Anyway, to cut to the chase - The SECRET is to offset your affiliate/cpa earnings against your adverstising costs. Basically its no different than any PPC campaign. They've basically got the front to say, 'Pay for you facebook ads to advertise a CPA offer - then any cash you make with your CPA will pay for the facebook ads' and they have the audacity to call this a FREE facebook ads system and base their whole product around it.
Stay away from this BLATENT con - Its a complete scam.
Oh and BTW, I didn't pay for it myself THANKFULLY. I accessed their members area with a little trick I know.
Hope I've saved you the cash if you was thinking about buying it.
BTW - I'll be deleting EVERY affiliate or JV that emails this product to me and you should do the same too!