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Yank Silver's Instant Sales Letters...retro, but still relevant?

by Nick Brighton
4 replies
Hey all,

I have heard many times about Yanik Silver's Instant Sales Letters templates and how good a product this was, but I was wondering if it is still up to date and relevant these days? I want a good template to work from and I don't expect it to just pop out a winning sales letter for nothing, but still, a head start would be nice.

Cheers!

P.S

I am also considering Robert Plank's Fast Food Copywriting, so any feedback on that would be good too. (I saw Fortin gave it a glowing review recently on his blog).

Cheers!

Nick
#instant #lettersretro #relevant #sales #silver #yank
  • Profile picture of the author Loren Woirhaye
    They are pretty good as a starting point. I bought the
    Yanik product a while ago. I haven't looked at them in a
    long time. if you are dong internet launch type stuff you
    might not find them so useful. For direct mail they are
    nicely done but fairly cliched - which you would expect
    from a generic "template" product.

    Lenny Eng's ebook is actually quite good and thorough. Even
    though it is 4 years old or more it still covers stuff you won't
    likely find elsewhere.

    I haven't read Robert Plank's ebook.

    If you haven't read Caples, Ogilvy and Hopkins you are missing
    out on fundamentals you'll only get bits and pieces of from
    reading IM products.
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    • Profile picture of the author Charles Harper
      Originally Posted by Loren Woirhaye View Post

      They are pretty good as a starting point. I bought the
      Yanik product a while ago. I haven't looked at them in a
      long time. if you are dong internet launch type stuff you
      might not find them so useful. For direct mail they are
      nicely done but fairly cliched - which you would expect
      from a generic "template" product.

      Lenny Eng's ebook is actually quite good and thorough. Even
      though it is 4 years old or more it still covers stuff you won't
      likely find elsewhere.

      I haven't read Robert Plank's ebook.

      If you haven't read Caples, Ogilvy and Hopkins you are missing
      out on fundamentals you'll only get bits and pieces of from
      reading IM products.
      I know Claude Hopkins has Scientific Advertising. What specifically of Caples and Ogilvy should be read?

      Charles
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  • Profile picture of the author eugenegoh
    Hi,

    What about Eben's Psychic Sales Letter? I am not too sure if it can do the job.

    Cheers!

    Eugene
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  • Profile picture of the author Loren Woirhaye
    Ogilvy: "Ogilvy on Advertising"
    Caples: "Tested Advertising Methods"
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