New Revenue Stream with Udemy.com

12 replies
Hey Warriors,

I got an interesting email the other day from one of my Youtube videos from a representative of Udemy.com. Here's the email:

My name is Dan from Udemy, an exciting education startup based in San Francisco. Udemy is a bit like an Etsy for education; we give passionate and knowledgable people the platform to publish and sell courses online. If you'd like more information about us, be sure to check out this CNBC article.

I really like your work and I was just wondering if you would be interested in creating a course on Udemy.

Our instructors have found that Udemy is a great way to share their passions and expertise (and not to mention gain a nice additional stream of income). The best part? There's no ongoing time commitment -- you make your course, promote it and then kick your feet back.

This course gives you a good idea of what a Udemy course looks like. Let me know if you would like to create a course on Udemy, we would love to have you onboard!
Interesting...you have peaked my interest!

So I decided to check out more about the site. First I looked at compete.com:



64,000 Unique visitors per month and growing pretty rapidly. Not a home run but definitely some traffic. Then I check out the site for myself.

They of course offer Free courses and paid courses. I saw paid courses all the way from $10 - $200 but what surprised me the most was that they had subscriber data listed. A wordpress course for $99 had over 220 subscribers, a coding class for $29 had over 2100 subscribers. That's some decent income!

Just wondering if anyone has had any experience with this site and if nothing else it could be a great additional revenue stream and a place you can throw up a product you're already selling to get even more exposure. Especially if it keeps growing at a steady rate.

They do take 30% of course sales which is a downside. There's also an affiliate program.

Edit: This was supposed to go in the main IM forum but this will work too since it's technically a review
#revenue #stream #udemycom
  • Profile picture of the author zaco
    Originally Posted by MarketingChad View Post

    Hey Warriors,

    I got an interesting email the other day from one of my Youtube videos from a representative of Udemy.com. Here's the email:

    Interesting...you have peaked my interest!

    So I decided to check out more about the site. First I looked at compete.com:



    64,000 Unique visitors per month and growing pretty rapidly. Not a home run but definitely some traffic. Then I check out the site for myself.

    They of course offer Free courses and paid courses. I saw paid courses all the way from $10 - $200 but what surprised me the most was that they had subscriber data listed. A wordpress course for $99 had over 220 subscribers, a coding class for $29 had over 2100 subscribers. That's some decent income!

    Just wondering if anyone has had any experience with this site and if nothing else it could be a great additional revenue stream and a place you can throw up a product you're already selling to get even more exposure. Especially if it keeps growing at a steady rate.

    They do take 30% of course sales which is a downside. There's also an affiliate program.

    Edit: This was supposed to go in the main IM forum but this will work too since it's technically a review
    I have noticed that this company is advertising heavily on Facebook, each time I login I see their ads so I guess you can give it a try and see..even if they take 30% ... u still have 70% and they do all the advertising for u.. you can't take everything lol
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  • Profile picture of the author Bayo
    Something else to consider. If you used affiliates, you could expect to pay them up to 50%.

    I sell courses on Udemy under different pen names for different niches, so I know it's a good deal.

    Bayo
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  • Profile picture of the author Greg guitar
    According to their site, they take a 50% commission, which probably isn't unreasonable, considering the traffic they bring. They also say the teachers get 100% of sales they bring in themselves.

    And they claim "the average instructor earns $7k on Udemy", and that "96% of instructors make sales". Seems pretty decent to me.
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    • Profile picture of the author Dave Espino
      Hi MarketingChad!

      Udemy is blowing up and currently has over 2 million students and 16,000 courses.

      They just completed a Round C of funding at $32M and they have awesome momentum.

      What I like about them is that you publish your course once, and then receive ongoing income because Udemy does a pretty good job of marketing.

      Of course, you have to be sure you are providing an in-demand course, but most IMers know how to determine demand and Udemy is a great place to do that, as well.

      My most recent WSO was all about getting your Udemy course published fast and avoiding any of the hangups that could occur.

