I'm holding out until Product Launch Formula 10.0 ...that'll prob be the best of the bunch!

~Dexx

PS - But seriously, I'm pretty sure JW's stuff has been proven to walk the walk (no pun intended)

Honestly, I'm not impressed with the videos (sorry Jeff), but it doesn't matter that much because I made the decision a couple months ago that I'd buy it as soon as it was available

Hooray for the parachute!

Jeff Walker's products always kick ass

Its all good, One June 8th Jeff Pulled down the existing content in the membership site, I have been a member since 1.0, I would say that it should be worth the investment, BUT all the "guru's" have got somewhat lazy over the last few years and I would be really surprised if its all that different than2.0,2.1,2.2 and 2.3 . I mean of course things can be made to look more modern, etc, but the concept has be pretty well on point with his past stuff, as you cant change it all that much. The one thing I can see being really hammered on is using video in more content than before.

Anyways, Jeffs stuff will always be worth the money, but its pretty well common sense aswell.

I have to say that I'm someone who has seen so many launches now and I've almost become completely numb to them as a customer. I look at them as a marketer and judge them based on copy, content, design, layout, message, all that stuff.

But Jeff's second video, the Disasters video really reminded me of the excitement I first had WAY BACK in 2007 when I was first getting into this industry. I can honestly say I haven't seen a video like that one in a long time.

It's not about effects or multiple camera angles, it's all about the power of story. And I don't want to give it away, but when you see the video I really believe it helps ANYONE realize they can have success in this business.

It's not about luck, it's about having a plan and never giving up. That's how I started and found the success that I have. And if you haven't seen Jeff's videos yet, get on it!

Mike

PS - In full disclosure I am promoting PLF and plan to buy a yacht with all my affiliate earnings from this launch.

But that doesn't affect my feelings toward Product Launch Formula or what it has done for me and thousands of other people. I'd recommend it even if I wasn't JVing it.

I was in 2.0 and it was and is terrific and worth every penny of my $2K.

I will not be upgrading to 3.0.

The fundamentals that he is applying in his courses you in it are timeless if you don't know them.

Once you know them, there is no reason to relearn them. The only thing to do to apply them until they become your own principles. I am at that stage so that is why I am not going to upgrade. Applying what I know is more important than changing out some of the PLF files running in my head.

They are marketing and psychology basics and things you will need to know at some point.

It is informative but not a cut and paste approach. You will need to add your creativity.

I say that because you might think that if you pay that much, you should be able to plug and play. That is not how it works with PLF. You will learn valuable information, but you will need to think for yourself and apply it.

One of the most valuable assets (which I don't know if he is doing this time) is the community that was built between some mastermind mates and myself. We have all grown pretty close and keep each other apprised of our activity. We no longer meet around the principles of PLF. We have just become good friends. One of us is actually working with JW on a project now.

I mention that because when I was putting up my first Amember membership site, my mastermind mate gave me a plugin he made that made a HUGE difference in my success. We would not have met outside of PLF. So that unintended consequence was a good thing. (So Jeff, if you are reading, you need to keep doing the masterminds....they work).

CT

Charles,

I partially agree with you. There's the information that you get and then just have to apply. The kind of info that needs massive action and has a learning curve.

But there's also a part of ever-changing and -evolving information. New tips and tricks that weren't available a year ago. So I find updated courses very valuable. Just one tip can earn the entire fee back.

Especially with product launches, the game has changed a lot since they were first introduced. So I'll definitely get this course once it's released!

-Dave

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I'm sure Jeff Walker did a good job on this verstion that's why i'm waiting for this good version 3.0 to be released.

Jeff just release another video about how apple launches the iphone have you guys check it out yet?? It a sweet video

Product Launch Formula 1 & 2 are the best courses Ive ever bought on IM, hands down. in my opinion, of course

I have PL 2.0. It's a very good product but a bit too theoretical.

The theory behind the whole Product Launch phenomenon is easy to understand and yes it does make sense. Implementing the entire process together is what's actually tricky: keeping the momentum up through the launch, how to switch the focus of your pre-launch phase smoothly from content sharing to product introduction, etc. That's where it gets difficult!

I'd much rather like to see actual product launches than more content related to product launches. We all know how they work, but not quite how to implement it properly.

Probably the best way to learn how to properly do a launch is to simply do one (wouldn't hurt to have PLF at your side). As Jeff said in his video, he made a whopping 5 sales from his first launch, totaling a bit over $1000.

By continuing to do launches and learning from each of them, he turned that 4 in 1 into 6 in 7 ...and on pace to do another 7 in 1.

