At $249, it may seem a little expensive for people used to seeing e-reader prices below the $200 point. However, what many of you don't realize is that this is a Google Android color touchscreen tablet with the ability to browse the internet and run most Android apps created for smartphones, in addition to having e-reader functionality.
So this is both a e-reader AND tablet, and at $249 for a 7" color screen, this is an unprecedented price point for tablets. This is not just any color touch screen though, as it employs a special anti-glare IPS screen which affords up to 178 degree viewing angles and also allows easy viewing outdoors (try that on an iPad!)
My opinion is that the compelling features at this price point will elicit many purchases from first-time buyers of tablets and/or e-readers, and we as marketers should be alert to opportunities to publish our ebooks on the Barnes & Noble Nook platform. They don't currently have an accessible publishing platform for independent publishers like the Amazon Kindle has, but I bet it's only a matter of time before they do.