
eCommerce Cart Recommendation
Her site has been up since 2008. I noticed the Alexa on her site is nearly 1.3 million, which seems to be really bad when you consider the length her site has been around. Her PageRank is 2, which isn't terrible. I decided to run through Google to see where she ranks for these keywords:
- buy tanning lotion
- buy tanning lotion online
- buy indoor tanning lotion
- indoor tanning lotion
- tanning lotions
- cheap tanning lotion
- discount tanning lotion
- best tanning lotion
Other than that, she is using Zen Cart. Zen Cart is a great free shopping cart, but to me it looks and feels really unprofessional and maybe even untrustworthy to some customers? She doesn't have Google Analytics set up so I can't see her bounce rate, but that'd be interested to look at.
I really want to set her up with a cart that has add-ons that are relevant in 2011. A lot of the Zen Carts mods I see are things to change the scape of the design or to add checkout features, that's great, but that cart system needs some real power tools. I want to have her cart integrating with Twitter and/or Facebook so people know when new products are coming out, I'd like to have her a newsletter set up either internally or through AWeber, she just needs something that is more feature rich.
Zen Cart has been good for her because (other than the fact she's used to it), it's very easy to navigate. She isn't a professional designer or anything, but she manages to do her own logos and stuff so she doesn't need some $2000 design work being done, I think that overall she just needs a cart that can do me, that can integrate with social media platforms, etc. Any recommendations?
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