Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got"

Hey Jason,

Grab a copy of "The E-Myth".

What you will find with Gerber (and Abraham) is that you'll immediately discover where so many of today's "marketing geniuses" got so much of their material.

: )

Brian

A few other reviews of his products (ones I have)...

-"How to get from where you are to where you want to be". Excellent, as another poster said. Maybe his best product because its so clear. Its a 6 week coaching program. He walks you through step by step....you start with strategic planning questions, then through his 3 ways to grow a business model, then you add layers on top of that. Then finally, your optimal business strategy that you've honed down. Pure gold.

-Mastermind Marketing (Aug 1994). He did a bunch of masterminds in the early to mid 90's. I think 10-20 in the US, UK, and Australia? This is his mainstay seminar. I think very overlooked in this internet/pdf age. Only $30 or something now. But alot of information not in his books (or his tony robbins interview which is excellent).

-UK Ex Factor. A little bit sophisticated. Didn't understand the ex factor concept. It was a mastermind seminar, then ex factors on top of it, then the 3rd day?? Too overwhelming if you're just getting started with his concepts.

-On one of his seminar tapes, he said he read marketing books from the 20's, 30's and 40's, because marketers back then only had the printed word. They knew human nature. I think its important in understanding what he does. He's rooted deep in human nature and how the mind works.

-Also, listen to his seminar tapes, and hear the audience members. On his protégé seminar (1990), he spends a few hours asking everyone why they're here, what they want to get out of it. They're all self consumed and it hit me....that's how you write a sales letter. That's what you're addressing...what people want.

-His life story is interesting, on the protégé tapes and in a video set, my life in marketing. Worth listening to if you're already a fan.

-Tony Robbins interview (powertalk). Excellent summary of his concepts.

-Strategy Setting Super Summit (from April 03). Kind of rare, I dont see it for sale often. Might be $300-500 when it shows up? But I think its worth it just for his case studies, cd's 7 and 8. He goes through 15 or 20 really good examples of strategy, and makeovers he's done. And other good examples later.

I had the pleasure of attending one of Jay's courses 'live' last year and his content was not at all what I expected. A real eye opener. He had us read "The Strategy of Preeminence" twice a day for a month. Look it up. In a nutshell it's all about really putting your client's needs before your own and becoming a truly trusted adviser - but that brief description doesn't do it full justice. Once his ethical viewpoint sunk in it changed the way I think about business forever.

The IM industry could use a good dose of Jay's philosophy IMO. There are too many cowboys around promising whatever they have to to make a sale. You know, the one-off fly-by-nighters. Sure, not only IM is infected, but they seem more prevalent in this industry as it's easy to mimic a trusted source, at least temporarily, and operate from behind a thin but convincing visage. Once they've been outed and the gig's up, it's time to paint another mask and front right up to the people they've just ripped off - looking fresh, smiling, and friendly. Stuff the list-building, there's enough of a newbie market that recurring one-offs can be a full time occupation.
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Have you have ever bought multiple products from the same vendor and been happy every time? Do they under-promise and over-deliver? Do you feel like you trust them? They are in fact a trusted adviser? That's what the receiving end of Jay's philosophy feels like . No tricks. Straight to the core requirements of ethical, sustainable and profitable business strategy.

I have spent thousands on Jay's offerings over the years and wish I had done so sooner. For me, it was all worth it just to learn how business and human fulfillment can coexist, mesh, overlap and in fact blend together into one.

Thanks Jay.

***

I'll bet your looking for an aff link after that lot!

6 books that will make you a million dollars

1. Jay Abraham's book "Getting Everything ...."
2. Dan Kennedy "No BS Sales"
3. Dan Kennedy "Ultimate Marketing Plan"
4. "Influence: The Psychology Of Persuasion" by Robert Cialdini
5. Adweek's Guide to Copywriting by Joe sugarman
6. The secret of selling anything by Harry Browne

I think this would be a world class education for anyone interested and all could be had for less than $75.

That's REALLY nice to hear Jason. Thank you for that!

The best part about this "job" is hearing things like that, so thank you. Last week an old school student of mine grabbed me on the stairs in Marks and Spencers to say thank you for helping him pass his exams and get into college. I don't think you can beat that feeling.

I'm looking forward to reading the book you recommend. Thanks again

Lee McIntyre

When I read this book I was doing about $20,000 per month in online profits, but was working FAR too hard.

I'd tried to outsource many elements of my online business, before hitting various brick walls. The stories with Sarah showed that I wasn't alone, and the struggle she had been through to grow her business DEEPLY resonated with me.

As the stories continued, I could see the path out of the "entrepreneurial trap" I'd created for myself. I then went ahead and created systems for everything, and hired people to manage and implement these processes.

Now my profits have increased and my workload has vastly decreased. This book helped show me the way.

If you're looking for a step by step "system" then you won't find it in this book. BUT if you're an overworked entrepreneur who has ever felt "trapped" by your own business then read this book right now.

Whenever I have new mentoring clients who struggle to "let go", or who have a profitable business but have hit an invisible glass ceiling, then I insist they read this book.

I hope this helps

Lee McIntyre

I will be getting this book next, thanks for that.

Andrew,

Are you wanting to get rid of any of your extra Jay Abraham material? Or want to start a "warrior library loan program?"

This thread has reminded me about Jay's book.

I started to read it a few years ago and never finished it. I did find it a bit dry and not an exciting read.

I will read it again now.

Funnily enough, sometimes one can read a book and not get that much from it. A while later when reading it again, you can get so much more out of it. It often seems like a completely different book and usually I can't believe it is the same book. Almost like I'd never read it again.

I think this phenomena can be for many reasons, perhaps there are concepts or words in the book that you don't really understand, but you skip passed them. Also, you weren't quite ready for what the book had to say.

Weeks, months or years later and you read it again and WHAM, you finally get it.

OK I have made my way through a couple more of Jays programs. There is a lot of great info but I still contend that you can get everything you need out of his $12 book or his $495 home study course. He used the same principals in most things and it comes back to what he talks about in the book.

Also if you do a search on Jay Abraham in google you'll find a place that sells a lot of his stuff for great prices. Best of luck to all.

Tim