Offline Arbitrage

Hey Paul,

Have you ever done direct mail?

It's NOT as simple as Ryan implies.

And heck, I'd go crazy if I ever found someone to buy my leads at that price.

If that's true, that's a great find.

HOWEVER, there's a lot in Ryan's presentation that goes against my years in direct mail.

Buying names in direct mail is an art.

You don't just randomly order names.

Frankly - it sounded good but in the real world - I highly doubt this would work as described.

#fail

Harlan

I gotta agree with Dr. Harlan on this one. Great sales guys make things look easier than they are. Ryan is great. I bought Luke's original product and it's bad ass. So this version at $97 is worth it (I'll probably let my list know about it), but . . . hold no illusions.

Direct mail cost money, at least $2k to $3k to test 5K names (and some list bomb - so be prepared), and having testing DM in the opportunity space myself, be ready because leads are going to run you between $12 and $20 (or more).

With the arbitrage component - I.E. Renting your list through a broker. Most buyer list leads are worth about $3 each, and so as a component it may provide some financial cost offsetting, but don't forget . . .

It's buyer leads that are valuable and rentable, so the $12 lead I talked about wasn't the buyer lead, it was the lead to create the buyer. Even if you get those leads to convert at 10% you're looking at paying $120 to get a customer, which is then the list that becomes valuable for rental.

Add on top of that you need a buyer list of at least 1000 names per quarter to be rentable that means you've got cost of about $120K to build a rentable list worth about $3k per quarter.

So it seems sexy, but . . . overall not as sexy as it looks, unless you've got a product that's reasonably high cost (in the at least $500 to $2k range) and it converts. Now you've got something worth being excited about.

Just my opinion on DM postcard marketing in the opportunities space based from money spent and lessons learned.

I've found with a 7 step backend mailing and a price point of $500 you can about break even, less than that I've found it really tough to be profitable.

So take all that into consideration guys, and even with that I DO think the product is worth it.

Daegan

P.S. I'd love to hear anyone else who's tested DM for their info business's perspective here as well.

I just read Paul's review and this product IS Luke's previous Postcard Profits course. I purchased Postcard Profits so I know exactly what it includes.

Ryan's video really caught my interest because it looked like a slightly different take on the Postcard Profits system. So I wrote Ryan asking if the "Luke" in his video was the same "Luke Jaten" - now I know why he never answered me.

The Postcard Profits course DOES NOT include the list of content and features that Ryan's video claims. Glad I didn't spend my money.

Just to summarize the above:

So this is "Postcards Profits System" by Luke Jaten; repackaged by Ryan Deiss. And the projected costs of getting it set up are pretty high and there are some questions about the cost of obtaining a customer. Customers obtained from offline methods might not convert very well on the internet.

I'm certainly glad I read this!

Is anyone out there Happy with this system and Making Money?

I just bought it and had a quick skim through the contents and it looks great. Yes, I don't think the whole process would be as straight forward as the sales video makes out but there's some solid content here. Also, offering up the rolodex of contacts and sources etc is pretty cool. Clearly this is intended for people with a decent budget to test with and some general marketing experience. I'd say it's a good buy for $97.

Ok so as I see it this is Luke Jaten's Postcard Profits repackaged by Ryan, thats a given. But what I want to know is if what Ryan is claiming on his sales video even remotely on target with being able to resell the leads? Seems to me he makes a huge point of getting this across, so is there any reality to his claim?

Sorry everyone who is a Deiss fan, but I did some research on this Luke Jaten dude. Not too good when you are listed in a FTC cease and desist action. I don't have anything bad to say about Ryan Deiss, but he has to know the people he associates himself with are a reflection on him as well. This is how people end up on salty droid...

From http://www.ftc.gov/os/2006/12/USPISActions_list.pdf

A False Representation Order was issued against Lucas Jaten doing business as Proven
Concepts of Scottsdale, AZ on April 18, 2006. Jaten operated a work-at-home/multi-level
marketing scheme and represented to potential clients that - for 57 minutes of work – they
would be guaranteed $1,200 a week. Jaten, through existing Proven Concepts clients, mailed
postcard solicitations to potential clients. Interested individuals returned the postcard to the
person who sent the solicitation along with $129. That person kept $80 as their commission
and forwarded the remaining $49, along with the new client’s information, to Jaten. The new
client received the “

return the $129, not the additional $477 invested in the mailing.

While I also like Ryan's products, I tend to agree with Harlan on this one. And this isn't actually a Ryan Deiss product, but something he's marketing as a joint venture.

Rosalyn