct
  • Profile picture of the author Dexx
    I'm holding out until Product Launch Formula 10.0 ...that'll prob be the best of the bunch!

    ~Dexx

    PS - But seriously, I'm pretty sure JW's stuff has been proven to walk the walk (no pun intended)
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  • Profile picture of the author CurtisN
    Honestly, I'm not impressed with the videos (sorry Jeff), but it doesn't matter that much because I made the decision a couple months ago that I'd buy it as soon as it was available

    Hooray for the parachute!
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  • Profile picture of the author CianMcCarthy
    Banned
    Jeff Walker's products always kick ass
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  • Its all good, One June 8th Jeff Pulled down the existing content in the membership site, I have been a member since 1.0, I would say that it should be worth the investment, BUT all the "guru's" have got somewhat lazy over the last few years and I would be really surprised if its all that different than2.0,2.1,2.2 and 2.3 . I mean of course things can be made to look more modern, etc, but the concept has be pretty well on point with his past stuff, as you cant change it all that much. The one thing I can see being really hammered on is using video in more content than before.

    Anyways, Jeffs stuff will always be worth the money, but its pretty well common sense aswell.
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  • Profile picture of the author Mike Antoni
    I have to say that I'm someone who has seen so many launches now and I've almost become completely numb to them as a customer. I look at them as a marketer and judge them based on copy, content, design, layout, message, all that stuff.

    But Jeff's second video, the Disasters video really reminded me of the excitement I first had WAY BACK in 2007 when I was first getting into this industry. I can honestly say I haven't seen a video like that one in a long time.

    It's not about effects or multiple camera angles, it's all about the power of story. And I don't want to give it away, but when you see the video I really believe it helps ANYONE realize they can have success in this business.

    It's not about luck, it's about having a plan and never giving up. That's how I started and found the success that I have. And if you haven't seen Jeff's videos yet, get on it!

    Mike

    PS - In full disclosure I am promoting PLF and plan to buy a yacht with all my affiliate earnings from this launch.

    But that doesn't affect my feelings toward Product Launch Formula or what it has done for me and thousands of other people. I'd recommend it even if I wasn't JVing it.
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  • Profile picture of the author Charles Harper
    I was in 2.0 and it was and is terrific and worth every penny of my $2K.

    I will not be upgrading to 3.0.

    The fundamentals that he is applying in his courses you in it are timeless if you don't know them.

    Once you know them, there is no reason to relearn them. The only thing to do to apply them until they become your own principles. I am at that stage so that is why I am not going to upgrade. Applying what I know is more important than changing out some of the PLF files running in my head.

    They are marketing and psychology basics and things you will need to know at some point.

    It is informative but not a cut and paste approach. You will need to add your creativity.

    I say that because you might think that if you pay that much, you should be able to plug and play. That is not how it works with PLF. You will learn valuable information, but you will need to think for yourself and apply it.

    One of the most valuable assets (which I don't know if he is doing this time) is the community that was built between some mastermind mates and myself. We have all grown pretty close and keep each other apprised of our activity. We no longer meet around the principles of PLF. We have just become good friends. One of us is actually working with JW on a project now.

    I mention that because when I was putting up my first Amember membership site, my mastermind mate gave me a plugin he made that made a HUGE difference in my success. We would not have met outside of PLF. So that unintended consequence was a good thing. (So Jeff, if you are reading, you need to keep doing the masterminds....they work).

    CT
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  • Profile picture of the author Dave Lianelli
    Charles,

    I partially agree with you. There's the information that you get and then just have to apply. The kind of info that needs massive action and has a learning curve.

    But there's also a part of ever-changing and -evolving information. New tips and tricks that weren't available a year ago. So I find updated courses very valuable. Just one tip can earn the entire fee back.

    Especially with product launches, the game has changed a lot since they were first introduced. So I'll definitely get this course once it's released!

    -Dave
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    • Profile picture of the author Sean Fry
      I believe he mentioned on this forum that 3.0 is going to be all brand new stuff.

      Anyone know how much it's gonna run? 2K?
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  • Profile picture of the author Jamian
    I'm sure Jeff Walker did a good job on this verstion that's why i'm waiting for this good version 3.0 to be released.
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  • Profile picture of the author Ty Neal
    Jeff just release another video about how apple launches the iphone have you guys check it out yet?? It a sweet video
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  • Profile picture of the author indexphp
    Product Launch Formula 1 & 2 are the best courses Ive ever bought on IM, hands down. in my opinion, of course
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  • I have PL 2.0. It's a very good product but a bit too theoretical.

    The theory behind the whole Product Launch phenomenon is easy to understand and yes it does make sense. Implementing the entire process together is what's actually tricky: keeping the momentum up through the launch, how to switch the focus of your pre-launch phase smoothly from content sharing to product introduction, etc. That's where it gets difficult!

    I'd much rather like to see actual product launches than more content related to product launches. We all know how they work, but not quite how to implement it properly.
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  • Profile picture of the author CurtisN
    Probably the best way to learn how to properly do a launch is to simply do one (wouldn't hurt to have PLF at your side). As Jeff said in his video, he made a whopping 5 sales from his first launch, totaling a bit over $1000.

    By continuing to do launches and learning from each of them, he turned that 4 in 1 into 6 in 7 ...and on pace to do another 7 in 1.
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    • Profile picture of the author Ty Neal
      Originally Posted by CurtisN View Post

      Probably the best way to learn how to properly do a launch is to simply do one (wouldn't hurt to have PLF at your side). As Jeff said in his video, he made a whopping 5 sales from his first launch, totaling a bit over $1000.

      By continuing to do launches and learning from each of them, he turned that 4 in 1 into 6 in 7 ...and on pace to do another 7 in 1.
      Curtis you are right my friend the only way to learn is by taking action and learning from your mistake...
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  • Profile picture of the author cswjohnni
    I think the 3rd video about iPhone 4 launch was great, Apple really did a great job in my personal point of view, and I'm not a PLF member at all, however from Jeff's videos, it looks like something good inside PLF3.0, and the story in the 2nd video was really inspiring to someone who is eager to make some money in IM world...
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  • Profile picture of the author Ty Neal
    Jeff walker just gave out his blueprint, If you guys have not seen the other video go check it out. He giving away some awesome content
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  • Profile picture of the author Mike Antoni
    Yeah I agree totally. The content for this launch is REALLY REALLY good. And I say that as someone that has been involved in dozens of launches now over the last few years.

    And to say that Jeff is an awesome cool guy is an understatement. He even took the time to comment on my blog and say thanks for what I wrote in the midst of his launch. He truly is top notch.
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  • I just watched video #4: The Product Launch Blueprint.

    Good blueprint for those who haven't been previously exposed to the whole PLF phenomenon before.
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    • Profile picture of the author Ty Neal
      Originally Posted by Anonymous Affiliate View Post

      I just watched video #4: The Product Launch Blueprint.

      Good blueprint for those who haven't been previously exposed to the whole PLF phenomenon before.
      Yes you are right my friend Jeff share some good tips in that video, The coaching is going to be sweet
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  • Profile picture of the author BizBoost
    Originally Posted by Ty Neal View Post

    What's your take on the product Launch Formula ? I believe it going to be a hot product looking forward to hear what you have to say
    Ok, if I'm correct, it costs something like $2400? So, as far as I'm concerned, it's not how "hot" it is, it's is it worth the money. My answer is no. Unless you're a download/program junkie, then sure, remortgage your house, or raid the kitty you'd set aside to take the kids to Disney this year, and suffer the usual consequences.

    That's my honest, original way of putting it.

