Keep in mind that these comments are backed by 5.5 years full time employment as a professional SEO/SEM consultant, so I actually have plenty of real world experience behind my opinion...
So, the short version of this product is that:
1) Russell says SEO is hard, really hard.
2) Russell says Links from .edu domains carry a LOT of authority & power in the eyes of Google
3) Russell says if you rent a .edu domain for $97/month from him & his JV partner and offer high ranking sites a link on that site back to them, in return for a link from their site to your money site, your rankings will skyrocket!
The theory is that .edu domains have so much value/power in Google's eyes that the top ranking sites you approach will be thrilled to provide a link exchange in return for getting one from your .edu domain. It's being promoted as a link bait tactic...
So, let's go thru these points step by step:
On so many levels this is not only a rip off targeting gullible buyers but it also won't work very well, if at all, for most website owners for various reasons.
In Russell's sales video, when he's banging on about how hard SEO is, with examples of what you have to do, he mentions h1 & h2 tags as being important, but never mentioned title tags at all.
The #1 most important onpage factor for SEO is the title tag. The headline tags have minimal value these days. That's been proven by some of the biggest & best SEO firms in the world today, backed by extensive live testing.
So, there's his first mistake in public - showing his limited knowledge (?) about SEO by emphasising something that's not important, and not mentioning something that is...
His next mistake was trying to convince people that links from .edu domains are highly valuable for SEO purposes because they're somehow much more highly trusted by Google!
What a lie!
Anyone can get a link on a blog hosted on a .edu domain, since most universities (for example) have free blogs for their students. Yet, I don't see SEO firms (white & black hat) rushing out to get these free links for their clients... I wonder why? ;-)
Authority for edu domains only comes about because 10's of thousands, possibly even millions, of sites link to them. AND, if the link isn't on a "legit" page on the site, forget it.
Google can easily differentiate between a link on a university student free blog and a link on the main real university site.
Russ shows an example of a variety of sites they set up on some Peruvian (.pe) domains (including University.edu.pe - go look at this site & tell me how legit it looks to you!). It doesn't even have a single link to it! Some authority site that one!
Once again, the trail of authority (links) tells the real story.
Lastly, Russell gave the example of using his own dotcomsecrets site as the example in this video, which is highly misleading, because it already has a large amount of authority.
Paul, his partner flogging this system, shows how he got good ol' Russ into the top 10 in Google for some highly competitive keyword phrases in Russ's market using this system. It only took a few weeks in the examples given.
Looks great right? Sign me up, I can't wait to be #1 for "make money online" and other such awesome keywords...
The truth is: His site already has nearly 200,000 links pointing to it from 760-odd domains, which means it has a lot of link authority in the eyes of Google.
When you're targeting new keywords, its so much easier to get top 10 rankings quickly if your site already has a massive number of links to it...
If you were a newbie with a new money site you wanted to promote this way, your site won't start with much, if any, authority (links), so it will be so much harder to beat the other folks you are targeting in the top 10.
If it looks like a duck, but walks & crows like a rooster, it aint a duck, people!
Last thing to consider (harsh reality check time)...
Do you SERIOUSLY expect that for $97/month you could rent a domain that will perform these miracles, when companies spend 5, 6 & even 7 figures per year on SEO & AdWords to rank top 10 for highly competitive keywords?
If this system really worked, these con artists wouldn't be flogging it to the avg punter for $97/month. They would be selling the domain &/or leads from a site on that domain to the top 10 listed competitors for MILLIONS of dollars per year!
20 seconds of critical thinking would show you that their actions don't equal their words.
So, my opinion is: save your money.
*IF* you want to try this yourself, go buy your very own .edu.pe domain from here:
Punto Pe - Dominios en el Perú
They cost approx $40/year. Set up your own site and follow Russell's plan and see how well it works. If you actually manage to make it work, congratulations, but don't hold your breath!
OK, that's all. Hope this helps save even 1 person's money from being wasted!