I think the 3rd video about iPhone 4 launch was great, Apple really did a great job in my personal point of view, and I'm not a PLF member at all, however from Jeff's videos, it looks like something good inside PLF3.0, and the story in the 2nd video was really inspiring to someone who is eager to make some money in IM world...

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Jeff walker just gave out his blueprint, If you guys have not seen the other video go check it out. He giving away some awesome content

Yeah I agree totally. The content for this launch is REALLY REALLY good. And I say that as someone that has been involved in dozens of launches now over the last few years.

And to say that Jeff is an awesome cool guy is an understatement. He even took the time to comment on my blog and say thanks for what I wrote in the midst of his launch. He truly is top notch.

I just watched video #4: The Product Launch Blueprint.

Good blueprint for those who haven't been previously exposed to the whole PLF phenomenon before.

Ok, if I'm correct, it costs something like $2400? So, as far as I'm concerned, it's not how "hot" it is, it's is it worth the money. My answer is no. Unless you're a download/program junkie, then sure, remortgage your house, or raid the kitty you'd set aside to take the kids to Disney this year, and suffer the usual consequences.

That's my honest, original way of putting it.

Guys like Jeff run off the model that you can take a product that many would sell for $47 to $147, beef it up with a forum, or a mastermind group, or a webinar series, plus unlimited email correspondence, etc, whatever, toss in the kitchen sink, too, and then charge a premium, say SIX monthly payments of $397 each.

Standard guarantee, etc...

So, if you get 30 people to stick, for a total of $72,000 then you're a lot better off than if you tried selling a $47 product to 1200 to $147 product for the same result (as it would take 1200 @ $47, or 480 @ $147 to stick to achieve same results).

It's like taking a car that sells for $5000k, adding tailfins, a great stereo system, a gps, 3 mos of XM satellite radio, extended warranty, great tires and a couple months free premium gas and charging $120k - you only need 1 person who thinks spending much more equals much more value and has the cash to blow in order to make each sale equate to 1 year vacation rather than a 1 month vacation.

Based on that, (plus I have seen the course), I'd have to say that you'd be a lot better served checking out something similar by Liz Tomey. She's got similar straightforward video series and in some of her hands-on classes, she virtually takes people by the hand.

But if anyone has $2400 to blow on a moderately souped up $147 course, by all means, let's talk.

even if the product may not be worth $2k (I dunno, I didn't really look at this launch) I would consider joining/buying just for the fact that I would be on that forum/mastermind group.

Why?

Because it's beneficial to your business to be around people that think somewhat like you and that have made a commitment to get their business to a new level.

It's one of the basic principles of great success, and I have seen it in action on my own skin...the people around you/the people that you work with affect the way that you think...either in a small way or a big way, but in time they will.

And It's not just about this launch, in general...it always peeks my interest if something like this is offered because I know that the long term benefits may be amazing, way past what the product offered you.

EDIT: this is not intended to bash your post BizBoost, just offering my own perspective.

Yeah,

I've already watch it, and it makes me motivated, I think his product is worth buying for. What a great videos!

Hey BizBoost,

Just wondering where I can find a $147 (give or take) course that offers anywhere near the amount of information that PLF 3.0 will offer (or 2 or 1, for that matter). I'm really asking...I've never seen any such product before.

Not to mention access to Jeff, masterminds, and bonuses.

Oh, and about your comment about PLF being overpriced...what's your opinion on sales copy? Do you think guys who charge $15K on copy are overpriced as well? After all, there are great copywriters who charge far less.

Curtis

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Wow.

Jeff did an awesome job with the pre-launch, so far. Can't be easy to get that many people defending a product they (for the most part) haven't seen yet. Gotta go back and study those videos once more.

I'm not judging anyone, by the way. Just really interesting to see this.

If anything, I'd be on the "it's worth it" side (even though I'm not going to buy, for various reasons).
I bet that anyone who applies the principles withing the course will get their 2000 bucks back in no time.

Of course, many probably won't apply anything...

Jess teaches how to over deliver on product for the price. And he does! His programs are so in depth and completely filled with content that you see instantly how smart your investment was. I was blown away by his Product Launch Managers course. Step by step and easy to swallow, yet the most content I have seen in a product.

Definite purchase.

To be honest, you can't judge the price of these types of info products, especially if you can only find them in 1 unique place on this world, unless you think they are homogeneous products. Jeff has every right to sell PLF3.0 for 10k, 100k, or 1M, or he has the option of just simply giving it all away one day, when he feels like to. What's the matter with you to judge whether the product is too high or too low? Jeff as the product creator decides what price tag to put on. It's none of your matter at all, especially he did not ask you for opinion on the price, unlike John Delavera who asked for opinion on his last turbo farewell package.