    Guys like Jeff run off the model that you can take a product that many would sell for $47 to $147, beef it up with a forum, or a mastermind group, or a webinar series, plus unlimited email correspondence, etc, whatever, toss in the kitchen sink, too, and then charge a premium, say SIX monthly payments of $397 each.

    Standard guarantee, etc...

    So, if you get 30 people to stick, for a total of $72,000 then you're a lot better off than if you tried selling a $47 product to 1200 to $147 product for the same result (as it would take 1200 @ $47, or 480 @ $147 to stick to achieve same results).

    It's like taking a car that sells for $5000k, adding tailfins, a great stereo system, a gps, 3 mos of XM satellite radio, extended warranty, great tires and a couple months free premium gas and charging $120k - you only need 1 person who thinks spending much more equals much more value and has the cash to blow in order to make each sale equate to 1 year vacation rather than a 1 month vacation.

    Based on that, (plus I have seen the course), I'd have to say that you'd be a lot better served checking out something similar by Liz Tomey. She's got similar straightforward video series and in some of her hands-on classes, she virtually takes people by the hand.

    But if anyone has $2400 to blow on a moderately souped up $147 course, by all means, let's talk.
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    • Profile picture of the author Tanner
      Originally Posted by BizBoost View Post

      Ok, if I'm correct, it costs something like $2400? So, as far as I'm concerned, it's not how "hot" it is, it's is it worth the money. My answer is no. Unless you're a download/program junkie, then sure, remortgage your house, or raid the kitty you'd set aside to take the kids to Disney this year, and suffer the usual consequences.

      That's my honest, original way of putting it.

      Guys like Jeff run off the model that you can take a product that many would sell for $47 to $147, beef it up with a forum, or a mastermind group, or a webinar series, plus unlimited email correspondence, etc, whatever, toss in the kitchen sink, too, and then charge a premium, say SIX monthly payments of $397 each.

      Standard guarantee, etc...

      So, if you get 30 people to stick, for a total of $72,000 then you're a lot better off than if you tried selling a $47 product to 1200 to $147 product for the same result (as it would take 1200 @ $47, or 480 @ $147 to stick to achieve same results).

      It's like taking a car that sells for $5000k, adding tailfins, a great stereo system, a gps, 3 mos of XM satellite radio, extended warranty, great tires and a couple months free premium gas and charging $120k - you only need 1 person who thinks spending much more equals much more value and has the cash to blow in order to make each sale equate to 1 year vacation rather than a 1 month vacation.

      Based on that, (plus I have seen the course), I'd have to say that you'd be a lot better served checking out something similar by Liz Tomey. She's got similar straightforward video series and in some of her hands-on classes, she virtually takes people by the hand.

      But if anyone has $2400 to blow on a moderately souped up $147 course, by all means, let's talk.
      Not saying you are wrong and not saying you are right, but I would be very interested to know where and how you were able to see PLF 3.0 already?

      Was it leaked? Did Jeff give you access? What?

      Those kinds of things regarding launches always interest me.

      Tanner
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  • Profile picture of the author Marian Berghes
    even if the product may not be worth $2k (I dunno, I didn't really look at this launch) I would consider joining/buying just for the fact that I would be on that forum/mastermind group.

    Why?

    Because it's beneficial to your business to be around people that think somewhat like you and that have made a commitment to get their business to a new level.

    It's one of the basic principles of great success, and I have seen it in action on my own skin...the people around you/the people that you work with affect the way that you think...either in a small way or a big way, but in time they will.

    And It's not just about this launch, in general...it always peeks my interest if something like this is offered because I know that the long term benefits may be amazing, way past what the product offered you.

    EDIT: this is not intended to bash your post BizBoost, just offering my own perspective.
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    • Profile picture of the author Ty Neal
      Originally Posted by Marian Berghes View Post

      even if the product may not be worth $2k (I dunno, I didn't really look at this launch) I would consider joining/buying just for the fact that I would be on that forum/mastermind group.

      Why?

      Because it's beneficial to your business to be around people that think somewhat like you and that have made a commitment to get their business to a new level.

      It's one of the basic principles of great success, and I have seen it in action on my own skin...the people around you/the people that you work with affect the way that you think...either in a small way or a big way, but in time they will.

      And It's not just about this launch, in general...it always peeks my interest if something like this is offered because I know that the long term benefits may be amazing, way past what the product offered you.

      EDIT: this is not intended to bash your post BizBoost, just offering my own perspective.
      Yes I Agree, I always think people who complain about a product price don't have the money for it, Jeff walker deliver all the time and if his product was worth $147 I think he will give it away for free then selling it for $147...

      Each high ticket offer I purchase deliver on the value. Marian you are right my friend i will pay $2000 just for forum/mastermind group because the people you meet in there is priceless you never know who you will meet who will become your top JV partner...

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      • It's on my to do list..

        along with endless other stuff!

        oh my!
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        • Profile picture of the author oneplusone
          I have Product Launch Formula 2.0, it is a fantastic course and was worth the $2k+ price tag I paid for it.

          Version 3.0 seems to be fundamentally the same as PLF 2.0 from what I've seen in the Blueprint PDF he recently gave out.

          I probably won't upgrade to 3.0 (unless an upgrade is $200-$400 max), but if you don't have PLF already it is a great investment.
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          • Originally Posted by oneplusone View Post

            Version 3.0 seems to be fundamentally the same as PLF 2.0 from what I've seen in the Blueprint PDF he recently gave out.
            I agree with this: I haven't seen anything new on that blueprint. It's all PLF2.0 (year 2008) material.
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            • Profile picture of the author Jeff Walker
              Originally Posted by Anonymous Affiliate View Post

              I agree with this: I haven't seen anything new on that blueprint. It's all PLF2.0 (year 2008) material.
              You have seen anything new because I haven't talked about it... yet.

              Hehe... I thought you folks would have figured out my evil tricks by now.

              Keep an eye out over the next 48 hours or so.



              - Jeff
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              • Profile picture of the author Ty Neal
                Originally Posted by Jeff Walker View Post

                You have seen anything new because I haven't talked about it... yet.

                Hehe... I thought you folks would have figured out my evil tricks by now.

                Keep an eye out over the next 48 hours or so.



                - Jeff
                We are looking forward to it Jeff
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                • Profile picture of the author Greg guitar
                  First I'd like to say a great big thanks to Jeff for all the fantastic value he already delivered in the prelaunch! I literally don't have the money to purchase now, so I very much appreciate the stuff you've given away already.

                  I learned a lot about product launches, not only from the great content of the videos and blueprint, but from the fact that you've modeled how to actually put together a dynamite launch. I've never bought anything from you, but I'm already a raving fan. Given that you can pull that off, you're obviously well qualified to teach it.

                  I have to admit that I'm getting a little burned out on the constant stream of emails from just about everyone who's list I'm on, all promoting it, but obviously that speaks well of Jeff-and it's not his fault I'm on too many lists!

                  The fact that I've seen nothing but rave reviews from past buyers bodes well too.

                  I thought I'd throw in a thought or two about the argument over PLF's value. Before stating that something is "overpriced", or a "underpriced", it's worth examining how you arrive at such an opinion.

                  There are various yardsticks that people use to measure value. Probably the most common and reliable is the actual market. What are people willing to pay? Now, it's possible to use hyperbole to inflate the value of a product. Normally, when that happens, angry buyers will be quick to point it out, and the merchant has to constantly seek out new markets as word gets out.

                  Another yardstick is the results people that put it to use are getting. As with gym memberships, most people will get little or nothing other than an initial inspiration from any "make money" type product. The meaningful results are those that happen to the buyers that follow through and put it to use.

