That said, I just sat through an hour and a half of the worst webinar I've ever come across with Don Bethune and Jon Shugart promoting Rockstar Power Suite.
It was a really misleading offer to get on the webinar - the title of the webinar was, "Billion Dollar Ad Secrets for Unlimited Traffic and Leads". Now let's face it, if you've been doing this for any length of time you know there are two things that really matter - Traffic and Conversions. With that said, I pay attention to most things that talk about innovative ways to pull traffic.
Well there was nothing in this webinar to back that up.
The first fifteen minutes was mind-numbing as they talked about conversion rates on image ads with the "average" being 0.1%. They just droned on, I literally fell asleep for about five minutes during this section.
Jon Shugart then got into what seemed like an interesting beginning and started talking about contrast, complementary colours and making ads that stand out. He then kept on showing some banner ads and didn't STOP!!! It went on for over half an hour!
I commented in the box, "This is the worst webinar ever, a half an hour of looking at ads." About ten minutes later, they realized obviously and read my comment out on the webinar and had a bit of an embarrassed laugh. Others must have commented as well so they moved into the pitch for Rockstar Power Suite.
Let's call that what it is - its a banner template modification tool. You basically get a bunch of templated banner ads from them (as "bonuses" it was later revealed during the pricing stack) and it let's you put your text and depending on the template, maybe add some images or buttons. Oh, and the image pack and handwriting scribbles were a bonus - never mind most of that stuff is cheaply available as PLR, it was a FREE $97 bonus.
The PPC Rockstar product looked like a keyword variation generator. Did far less than say the Google Keyword Tool where it no doubt pulled its results from. It then displayed them in the WORST windows grid with terrible right click functionality for sorting and filtering that simply didn't make sense in the demo provided. They had you filtering, selecting and all kinds of other stuff just to remove keywords you didn't want. Something like Market Samurai you tick a box next to the keywords you don't want and then hit the remove button and they vanish.
Never the less, we were informed that this was THE BEST PPC tool on the market anywhere. They showed how it "grouped" things into AdGroups and just how "powerful" this was, but I didn't understand it. In fact, it looked majorly flawed to me. From the demo, it appeared as though you could create AdGroups based on keywords, but it looked like keywords and short keyword phrases might end up in multiple AdGroups, thus you're competing with yourself. Then it was right back into banner ads.
They had Greg Davis who was an early user come online and tell us all how powerful the system was. I don't know Greg and I'm sure he does make a good living online (otherwise they'd be lying by calling him a Super Affiliate). He commented on my comment regarding the half hour of banner ads by saying that's all he does all day. Sure maybe, but he's doing that to make money and build campaigns, he's not sitting on a webinar looking at indiscriminate banner ads OVER AND OVER again.
Anyway, Greg spruiked the banner creator as awesome and a big time saver.
Ultimately we got to the $997 price tag. I couldn't believe it. I don't know Jon or Don, but on the surface, that product should not cost anything like that - $97, maybe. His early assertion that if you wanted to really split test your banner ads with sizes and combos, etc you'd need 224 versions and having that done on Fiverr.com would still cost you $1120 was ridiculous. Who on earth split tests 224 banners for a single campaign? And the assertion that it would cost $60k/yr to have a staff graphic designer do it is again absurd. I could go on eLance and pay $100/banner for 224 banners and still come out at $22,400 and I'm certain I could get someone in the US, Canada, Australia or wherever to do me a single banner at $100 and make various modifications 223 more times at $100 a pop.
Oh well, needless to say I didn't buy... Has anyone tried the product and care to elaborate?