Ultimately, it's Jeff's pockets and the customer's own thinking in the buying process. If you are interested and can afford, then go ahead. Can you complain why a mercedz cost 10x more than a toyota, since they are just cars and they are there to do one thing - i.e. travelling. Boys, wake up, people who buy Mercedz have their own reasons. If you don't buy it, perhaps you like other brands better...

Does that make mercedz less valuable or pricey?

As someone who has heard PLF1 ~ PLF3 all along, I am not really impressed by the prelaunch content (including videos and mindmap). Though many say the product launch blueprint is a giveaway of the farm, I honestly don't quite agree. It's just all pre-launch teasers. I do agree I know Jeff a little better and understood how he derived the PLF and how he used to be a jobless dad.

FYI, I see product launches not only online but offline, as I live in a city that "product launches" can be seen on the street, real time. People would set up booths and sell the next "new" invention under the sun. I have a very close friend who is actually involved in these "product launches", and he told me that even for "physical product launches" are very lucrative, as they are dirt cheap products to begin with. But I won't disclose the secrets here as they are somewhat underhanded. Perhaps, I should consider writing a report on physical PLF to entice people to buy via my PLF affiliate link, should I consider to promote PLF x.0 one day.

For physical products that have a physical dollar value (at least the cost of being scrapped away), they would be still lumped together and jet up the perceived value of the package.

As for digital products that has little "inventory" cost, it's very difficult to justify a price on the products, as some have already mentioned in this forum about the cost 2.4k whether it's too high or too low... as discussed early on.

I am sure Jeff will pull another successful launch for the hype that's built up in the market right now.

Good luck Jeff!

I think it's going to be great. He gives away tons of good advice in his videos. The chirping crickets are a little annoying, but I guess you cant always predict what the wildlife is going to be doing when you film outside

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Trust me, I read every word. I actually agree with you on some points.

Sent you a PM btw...let's not clutter the thread anymore. Let's leave it for actual reviews (i.e. thoughts from people who have bought the new PLF) and leave our commentary out of it.

I like the main PLF 2.0 course. However, one of bonuses Jeff promised which is the webinar with Eben Pagan wasn't delivered. I asked support, and Jeff's assistant replied that she would ask the tech guys where they left the file in the members area. After that, she never got back to me.

Another bonus - the front of the line software - doesn't work. The main php output of the software is blank. I don't know if that happens to anybody else, but that happens to me. I emailed the support address that Jeff gave. Never received an answer.

With that said, I still like the PLF 2.0

I wonder if five six videos is going to be the new standard, now that Jeff Walker did it.

Pretty good job of selling the old system as a new one, in that last video. Particularly the "unfair advantage" part was well played, in my opinion. Gotta remember this kind of stuff for re-launches.

By the way: Is anyone else taking notes?

I upgraded to PLF 3.0 today, I have to say from what I've seen so far in the members area it is very impressive.

Jeff has also put videos of loads of successful case studies in the members training area, showing successful clients using PLF in all sorts of niches/markets using his system.

Rarely will you have so many delightful success stories from any marketing product.

Big thumbs up from me, Jeff has delivered yet again.

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I have PLF 2 and now PLF 3 - have to say PLF 2 was a huge benefit to me in undersatanding the launch process. Based on the templates and lessons in PLF 2 I completely changed by autoresponder sequence and view on partners both of which have doubled my business this year so far.

In the end, you can't argue with the results Jeff himself and others he has trained have gotten with their businesses.

What is somewhat crazy is that it took someone so long to outline a launch process for online marketing - it has been happening offline for decades.

Jeff

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Well I'm one of Jeff's affiliates and at the end of the day, good old JW did close to $1.8 million in the first four hours. If you've followed Jeff throughout the year, you know that he generally double's that number by the time he closes shop.

He's definitely tweaked and brought out different stuff in PLF 3.0 but the foundations for a Product Launch remains the same. The thing is - every day new people get inducted into the Internet Marketing Niche and that's one of the big reasons why you can launch different versions.

Not promoting PLF 3.0 here or adding any PLF affiliate link - just telling it like it is.

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From what I've seen on the pre-launch videos, there's nothing that a previous PLF 2.0 owner wouldn't be familiar with already.

I've you haven't had access to Jeff Walker's PLF teaching before, and if you're into creating your own product rather that going the affiliate way, PLF is certainly a valuable material to study. It's a 2k program though, so make sure you're fully committed to launch your own products if you're to fork out the money.