                  A third yardstick, the only one that the person claiming it's only worth 1/6 of it's cost seems to be concerned with is the price of similar products.

                  It appears that PLF fares quite well by the first two measures.

                  The third seems to be the most difficult to establish, because there is no agreement on how similar other products are, and those who actually bought PLF (as opposed to the lone dissenter) seem to vehemently deny the similarity.

                  The dissenter claims to have "seen" an earlier version, but since he's so opposed to it's price, one can only assume he saw someone else's copy. I have my doubts about how thorough his review could be, without spending considerable time with it, assuming it's as packed with information as those who bought it say it is.

                  I detect quite a bit of bile in his comments, even though he claims he's not "bashing" Jeff. He certainly is bashing the product, and one wonders why-does he wish he could afford it (like I do)?

                  Last time I knew, Jay Abraham was charging $5000 an hour for consulting. There are other marketing consultants that charge a tiny fraction of that. Does that mean Jay is "overpriced"? I judge that by his clients, who generally profit wildly by paying the high price.

                  Maybe there are some great $147 product launch courses out there, that can help people make six figures in a week. I actually am very excited about Jason Fladlien's "Poor Man's Product Launch" that I paid $20.20 for!!!!!! I feel like I practically stole the thing, but it's a whole different approach-simplified for people like myself that tend to get stuck in paralysis by big fat, comprehensive courses.

                  I'll be happy if my first launch is in the high 4 figures, and I love Jason's stuff, and have high hopes. But once I get a couple of those under my belt, I'll gladly spring for Jeff's PLF, and hire someone if need be to help me get through it.

                  For me, the value is in what it can do for me-my best guess. If a $20.20, or a $147 product teaches me how to do my first launch that makes a couple grand, I'll be delighted. If a $147 product teaches me to do a six figure in one week launch, I'll be ecstatic!

                  But what if Jeff's product is even just a bit better, and makes one distinction that increases my launch by 5%? Let's say the inexpensive product results in a $150K launch. That means Jeff's would result in a $157.5K launch. More likely, if it really has more substance, the increase would be much better, but $7.5K for $2.4K seems like a decent return to me.

                  These kind of numbers also beg the question: If these products can really teach you to make more in a week than most Americans do in 2 years, wouldn't it be more reasonable to say the $147 (or $20.20!) product is undervalued, rather than saying the $2.4K product is overvalued, based on the life changing nature of the information?

                  In fact, if the results are really achievable to an average person who steadily applies themselves, I'd argue that $2.4K is a ridiculously low price, as opposed to say, the price of 4 years of college for someone that wants a career in journalism, or biology, or whatever.

                  Actually, from that point of view, the price of any good "make money online" type product for under $20K is an absolute bargain. How many unemployed college grads do you know that paid more per quarter?

                  Anyway, Jeff is obviously one of the better marketers/teachers (G*ru is overused, and inaccurate), and I've learned a lot from him for free. One day I'll actually pay for his stuff.
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              • Profile picture of the author hitesh93
                Originally Posted by Jeff Walker View Post

                You have seen anything new because I haven't talked about it... yet.

                Hehe... I thought you folks would have figured out my evil tricks by now.

                Keep an eye out over the next 48 hours or so.



                - Jeff
                Awesome stuff so far Jeff! Before I recommend to my subscribers though, I have just a couple quick questions:
                - Will PLF 3 be SIGNIFICANTLY different from PLF 2?
                - PMed you about this one - this is rather important before I can make a recommendation for it to my list, but I don't want to discuss it publicly.
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    • Originally Posted by Marian Berghes View Post

      even if the product may not be worth $2k (I dunno, I didn't really look at this launch) I would consider joining/buying just for the fact that I would be on that forum/mastermind group.
      I was in PLF 2.0 and therefore I had access to the mastermind groups. 90% of the people on them were newbies and could hardly be of any value to my business. Masterminds and JV groups are only worth it if they're made up by experienced members, which was not the case in PLF 2.0
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      • Profile picture of the author Marian Berghes
        Originally Posted by Anonymous Affiliate View Post

        I was in PLF 2.0 and therefore I had access to the mastermind groups. 90% of the people on them were newbies and could hardly be of any value to my business. Masterminds and JV groups are only worth it if they're made up by experienced members, which was not the case in PLF 2.0
        that's why I said that I would consider not jumping straight in, because first I would do exactly this: ask an existing/former member if the forum or mastermind group was any good.

        Also, when you say newbies do you mean IM newbies or product launch newbies?
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  • Profile picture of the author Jamian
    Originally Posted by Ty Neal View Post

    Hey Warriors, How Is everyone, Cut the small talk

    Have you guys seen Jeff Walker product Launch Formula videos as of yet? If not you guys have to check it out, he is giving some great value about product launches and he just post a video about some of the Disasters of a product launch.

    What's your take on the product Launch Formula ? I believe it going to be a hot product looking forward to hear what you have to say
    Yeah,

    I've already watch it, and it makes me motivated, I think his product is worth buying for. What a great videos!
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    • Profile picture of the author BizBoost
      Originally Posted by Tanner View Post

      Not saying you are wrong and not saying you are right, but I would be very interested to know where and how you were able to see PLF 3.0 already?

      Was it leaked? Did Jeff give you access? What?

      Those kinds of things regarding launches always interest me.
      I saw the previous one, but the OP asked about PLF, period. Why would he ask what everyone thought of PLF 3.0 if it hadn't been released yet. So, have a look, again, to what I'd referred. It's not literally about the version number. And it's not criticizing the product itself. It's about the idea of taking something that would normally sell for a few hundred bucks, offering it for 6 times that, and making the first payment what the course is REALLY worth. Ty asked, and I'm saying it's not worth the $2k+ except, as you can gauge by the other responses, to those who spend it.

      Someone else said, "the gurus have been lazy this year", well, how does he know that? Because he knows what this business is about.... MARKETING, not reinventing the wheel.

      Originally Posted by Ty Neal View Post

      Yes I Agree, I always think people who complain about a product price don't have the money for it, Jeff walker deliver all the time and if his product was worth $147 I think he will give it away for free then selling it for $147...
      Of course you think that. You'd have to actually examine yourself if you didn't. But, let me go back and read the original post and see if maybe I was wrong and you were trying to assemble a cheering section rather than solicit opinions.

      Originally Posted by Ty Neal View Post

      Each high ticket offer I purchase deliver on the value.
      That's your opinion. Like I said, when you spruce things up and crank up the value 6 times a products worth, you only need 1/6 the usual amount of people to agree with you as you normally would. And, as you know, it's a core understanding that people buy on emotion, and rationalize their purchases later.

      Originally Posted by Ty Neal View Post

      Marian you are right my friend i will pay $2000 just for forum/mastermind group because the people you meet in there is priceless you never know who you will meet who will become your top JV partner...
      That's funny. You'd pay $2k to be in a mastermind group. That's why I love this business. Give me $2k and I'll hook you up with a bunch of other people who'll spend $2k to help each other do what someone with $147 and an ounce of networking skills could've done on their own.

      Has every product that ever said "you can make it!", from $97 to $247, up until now, been a sham? That you REALLY need to shell out $2k to have someone else to introduce you to each other so you can work on what should be a $300 product together? Do you know how strange that sounds? Maybe it's because I grew up in a successful family business most of my life that I think like a business person rather than a consumer.

      Originally Posted by oneplusone View Post

      I have Product Launch Formula 2.0, it is a fantastic course and was worth the $2k+ price tag I paid for it.

      Version 3.0 seems to be fundamentally the same as PLF 2.0 from what I've seen in the Blueprint PDF he recently gave out.

