For anyone who is not familiar local offline consulting, you are basically using your skills and expertise in online marketing and applying that to opportunities in your local market. You are able to help local businesses set up effective, search engine optimized websites for those businesses as well as provide consulting services for everything from SEO to Google Adwords Campaign Management to Keywords Tracking and optimization.
What Scott has done here is pretty remarkable. I picked up the product via an early bird discount link since I already own his Adsense/Affiliate Review Package (the well known ClickBump Engine)
Its basically an entire site, with three distinct looks, packaged as a standard WordPress plugin.
What I mean by that is that you install and activate the plugin and in the 10-20 seconds it takes to do that, your site goes from none to done. Its really hard to explain how brain dead simple he's made this process. If you haven't already seen the video, that's the best way to see what I mean. BizLocal Installation Video
So, once the plugin is activated and your site is built, you can then switch between 1 of the included 3 templates that Scott includes with the BizLocal package. I chose "Seattle" for the first site I launched - Matchcoverart.com
I'll be back to add more and answer any questions you have, but I have to say, this is without a doubt one of the best products I think I've seen come around in a long time. And I"ve purchased many an IM product!