This is a great place to publicly thank Jeff W for all the hard work and tremendous value given. I remember the first person i worked closely with who "coached" me to my first 7 figures in two years from zero who told me the best way to thank him, was to create massive "success" and help others do the same. after having 8 figure success in my last business, i then adopted the same sentiment. thanks are one thing, results are another-in other words, talk is always cheap, checks don't lie. we are already rolling out a plan for a seed launch with echo launches in the wings as we speak. nothing to do with IM or money. i cannot wait to post the results for you Jeff to show how awesome this information is. like everything, 95% of people will do nothing, and those of us few 5% will kick butt and keep learning and refining until we own this process and yes, have helped tens of thousands and profited equitably. best wishes and prosperous regards to all who use this fantastic communication method and abandon "hope marketing". lastly, if this was free, no one would use it. if it was $147, you may go through all of it. what we put into things is a benchmark of what we can extract. the fact of tax write offs and profits made means this truly does not cost anything. you can tell those who really have been in business and those who "want to be". this is not meant to punish anyone, but to show you where you are at. life is not about not falling down, it is about getting back up when we do-let's us know we are alive. prosperous regards to all! Dr. Mike

I can't really say what PLF 3.0 is - but I actually got started online with PLF as my first course back a few years ago.

With his course, it really teaches you the exact step by step along with the fail points of product launching.

Without his course, I wouldn't have had the success online that I have had. For that reason alone, I will tell you, if you are stuck online, have the money to spend, this course is a VERY GOOD one to start with.

You've nailed in one the problem of the video sales letter where you have no controls on the player.

They have a "formula" they go through to sell to you but it often involves 10 minutes of telling you how awesome they are and how spectacular you are for listening to them. Many of us aren't interested in that. I don't want to see someone reading a long form sales letter.

People who use that tactic often just say you weren't going to buy anyway.

I started my day with my usual Tew Do list (my name is Tew). AND crossed that line Tim Ferriss warns us about in his book the 4-Hour Work - checking e-mail before you finish your BIG tasks for the day. In my defense, I needed get INTO my e-mail to get a file (from a student) and I stumbled on Brendon Burchards e-mail - and PASSION took over. His e-mail was a link to a video clip about his personal video studio and how he set it up and what equipment he used. Since I am setting up a new office here in Holland, I thought it would be nice to see if there was anything I could use for my own ideas.

So... Impulse led me to watch his video. I enjoy most of Brendon's basics and the video was good for any beginner, but common sense for any videographer and it would be something you would have discovered a soon as you decided to set up a video studio. However, as soon as I finished the video I could hear a voice in the back of my head saying YOU DON'T need all that expensive equipment. Yes, it might be cheap compared to a real video studio. I traded in an expensive LARGE camera for a smaller yet VERY high quality image that costs pennies in comparison (I needed something I could take rock climbing or small enough for martial art classes). My head said a better strategy is to JUST DO IT and you will figure it. Still, it's good information for those that want to invest in something similar.

It turns out that Brendon's video was actually a PLUG or advertisement for Jeff Walkers new 3.0 Product Launch Formula. He offered some free bonus items if you bought Jeff's program. Trusting Brendon, (though I have only read his books and followed him online), I decided to see what it was.

I clicked the link, watched the video then clicked the Buy button to see the price. It was $2,000 if I paid now. Hmmmmmm.......... I have $2,000 and I thought about buying it JUST to learn a bit more. But, that voice in my head went back to the video production studio where Brendon showed a few lights, a camera and a backdrop and I thought, you could do the same for less - but a PRO would argue. However, I have tested this by showing videos to NORMAL people and they just don't see any difference between a $10,000 studio set up over a $2,000 one. My point is that I questioned whether I needed to invest $2,000 to learn and being a speaker and martial arts Instructor who believes that you can shorten learning curve having someone teach you their secrets, my answer was a YES and NO.

I decided to hit Google and see what I could find. As usual these days in search engines, I found a lot of JUNK. To me, junk is when you have to search through your search results to find what you are looking for because too many people these days are just posting and posting and posting. I realized it seemed like there were a LOT of AFFILIATES out there promoting Jeff's product. I came across the Warrior's forum and for some reason my view / memory of this forum is positive. I don't remember if I have posted here before, but I think I tried something a few years ago here looking for a marketer for my martial arts camps. Anyway... I went to the forum to see what I could read and found these posts.