      I probably won't upgrade to 3.0 (unless an upgrade is $200-$400 max), but if you don't have PLF already it is a great investment.
      I respect that you have an opinion, and that we were all invited to share one (as opposed to just cheering up a product), but would you please mind qualifying your statement that it was worth the $2k+ price tag? For example, as compared to what? There are other courses that can be had for $147-$247 out there. Are you saying that they are missing something substantial that it's necessary to spend another $2100 to get it? Are you saying it helped you increase your business in a way that no other $147-$247 product launch product ever could? Where's your mastermind group, anyways? Are you all still working on your Product Launches, or what?

      You're currently on the best forum in the internet marketing world, so, unlike a few others, I know you're not saying you need to shell out the extra $2100 for a mastermind group.

      In all fairness, at least say why you like a $2k product over other less expensive product that teaches you how to launch a product. Help qualify the fact you're saying $2k is worth it so that other viewers know you didn't just succumb to expertly written ad copy and are just telling yourself it was a great purchase, after the fact.

      Maybe it's just me but, especially in a forum of fellow marketers, I believe I have a responsibility to not leave people vulnerable by cheering up my $2k purchases. And neither would I have lead off with this. I only offered my opinion because it was invited.

      Conclusion: In my opinion, PLF is seriously over-priced but the beautiful thing about online marketing is that you can always find someone with a bunch of cash to spend who disagrees.
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  • Profile picture of the author CurtisN
    Hey BizBoost,

    Just wondering where I can find a $147 (give or take) course that offers anywhere near the amount of information that PLF 3.0 will offer (or 2 or 1, for that matter). I'm really asking...I've never seen any such product before.

    Not to mention access to Jeff, masterminds, and bonuses.

    Oh, and about your comment about PLF being overpriced...what's your opinion on sales copy? Do you think guys who charge $15K on copy are overpriced as well? After all, there are great copywriters who charge far less.

    Curtis
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    • Profile picture of the author BizBoost
      Originally Posted by CurtisN View Post

      Hey BizBoost,

      Just wondering where I can find a $147 (give or take) course that offers anywhere near the amount of information that PLF 3.0 will offer (or 2 or 1, for that matter). I'm really asking...I've never seen any such product before.
      Hi Curtis,

      First, I'd like to be clear on, is that I am not bashing Jeff. He's got every right to charge whatever he wants but this *is* a forum where we all come to meet like-minded people in order to get information, and honest opinions, on all kinds of things. So, that's what I'm doing, sharing a solicited opinion.

      To answer your question, you didn't see me say that there were courses that offered "anywhere near the amount of information of...", the PLF courses. I was referring to the fact that there have been other programs, ebooks, etc, that have taught people about launching products and cost only a fraction of the aforementioned $2400. I've seen some of them.

      I don't care how MUCH information is in them. I care that they teach me how to launch a product. So, would you say that ALL products that teach product launches for under $300 are scams? Or, would you have me believe (as someone else has) that the mastermind group, alone, is worth the high ticket price? Like, with a little elbow grease, I couldn't buy a $147 product launch product and seek out 10 talented people here on the Warrior Forum to collaborate, saving us all from having to pony up a total of $24k.

      Originally Posted by CurtisN View Post

      Not to mention access to Jeff, masterminds, and bonuses.
      Ok, so, I accept that you think it's all worth $2400. That's fine. We were asked, and I made the case that due to there being viable product launch products for a fraction of the cost, and a forum full of people with whom someone ambitious enough can form a mastermind group, PLF was a steep price.

      Originally Posted by CurtisN View Post

      Oh, and about your comment about PLF being overpriced...what's your opinion on sales copy? Do you think guys who charge $15K on copy are overpriced as well? After all, there are great copywriters who charge far less.
      Curtis, I get the strong feeling that you're just skimming over what I've written. I said Jeff has every right to charge what he wants. I also said that its a common understanding in marketing that people "buy on emotion, and rationalize it later" so, especially with great ad copy, there's going to be people who pay the full boat and think it's absolutely worth it.

      So, why, then, did Ty ask for our opinions if it was expected that they were all going to be uniformly enchanted with everything about PLF. I'm the lone voice that's made the case for those who might get sucked into a $2400 purchase that they really can't afford. It happens, and you know it.

      But, if you asked me if a $15k copywriter is worth it when there are other great copywriters charging far less, it'd be a great disservice to you if I kept my silence. Mr $15k can still charge what he wants. You can still pay for it. And you can even still profit from it.

      But, if you can spend $3k and turn a good profit as well, then you wouldn't be much of a business person if you didn't, at least, give it your serious consideration.

      And, since none of these marketers can make promises, or claims, as to potential earnings, well... it looks as if potential buyers need to do their due diligence rather than becoming unpaid mouthpieces for their favorite marketers.

      Let me know if you have any other questions...
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      • Profile picture of the author oneplusone
        BizBoost - PLF 2.0 was worth the $2k+ I paid for it, I can't say whether it is worth it for anyone else as I don't know their circumstances or ability to implement things.

        Yes I realize there are cheaper products on Product Launches out there (I actually have a couple of them), but they are just poor attempts at imitating PLF and leave a lot of crucial elements out.

        I'd rather have the real thing from the original source, but if someone can't afford the $2k-$3k price tag then by all means get a cheaper launch course, better than nothing I suppose.

        Anyway - each to their own
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      • Profile picture of the author CurtisN
        Originally Posted by BizBoost View Post

        It's about the idea of taking something that would normally sell for a few hundred bucks, offering it for 6 times that, and making the first payment what the course is REALLY worth.
        Aren't you saying here that you think PLF is only worth the first payment?

        Of course you think that. You'd have to actually examine yourself if you didn't. But, let me go back and read the original post and see if maybe I was wrong and you were trying to assemble a cheering section rather than solicit opinions.
        You assume that because all the opinions, except yours, have been thus far positive, we have assembled a cheering section. Have you considered the fact that very few people have anything negative to say about Jeff or his brand?

        Like I said, when you spruce things up and crank up the value 6 times a products worth, you only need 1/6 the usual amount of people to agree with you as you normally would.
        There's that "PLF is overpriced" again.


        Are you saying that they are missing something substantial that it's necessary to spend another $2100 to get it? Are you saying it helped you increase your business in a way that no other $147-$247 product launch product ever could?
        Yes.
        Conclusion: In my opinion, PLF is seriously over-priced but the beautiful thing about online marketing is that you can always find someone with a bunch of cash to spend who disagrees.
        You said Jeff has every right to charge what he wants...but also say, multiple times, that PLF is overpriced.

        Originally Posted by BizBoost View Post


        To answer your question, you didn't see me say that there were courses that offered "anywhere near the amount of information of...", the PLF courses. I was referring to the fact that there have been other programs, ebooks, etc, that have taught people about launching products and cost only a fraction of the aforementioned $2400. I've seen some of them.
        And I quote: Are you saying that they are missing something substantial that it's necessary to spend another $2100 to get it? Are you saying it helped you increase your business in a way that no other $147-$247 product launch product ever could?

        You said that, by the way.

        So, why, then, did Ty ask for our opinions if it was expected that they were all going to be uniformly enchanted with everything about PLF. I'm the lone voice that's made the case for those who might get sucked into a $2400 purchase that they really can't afford. It happens, and you know it.
        Again, you're assuming. Aside from the price tag, what's your beef?


        But, if you can spend $3k and turn a good profit as well, then you wouldn't be much of a business person if you didn't, at least, give it your serious consideration.
        This statement is very wrong. If you've ever hired an excellent copywriter before, you would go back to him or her, again and again, no matter the price tag.

