Total Product Blueprint : Brendon Burchard

I didn't get the product but I did get a gazillion emails from gurus promoting it at ALL hours of the day! It was funny some of the tactics they were using to try and "win the contest."

To answer the question about Experts Academy and Total Product Blueprint - Experts Academy is really focused on teaching you how to position yourself as an "expert", which is loosely defined for the purposes of the course as someone with knowledge that other people are willing to pay you to share with them.

Brendon is an energetic guy with a pretty good sense of humour and he's a TOP NOTCH marketer. He is always positioning and selling. In fact he comes right out and says it. Marketing for an expert is "training" or "educating". So while he's teaching you, the very subtle undertones of it are that he's constantly making you believe you're getting great value. Its very effective.

With that said, Brendon is a great teacher. He effectively gets across a message better than almost anyone else in the industry. In terms of the top tier, $2000+ gurus, he's far and away the best communicator. He also respects his list - I get stuff from him, once or twice per month and I have no recollection of him ever mailing me more than once in a month to promote someone else's products unless it was a follow-up.

As someone else said, he does try and over-deliver. He is always announcing extra bonuses and freebies to his customers even after the cart closes. For example, with Total Product Blueprint, it was meant to be a six week, 12 module program - during the last day of the launch he did a live webcast and was inundated with questions about the technology he was using and questions of that ilk. So he added two full new modules at the front and back - one on technology around product creation and selling and the last module is about webcasting. That was after the cart closed and won't be re-opening this year.

He's a very ethical guy as well. His staff respond within 24 hours every time. I bought Experts Academy and was waiting for months for my bonus to come from another well known marketer. I sent his staff a few messages, they always responded promptly. Finally, one of them agreed that 3 months was too long to wait for a bonus and she said she'd contact this guru's office to get an answer. She sent me an update saying I'd have my bonus within 24hrs or she'd escalate it to Brendon to deal with directly. Overnight the email with the bonus came.

Someone else I know lost their job 40 days after sign-up and therefore two weeks before Christmas - they sent an email asking for a partial refund because of the circumstances and were given a full refund with an email encouraging them to use what they learned in the course to help make sure they were in control of their own financial future in the new year.

The "gurus" get bashed a fair bit on here, but this guy is a decent human being from what I can tell.

To answer the second part of the question, Total Product Blueprint is designed to teach you how to create your own products and then market them to earn an income. Each product is broken down into the creation process and then the optimum marketing strategies for that type of product.

The downside of his training is that he dismisses the technical hurdles that are sometimes involved with information marketing. I have a technical background, so when I hear him say, "that's easy" or "just get someone else to do that" it shows he doesn't know how to do it either. He often says that his courses are about strategy and tactics, not about technical details - which is a bit of cop out, but is also somewhat true. When I pay $2000 for a course, I don't want to waste my time learning how to install Wordpress or whatever. That said, I'm hoping his new intro module on technology for Total Product Blueprint does tell people HOW to outsource these tasks and what to look for so that all of the non-IM people who bought the product don't lose momentum.

Hope that helps.