It seemed more like another Google search. As if there were a lot of affiliates and I'd have to sift through the posts to find relevant details. Yes, I know there are many posts from previous PLF users and Jeff himself made an appearance. But it wasn't until I read BizBoosts posts that the back of my head was saying, "yes." It's clear what he is saying and the buy now impulse and try to explain it logically later is true (in my head at least). I also agree with the fact that many programs are being boosted dramatically in price and just because you can compare them to another program with a higher price tag, does not mean it is worth that value. It also doesn't mean it isn't worth that value. From Jeff's perspective, he is just being a SMART business man and so TEW thumbs up for Jeff. I have NOTHING against his program or his approach. I am just inspired by BizBoost's post and feel that you too can be a SMART Entrepreneur and make an educated choice based on your situation and not on the impulse.

We all know about sales copy by now. I hired people to write copy for $400 only to discover I could write something equally as good if I just invested the time to do it. It was a running joke with my students for a few weeks. If you would pay $15,000 for sales copy, you had better be Coca Cola.

For many, all you have to do is grab a copy template and replace the material. For others you could write your copy and send it to a pro to simply adjust it for you. I have some sites that use a formula like this and others that don't. I am not sure if I am lazy or just uncomfortable with typical sales copy. I know that when I see a site that is obvious sales copy style that I will just leave. It's been overdone. And with all of these people now teaching everyone out there that they can make a lot of money even without a product or skill - you get a saturation of JUNK all over the Internet with everyone trying to quick-fix their finances.

Dan Kennedy can sell out a weekend program for well over $5,000 per ticket. I can attend and network and in a year I might be able to say that the seminar was well worth the investment. I can also spread that $5,000 out into private lessons on the same material. Or perhaps I can buy all of Dan's books, tapes and other materials (my favorite is his non marketing audio program on psycho-cybernetics) for less than $500. There are many strategies and the one that is right for you is simply that - but research is important to discover this approach. You are better than impulse purchases. Invest in yourself.

I believe that you can make a return on your $2,000 investment if you follow Jeff's program. I also believe you can learn the same material if you just get off your booty and start DOING IT yourself. I have been a part of the forums that have experts to look at your material, but I find that if you can create your own LOCAL mastermind of people you can meet with on a regular basis - you can educate yourself very quickly if you jump in.

If I was to get 10 people together and pool in $200 each and we were to buy Jeff's program and as a TEAM, we were to put together 10 different launches that we each would profit from - that would be of far more value and for far less of an investment. When you have a team, each person helps take up a little of the weight and you have a win-win-win scenario (unless everyone is super lazy). You will either learn a lot in the end (maybe that alone is worth $200) or you will make your $200 back and learn a lot in the process OR you will learn a lot, make a lot of money AND have a team of people you can work with in the future or take your knowledge and go it on your own.

I am not an affiliate of any program. I am not launching or pre-launching any idea. I am just sharing what INSPIRES me. I like to work on new ideas and I like the idea of working with a TEAM. I live in Holland, California and Thailand at various times in the year and I'd like to be a part of a team that has the same views, but also can bring value to the table. Just wanting MONEY on the Internet is not adding value. I have my own business that I invest my time in and I have come across various strategies by accident or through my own process.

I really wanted to write this as a thank you to BizBoost and his posts as they were what I felt to be an EDUCATED reply as opposed to a feeling of either an affiliate post or a booster for another Internet program teaching people (even with no skills) how to make money.

I hope this wasn't another post adding to the junk pile and that someone gained value from my quickly jumbled letters.

IDEA:

Get a team together with people that can add value. A team that can not add value is just too many chef's in the kitchen. If you have manager qualities then you can probably lead a group of people with a passion for something new. Simply choose to meet ONCE a week in an Brainstorming Room that allows the time to be well spent. Agree on investments that everyone is comfortable with but adds up to a number that allows you to take action. Maybe $100 in the beginning and once you get rolling, each person can invest $1,000. Then, just make it happen.

YES, you will have headaches and challenges and business errors or maybe you will have doubts and disagreements or perhaps everyone ends up suing each other over a multi-million dollar start-up. I'd say that it's all worth it regardless of your reasons NOT to do it. Who wouldn't have wanted to be a part of the facebook headache?

Apparently it's all about launches these days. Everybody's trying to sell something following the same format of 3 videos and 1 sales video, that it's become saturated.

Honestly, I'm not a fan of watching long-winded videos, I like to get to the point.

Now in days, I don't even waste my time 3 seconds with a video, I just exit out because it's all the same. I know they'll doing and copying the same formula of trying to sell me something. Eventually the old will become new again when everybody keeps doing the same thing.

But overall, I will have to say Jeff's stuffs are good.