        You're assuming (again), that business is all about the numbers. Well, business happens to be about relationships as well.

        Part of the PLF experience is the relationships.
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      • Profile picture of the author Ty Neal
        Originally Posted by BizBoost View Post

        Hi Curtis,

        First, I'd like to be clear on, is that I am not bashing Jeff. He's got every right to charge whatever he wants but this *is* a forum where we all come to meet like-minded people in order to get information, and honest opinions, on all kinds of things. So, that's what I'm doing, sharing a solicited opinion.

        So, why, then, did Ty ask for our opinions if it was expected that they were all going to be uniformly enchanted with everything about PLF. I'm the lone voice that's made the case for those who might get sucked into a $2400 purchase that they really can't afford. It happens, and you know it.

        And, since none of these marketers can make promises, or claims, as to potential earnings, well... it looks as if potential buyers need to do their due diligence rather than becoming unpaid mouthpieces for their favorite marketers.

        Let me know if you have any other questions...
        LOL, Bizboost you do have a point my friend this is a forum where we come to share great idea and meet great people and to share our opinion. Not everyone is going to say good things about any product owner. You have some who feel jeff product is overpriced and you have some who feel the product is a kick butt product.

        We don't make promise or claims because what works for someone else may not work for you, and plus with the FTC no one is going make a promises

        Great point my friend...
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  • Profile picture of the author ShaneRQR
    Wow.

    Jeff did an awesome job with the pre-launch, so far. Can't be easy to get that many people defending a product they (for the most part) haven't seen yet. Gotta go back and study those videos once more.

    I'm not judging anyone, by the way. Just really interesting to see this.

    If anything, I'd be on the "it's worth it" side (even though I'm not going to buy, for various reasons).
    I bet that anyone who applies the principles withing the course will get their 2000 bucks back in no time.

    Of course, many probably won't apply anything...
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    • Profile picture of the author LaunchGal
      just thought I would add a little food for thought:

      "You are the average of the five people you spend the most time with." - Jim Rohn

      Sometimes by buying a higher priced product and into a mastermind that is more costly, you get people who have a healthy prosperity mindset and are already successful.

      Mindset imho is what separates the more successful from the less....same set of tools, different results.

      Now, of course, any smart business person will weigh products, features and pricing and obviously not JUST buy the most expensive one.

      I have personally trained with Jeff [am in his platinum product launch manager mastermind] and can honestly say that he consistently over delivers on value. I personally can't wait to see PLF 3!
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  • Profile picture of the author James Sol Radina
    Jess teaches how to over deliver on product for the price. And he does! His programs are so in depth and completely filled with content that you see instantly how smart your investment was. I was blown away by his Product Launch Managers course. Step by step and easy to swallow, yet the most content I have seen in a product.

    Definite purchase.
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  • Profile picture of the author RoyChan
    To be honest, you can't judge the price of these types of info products, especially if you can only find them in 1 unique place on this world, unless you think they are homogeneous products. Jeff has every right to sell PLF3.0 for 10k, 100k, or 1M, or he has the option of just simply giving it all away one day, when he feels like to. What's the matter with you to judge whether the product is too high or too low? Jeff as the product creator decides what price tag to put on. It's none of your matter at all, especially he did not ask you for opinion on the price, unlike John Delavera who asked for opinion on his last turbo farewell package.

    Ultimately, it's Jeff's pockets and the customer's own thinking in the buying process. If you are interested and can afford, then go ahead. Can you complain why a mercedz cost 10x more than a toyota, since they are just cars and they are there to do one thing - i.e. travelling. Boys, wake up, people who buy Mercedz have their own reasons. If you don't buy it, perhaps you like other brands better...

    Does that make mercedz less valuable or pricey?

    As someone who has heard PLF1 ~ PLF3 all along, I am not really impressed by the prelaunch content (including videos and mindmap). Though many say the product launch blueprint is a giveaway of the farm, I honestly don't quite agree. It's just all pre-launch teasers. I do agree I know Jeff a little better and understood how he derived the PLF and how he used to be a jobless dad.

    FYI, I see product launches not only online but offline, as I live in a city that "product launches" can be seen on the street, real time. People would set up booths and sell the next "new" invention under the sun. I have a very close friend who is actually involved in these "product launches", and he told me that even for "physical product launches" are very lucrative, as they are dirt cheap products to begin with. But I won't disclose the secrets here as they are somewhat underhanded. Perhaps, I should consider writing a report on physical PLF to entice people to buy via my PLF affiliate link, should I consider to promote PLF x.0 one day.

    For physical products that have a physical dollar value (at least the cost of being scrapped away), they would be still lumped together and jet up the perceived value of the package.

    As for digital products that has little "inventory" cost, it's very difficult to justify a price on the products, as some have already mentioned in this forum about the cost 2.4k whether it's too high or too low... as discussed early on.

    I am sure Jeff will pull another successful launch for the hype that's built up in the market right now.

    Good luck Jeff!
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  • Profile picture of the author Aristodemos
    I think it's going to be great. He gives away tons of good advice in his videos. The chirping crickets are a little annoying, but I guess you cant always predict what the wildlife is going to be doing when you film outside
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  • Profile picture of the author CurtisN
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  • Profile picture of the author CurtisN
    Trust me, I read every word. I actually agree with you on some points.

    Sent you a PM btw...let's not clutter the thread anymore. Let's leave it for actual reviews (i.e. thoughts from people who have bought the new PLF) and leave our commentary out of it.
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  • Profile picture of the author John Chen
    I like the main PLF 2.0 course. However, one of bonuses Jeff promised which is the webinar with Eben Pagan wasn't delivered. I asked support, and Jeff's assistant replied that she would ask the tech guys where they left the file in the members area. After that, she never got back to me.

    Another bonus - the front of the line software - doesn't work. The main php output of the software is blank. I don't know if that happens to anybody else, but that happens to me. I emailed the support address that Jeff gave. Never received an answer.

    With that said, I still like the PLF 2.0
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  • Profile picture of the author ShaneRQR
    I wonder if five six videos is going to be the new standard, now that Jeff Walker did it.

    Pretty good job of selling the old system as a new one, in that last video. Particularly the "unfair advantage" part was well played, in my opinion. Gotta remember this kind of stuff for re-launches.

    By the way: Is anyone else taking notes?
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  • Profile picture of the author oneplusone
    I upgraded to PLF 3.0 today, I have to say from what I've seen so far in the members area it is very impressive.

    Jeff has also put videos of loads of successful case studies in the members training area, showing successful clients using PLF in all sorts of niches/markets using his system.

    Rarely will you have so many delightful success stories from any marketing product.

    Big thumbs up from me, Jeff has delivered yet again.
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    • Profile picture of the author Ty Neal
      Originally Posted by oneplusone View Post

      I upgraded to PLF 3.0 today, I have to say from what I've seen so far in the members area it is very impressive.

      Jeff has also put videos of loads of successful case studies in the members training area, showing successful clients using PLF in all sorts of niches/markets using his system.

      Rarely will you have so many delightful success stories from any marketing product.

      Big thumbs up from me, Jeff has delivered yet again.
      So far I'm hearing a lot of good things from the product which is great looks like jeff has done it again
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  • Profile picture of the author jbsmith
    I have PLF 2 and now PLF 3 - have to say PLF 2 was a huge benefit to me in undersatanding the launch process. Based on the templates and lessons in PLF 2 I completely changed by autoresponder sequence and view on partners both of which have doubled my business this year so far.

    In the end, you can't argue with the results Jeff himself and others he has trained have gotten with their businesses.

    What is somewhat crazy is that it took someone so long to outline a launch process for online marketing - it has been happening offline for decades.

    Jeff
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    • Profile picture of the author TimG
      Originally Posted by jbsmith View Post

      I have PLF 2 and now PLF 3 - have to say PLF 2 was a huge benefit to me in undersatanding the launch process. Based on the templates and lessons in PLF 2 I completely changed by autoresponder sequence and view on partners both of which have doubled my business this year so far.

      In the end, you can't argue with the results Jeff himself and others he has trained have gotten with their businesses.

      What is somewhat crazy is that it took someone so long to outline a launch process for online marketing - it has been happening offline for decades.

      Jeff
      Jeff,
      Not sure if you can answer this but was there much of a difference from PLF 1 and PLF 2? I never saw anything from PLF 2 so no idea what it contains other then what was mentioned in this thread.

      With so many new mediums to launch products on/in I would expect that PLF 3 would offer some new training.

      Respectfully,
      Tim
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      • Profile picture of the author CurtisN
        Originally Posted by TimG View Post

        Jeff,
        Not sure if you can answer this but was there much of a difference from PLF 1 and PLF 2? I never saw anything from PLF 2 so no idea what it contains other then what was mentioned in this thread.

        With so many new mediums to launch products on/in I would expect that PLF 3 would offer some new training.

        Respectfully,
        Tim
        Hey Tim,

        I have PLF2.3 and bought PLF3.0 yesterday (never saw 1.0 though - that was before my time). As the modules and bonuses get released, I'd be happy to post my thoughts about them here.

        I'm having a tough time with how this new PLF could possibly be totally different from old versions (Jeff said this one would be new from the ground up), but I guess I'll be finding out soon.

        Curtis
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        • Profile picture of the author TimG
          Originally Posted by CurtisN View Post

          Hey Tim,

          I have PLF2.3 and bought PLF3.0 yesterday (never saw 1.0 though - that was before my time). As the modules and bonuses get released, I'd be happy to post my thoughts about them here.

          I'm having a tough time with how this new PLF could possibly be totally different from old versions (Jeff said this one would be new from the ground up), but I guess I'll be finding out soon.

          Curtis
          Curtis,
          Thank you for responding. I've no doubt Jeff has once again created a fantastic product. I'm just wondering how much would be new to folks that have some of his older material and have been online for several years.

          Respectfully,
          Tim
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          • Profile picture of the author nofearman
            I am sure this has value. But, with 1 or 2 $1995 product launches every month, it doesn't take long to get lost in all the hype. Last month I liked Eben Pagan's package but all these launches at $1995 a whack makes my head spin!!
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            • Profile picture of the author Sean Fry
              Originally Posted by nofearman View Post

              I am sure this has value. But, with 1 or 2 $1995 product launches every month, it doesn't take long to get lost in all the hype. Last month I liked Eben Pagan's package but all these launches at $1995 a whack makes my head spin!!
              Exactly. It's really starting to piss me off. I wish these gurus would stop being so greedy and make something that beginners can afford. This 2K **** is getting ridiculous.
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              • Profile picture of the author Ken Strong
                Originally Posted by snowtiger View Post

                Exactly. It's really starting to piss me off. I wish these gurus would stop being so greedy and make something that beginners can afford. This 2K **** is getting ridiculous.
                Come on dude, you don't have to spend $2k on any product to do online marketing. There's more than enough free information on this forum to get you going. Nobody should be using the relatively high price of PLF as an excuse for not moving forward on their own.
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                • Profile picture of the author Sean Fry
                  Originally Posted by KenStrong View Post

                  Come on dude, you don't have to spend $2k on any product to do online marketing. There's more than enough free information on this forum to get you going. Nobody should be using the relatively high price of PLF as an excuse for not moving forward on their own.
                  Oh I know. Believe me, I've been putting in a ridiculous amount of time into creating a product and studying tons of stuff on marketing for the past year. I was just venting a little bit.
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                  • Profile picture of the author Greg guitar
                    Originally Posted by snowtiger View Post

                    Oh I know. Believe me, I've been putting in a ridiculous amount of time into creating a product and studying tons of stuff on marketing for the past year. I was just venting a little bit.
                    Fair enough, and your venting won't harm the gurus or the rest of us. People that think it's worth it won't turn it down because you think the price indicates greed. However, I would like to point out that the sentiment you expressed is likely to harm you financially.

                    When you express anger at the "greed" of someone charging a high price for their wildly popular product, you're setting yourself up for a moral dilemma if you ever achieve the level where the market values you as highly as it does Jeff Walker. Or more likely, setting yourself up to never get there, because if you don't think you're worth it, the market will certainly concur.

                    I think some interesting studies have been done on people's attitudes about money. Those that equate wealth with greed manage to blow their money quickly if they do get a lot of it-but more often, they subconsciously sabatoge their own efforts to acquire it.

                    They tend not to wholeheartedly pursue opportunities that would bring them wealth in the first place, and to undervalue themselves in relation to what others with similar offerings charge. Worse yet, some of the self destructive lifestyle choices of rich people can be traced to negative attitudes they hold about money. Moral conflicts can kill.

                    Now, I don't deny that many wealthy people are greedy; for example those that buy government influence to weaken regulations designed to protect the public from their harmful but profitable activities-like dumping toxic waste into the ocean, but here we're talking about someone that is merely charging people $2000 to learn to make many times that, so we needn't link the two. (For that matter, many poor people are greedy, and would kill for $1,000,000 if they got the chance).

                    All I'm trying to point out is that getting mad at the people who command the highest prices in their field for an honest product or service is counter to your interests. It puts you in the uncomfortable position of having to choose between making your own stuff so cheap almost everyone can afford it, or charging what the market thinks you're worth, and feeling guilty about everyone that can't afford you.
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                • Profile picture of the author Matt Morgan
                  Originally Posted by KenStrong View Post

                  Come on dude, you don't have to spend $2k on any product to do online marketing. There's more than enough free information on this forum to get you going. Nobody should be using the relatively high price of PLF as an excuse for not moving forward on their own.
                  Thats true. Nobody is forcing you to buy any course, and you can search the forum for tips to 'get you started' on this stuff.

                  Any problems? you can always to what people do here, and that is 'ask a question'. Im sure you will find your answer.

                  Although I must point out that you will not get the indepth knowledge on a product launch on a question such as 'can you show tell me every tip, strategy and tactic in the PLF 3 course in a post' - as for that You will have to purchase the course.
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              • Profile picture of the author John Atkins
                Originally Posted by snowtiger View Post

                Exactly. It's really starting to piss me off. I wish these gurus would stop being so greedy and make something that beginners can afford. This 2K **** is getting ridiculous.
                Well if you can't afford that you can always search for related
                stuff on this forum. There are some pretty good threads
                on product launches.
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          • Profile picture of the author CurtisN
            Originally Posted by TimG View Post

            Curtis,
            Thank you for responding. I've no doubt Jeff has once again created a fantastic product. I'm just wondering how much would be new to folks that have some of his older material and have been online for several years.

            Respectfully,
            Tim
            Yeah, I'm wondering the same thing as well.

            Of course, if you've already successfully launched many products before using what you've learned from earlier versions of PLF, there's technically no need for PLF3.0.

            That said, I'm sure there will be at least some brand new stuff that will be included. Besides, it wouldn't hurt to have 3.0, right?
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            • Profile picture of the author Jeff Walker
              Originally Posted by CurtisN View Post

              That said, I'm sure there will be at least some brand new stuff that will be included. Besides, it wouldn't hurt to have 3.0, right?

              Since PLF is now off the market, I think it should be OK if I answer this without fear of being seen as self-promoting...

              PLF 3 was completely 100% new product. It was created from scratch... nothing from PLF 2 was re-used.

              Of course, I would be an idiot to try and invent a new formula, since the original formula is still completely crushing it (and since PLF Owners have done hundreds of millions of dollars in sales)... so the underlying strategy is still basically the same.

              The big change is in the tactics - how we actually do the launch. Many of the tactics are new in 3.0. The market doesn't stand still - launches are changing all the time, and I keep honing my craft and getting better. It's amazing that there's still so much to learn... I've done dozens of launches, and I still learn more stuff in every launch. My business becomes a laboratory.

              As far as the people who mentioned they didn't see anything new in the prelaunch videos - well, you can only fit so much into the prelaunch... and my target market is primarily the people who do NOT own PLF. That's who I need to build my prelaunch for.


              - Jeff
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  • Profile picture of the author wcmylife
    Well I'm one of Jeff's affiliates and at the end of the day, good old JW did close to $1.8 million in the first four hours. If you've followed Jeff throughout the year, you know that he generally double's that number by the time he closes shop.

    He's definitely tweaked and brought out different stuff in PLF 3.0 but the foundations for a Product Launch remains the same. The thing is - every day new people get inducted into the Internet Marketing Niche and that's one of the big reasons why you can launch different versions.

    Not promoting PLF 3.0 here or adding any PLF affiliate link - just telling it like it is.
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  • From what I've seen on the pre-launch videos, there's nothing that a previous PLF 2.0 owner wouldn't be familiar with already.
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    • Profile picture of the author magentawave
      Just wondering what your thoughts are about this stuff...

      1) Did you former PLF members also pay $2000.00 for 1.0 and/or 2.0? And what did Jeff charge former PLF members for 3.0?

      2) PLF 3.0's pre-launch launch went on for 3 weeks. That is a long time as compared to most launches. It would be great to hear from new PLF 3.0 owners if a longer pre-launch period is one of the new and more profitable things to do that is mentioned in PLF 3.0?

      3) I have Frank Kerns Mass Control 2.0 and wonder what the difference is between it and Jeff Walkers PLF?

      Thanks
      Steve
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      • Originally Posted by magentawave View Post

        Did you former PLF members also pay $2000.00 for 1.0 and/or 2.0? And what did Jeff charge former PLF members for 3.0?
        Yes, all PLF products were 2k. The upgrade from 2.0 to 3.0 was only $500, but I didn't go for it because I saw nothing on the prelaunch videos that were not covered on 2.0 already.
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      • Profile picture of the author imrat
        Originally Posted by magentawave View Post

        Just wondering what your thoughts are about this stuff...
        3) I have Frank Kerns Mass Control 2.0 and wonder what the difference is between it and Jeff Walkers PLF?
        I got PLF 2.1 and did not get 3.0 as I did not feel there would be enough new stuff.

        PLF offers more of a step by step process for product launches. MC2.0 was great but I found it less structured then PLF.
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  • I've you haven't had access to Jeff Walker's PLF teaching before, and if you're into creating your own product rather that going the affiliate way, PLF is certainly a valuable material to study. It's a 2k program though, so make sure you're fully committed to launch your own products if you're to fork out the money.
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  • Profile picture of the author drmfitz
    This is a great place to publicly thank Jeff W for all the hard work and tremendous value given. I remember the first person i worked closely with who "coached" me to my first 7 figures in two years from zero who told me the best way to thank him, was to create massive "success" and help others do the same. after having 8 figure success in my last business, i then adopted the same sentiment. thanks are one thing, results are another-in other words, talk is always cheap, checks don't lie. we are already rolling out a plan for a seed launch with echo launches in the wings as we speak. nothing to do with IM or money. i cannot wait to post the results for you Jeff to show how awesome this information is. like everything, 95% of people will do nothing, and those of us few 5% will kick butt and keep learning and refining until we own this process and yes, have helped tens of thousands and profited equitably. best wishes and prosperous regards to all who use this fantastic communication method and abandon "hope marketing". lastly, if this was free, no one would use it. if it was $147, you may go through all of it. what we put into things is a benchmark of what we can extract. the fact of tax write offs and profits made means this truly does not cost anything. you can tell those who really have been in business and those who "want to be". this is not meant to punish anyone, but to show you where you are at. life is not about not falling down, it is about getting back up when we do-let's us know we are alive. prosperous regards to all! Dr. Mike
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  • Profile picture of the author Jimspeed
    I can't really say what PLF 3.0 is - but I actually got started online with PLF as my first course back a few years ago.

    With his course, it really teaches you the exact step by step along with the fail points of product launching.

    Without his course, I wouldn't have had the success online that I have had. For that reason alone, I will tell you, if you are stuck online, have the money to spend, this course is a VERY GOOD one to start with.
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    • Profile picture of the author The 13th Warrior
      Originally Posted by BizBoost View Post


      But, let me go back and read the original post and see if maybe I was wrong and you were trying to assemble a cheering section rather than solicit opinions.
      Yes.

      This is the review section, not a pep rally.


      Originally Posted by Ken Strong View Post


      We're going to stick to actual reviews of this product by people who have actually bought it and used it.
      Originally Posted by Ken Strong View Post


      Let's stick to reviews of the product under discussion, everyone.

      Excellent.



      I have viewed only 10 minutes of Jeff Walker video squeeze page of this product.

      I think the video is 40+ minutes long, I am not sure.

      I could only take 10 minutes because it was a verbal "pat on the back speech" with no details or specifics ..., in other words, did not specifically sell what the product actually does , point by point vs what others are either doing wrong , not correctly doing right or not maximizing.

      Too salesy and not enough specifics of what one will be getting or doing differently than what others are doing.

      I could only take 10 minutes of it before I ejected.

      Whether it is good or not, priced at $5,000 or $5.00, took tooooo long to get to the point.

      My personal experience is if it takes that long to get to the point of what one is actually buying and its SPECIFIC benefits and it's superior execution of methods vs the usual way, good or not, it usually will not work for me or is not usable for me.

      The 13th Warrior
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    • Profile picture of the author coachroland
      Originally Posted by Jimspeed View Post

      I can't really say what PLF 3.0 is - but I actually got started online with PLF as my first course back a few years ago.

      With his course, it really teaches you the exact step by step along with the fail points of product launching.

      Without his course, I wouldn't have had the success online that I have had. For that reason alone, I will tell you, if you are stuck online, have the money to spend, this course is a VERY GOOD one to start with.
      I'd like to echo that what Jimspeed said ...

      The last version was released in November 2011 - Product Launch Formula 3.2. aka The Evergreen Formula. Jeff has added a lot of content esp. for starters, like "How to find your niche" or a complete course in itself "how to build your list" related to the product launch training of course.

      Also like the fact that Jeff and his team organized the product launch formula program much better over the years. I've started with PLF 2.0 back in 2007 and made every update (free) or upgrade (cost - every two years or so).

      Huge bonus is the free PLF Live Event. A few of my PLF Mastermind Members have attended the event and were very happy with it.

      In my opinion it's worth every penny. Had a successful seedlaunch (no list - no product) back in June again and positioned myself successfully as the go to guy for marketing webinars and webinar marketing management.

      It works every time. You need to take action and it's work obviously.
      This week Jeff is launching his newest version: Product Launch Formula Elite. He has not revealed yet what the update is all about. It's an update, because all the alumnis are getting it for free.

      I have a blog since the early days dedicated to the Product Launch Formula. Feel free to check it out: Blog | jeff walker product launch formula

      To your success!
      Roland
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  • Profile picture of the author seankaye
    You've nailed in one the problem of the video sales letter where you have no controls on the player.

    They have a "formula" they go through to sell to you but it often involves 10 minutes of telling you how awesome they are and how spectacular you are for listening to them. Many of us aren't interested in that. I don't want to see someone reading a long form sales letter.

    People who use that tactic often just say you weren't going to buy anyway.
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  • Profile picture of the author Rick Tew
    I started my day with my usual Tew Do list (my name is Tew). AND crossed that line Tim Ferriss warns us about in his book the 4-Hour Work - checking e-mail before you finish your BIG tasks for the day. In my defense, I needed get INTO my e-mail to get a file (from a student) and I stumbled on Brendon Burchards e-mail - and PASSION took over. His e-mail was a link to a video clip about his personal video studio and how he set it up and what equipment he used. Since I am setting up a new office here in Holland, I thought it would be nice to see if there was anything I could use for my own ideas.

    So... Impulse led me to watch his video. I enjoy most of Brendon's basics and the video was good for any beginner, but common sense for any videographer and it would be something you would have discovered a soon as you decided to set up a video studio. However, as soon as I finished the video I could hear a voice in the back of my head saying YOU DON'T need all that expensive equipment. Yes, it might be cheap compared to a real video studio. I traded in an expensive LARGE camera for a smaller yet VERY high quality image that costs pennies in comparison (I needed something I could take rock climbing or small enough for martial art classes). My head said a better strategy is to JUST DO IT and you will figure it. Still, it's good information for those that want to invest in something similar.

    It turns out that Brendon's video was actually a PLUG or advertisement for Jeff Walkers new 3.0 Product Launch Formula. He offered some free bonus items if you bought Jeff's program. Trusting Brendon, (though I have only read his books and followed him online), I decided to see what it was.

    I clicked the link, watched the video then clicked the Buy button to see the price. It was $2,000 if I paid now. Hmmmmmm.......... I have $2,000 and I thought about buying it JUST to learn a bit more. But, that voice in my head went back to the video production studio where Brendon showed a few lights, a camera and a backdrop and I thought, you could do the same for less - but a PRO would argue. However, I have tested this by showing videos to NORMAL people and they just don't see any difference between a $10,000 studio set up over a $2,000 one. My point is that I questioned whether I needed to invest $2,000 to learn and being a speaker and martial arts Instructor who believes that you can shorten learning curve having someone teach you their secrets, my answer was a YES and NO.

    I decided to hit Google and see what I could find. As usual these days in search engines, I found a lot of JUNK. To me, junk is when you have to search through your search results to find what you are looking for because too many people these days are just posting and posting and posting. I realized it seemed like there were a LOT of AFFILIATES out there promoting Jeff's product. I came across the Warrior's forum and for some reason my view / memory of this forum is positive. I don't remember if I have posted here before, but I think I tried something a few years ago here looking for a marketer for my martial arts camps. Anyway... I went to the forum to see what I could read and found these posts.

    It seemed more like another Google search. As if there were a lot of affiliates and I'd have to sift through the posts to find relevant details. Yes, I know there are many posts from previous PLF users and Jeff himself made an appearance. But it wasn't until I read BizBoosts posts that the back of my head was saying, "yes." It's clear what he is saying and the buy now impulse and try to explain it logically later is true (in my head at least). I also agree with the fact that many programs are being boosted dramatically in price and just because you can compare them to another program with a higher price tag, does not mean it is worth that value. It also doesn't mean it isn't worth that value. From Jeff's perspective, he is just being a SMART business man and so TEW thumbs up for Jeff. I have NOTHING against his program or his approach. I am just inspired by BizBoost's post and feel that you too can be a SMART Entrepreneur and make an educated choice based on your situation and not on the impulse.

    We all know about sales copy by now. I hired people to write copy for $400 only to discover I could write something equally as good if I just invested the time to do it. It was a running joke with my students for a few weeks. If you would pay $15,000 for sales copy, you had better be Coca Cola.

    For many, all you have to do is grab a copy template and replace the material. For others you could write your copy and send it to a pro to simply adjust it for you. I have some sites that use a formula like this and others that don't. I am not sure if I am lazy or just uncomfortable with typical sales copy. I know that when I see a site that is obvious sales copy style that I will just leave. It's been overdone. And with all of these people now teaching everyone out there that they can make a lot of money even without a product or skill - you get a saturation of JUNK all over the Internet with everyone trying to quick-fix their finances.

    Dan Kennedy can sell out a weekend program for well over $5,000 per ticket. I can attend and network and in a year I might be able to say that the seminar was well worth the investment. I can also spread that $5,000 out into private lessons on the same material. Or perhaps I can buy all of Dan's books, tapes and other materials (my favorite is his non marketing audio program on psycho-cybernetics) for less than $500. There are many strategies and the one that is right for you is simply that - but research is important to discover this approach. You are better than impulse purchases. Invest in yourself.

    I believe that you can make a return on your $2,000 investment if you follow Jeff's program. I also believe you can learn the same material if you just get off your booty and start DOING IT yourself. I have been a part of the forums that have experts to look at your material, but I find that if you can create your own LOCAL mastermind of people you can meet with on a regular basis - you can educate yourself very quickly if you jump in.

    If I was to get 10 people together and pool in $200 each and we were to buy Jeff's program and as a TEAM, we were to put together 10 different launches that we each would profit from - that would be of far more value and for far less of an investment. When you have a team, each person helps take up a little of the weight and you have a win-win-win scenario (unless everyone is super lazy). You will either learn a lot in the end (maybe that alone is worth $200) or you will make your $200 back and learn a lot in the process OR you will learn a lot, make a lot of money AND have a team of people you can work with in the future or take your knowledge and go it on your own.

    I am not an affiliate of any program. I am not launching or pre-launching any idea. I am just sharing what INSPIRES me. I like to work on new ideas and I like the idea of working with a TEAM. I live in Holland, California and Thailand at various times in the year and I'd like to be a part of a team that has the same views, but also can bring value to the table. Just wanting MONEY on the Internet is not adding value. I have my own business that I invest my time in and I have come across various strategies by accident or through my own process.

    I really wanted to write this as a thank you to BizBoost and his posts as they were what I felt to be an EDUCATED reply as opposed to a feeling of either an affiliate post or a booster for another Internet program teaching people (even with no skills) how to make money.

    I hope this wasn't another post adding to the junk pile and that someone gained value from my quickly jumbled letters.

    IDEA:

    Get a team together with people that can add value. A team that can not add value is just too many chef's in the kitchen. If you have manager qualities then you can probably lead a group of people with a passion for something new. Simply choose to meet ONCE a week in an Brainstorming Room that allows the time to be well spent. Agree on investments that everyone is comfortable with but adds up to a number that allows you to take action. Maybe $100 in the beginning and once you get rolling, each person can invest $1,000. Then, just make it happen.

    YES, you will have headaches and challenges and business errors or maybe you will have doubts and disagreements or perhaps everyone ends up suing each other over a multi-million dollar start-up. I'd say that it's all worth it regardless of your reasons NOT to do it. Who wouldn't have wanted to be a part of the facebook headache?
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    Tew Be Me
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  • Profile picture of the author Jason H
    Apparently it's all about launches these days. Everybody's trying to sell something following the same format of 3 videos and 1 sales video, that it's become saturated.

    Honestly, I'm not a fan of watching long-winded videos, I like to get to the point.

    Now in days, I don't even waste my time 3 seconds with a video, I just exit out because it's all the same. I know they'll doing and copying the same formula of trying to sell me something. Eventually the old will become new again when everybody keeps doing the same thing.

    But overall, I will have to say Jeff's stuffs are good.
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