      Hope this helps!

      Dave
      Signature
      I make several $1000s a month (passive income) on Udemy and here's how YOU can, too...

      Get your FREE UDEMY MINI-COURSE here:

      http://daveespino.com/FreeMiniCourse-Sig

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  • Profile picture of the author Joe J
    I've been purchasing courses from there for a little over a year.

    In that time, I've received so many discounts through their promotional emails for courses with all the way up to 90% off.

    If it's the case where they take all the profits from their marketing, then I guess that would have it's upsides and downsides from you the seller.

    Like you mentioned, more exposure and I'm pretty sure that you don't have to join in on those heavy discounts when they offer them.

    They also have a mobile App that seems to have offers separately from their email offers.

    I guess if you prepare a course with the fore-knowlege (is that even a word?) of heavy discounts, if you choose, you can base a whole series of courses off of it.
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  • Profile picture of the author NicoleMarFer
    Is anyone teaching any courses on Udemy?
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  • Profile picture of the author jaydhruv
    i do. i have my courses with them. i created around 20 odd courses along with my friends.
    i also have signed up for their affiliate program.
    when they started it was 70% teacher and 30% udemy.
    now it is 50% udemy and 50% tutor with no marketing help.
    if you list your course in their affiliate scheme. it is 75% udemy and only 25% teacher.
    The margins have dried up substantially.
    to give you an exxample

    i recently sold a course for 99 $.
    Guess what will i receive ? 22 $.

    i have more than 20 courses listed and let me tell you i am not making even 1000 bucks.
    They are keeping affiliates happy maybe but not the teachers.
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    • Profile picture of the author Joan Altz
      Originally Posted by jaydhruv View Post

      i do. i have my courses with them. i created around 20 odd courses along with my friends.
      i also have signed up for their affiliate program.
      when they started it was 70% teacher and 30% udemy.
      now it is 50% udemy and 50% tutor with no marketing help.
      if you list your course in their affiliate scheme. it is 75% udemy and only 25% teacher.
      The margins have dried up substantially.
      to give you an exxample

      i recently sold a course for 99 $.
      Guess what will i receive ? 22 $.

      i have more than 20 courses listed and let me tell you i am not making even 1000 bucks.
      They are keeping affiliates happy maybe but not the teachers.
      Yeah, I've read a couple of blogs recently with several comments from teachers saying they are getting shafted by Udemy right and left. It seems their goal is to strip the earnings from the teachers for as much as possible and as often as possible. Sad.
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    • Profile picture of the author SteveSRS
      Originally Posted by jaydhruv View Post

      i do. i have my courses with them. i created around 20 odd courses along with my friends.
      i also have signed up for their affiliate program.
      when they started it was 70% teacher and 30% udemy.
      now it is 50% udemy and 50% tutor with no marketing help.
      if you list your course in their affiliate scheme. it is 75% udemy and only 25% teacher.
      The margins have dried up substantially.
      to give you an exxample

      i recently sold a course for 99 $.
      Guess what will i receive ? 22 $.

      i have more than 20 courses listed and let me tell you i am not making even 1000 bucks.
      They are keeping affiliates happy maybe but not the teachers.
      pretty much what he said..
      It used to be good for teaching.. now it sucks. It's still good for students though.
      I made some decent money.. now I just made my course free but even that sucks because you can't email your students as you like and still now way to export (even so they promised to offer this).

      Conclusion just stay away.
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  • Profile picture of the author OnlineStoreHelp
    Here is the issue I see with Udemy right now.

    First, subscriber statistics are really hard to take at face value. I have about 130 courses I am enrolled in, many paid and many premium, guess how many I paid for? If you guess zero, then you are right.

    Second, until Udemy can curate the courses better it will go south fast. Why? I took a course that was a rehashed WSO from 2011 that was being sold for $29. How relevant was most of the information, 90% was out of date. This is why Linda.com courses are more expensive since they curate the courses.

    Third, no life time value of those customers. Unless you can convert them to your list the subscriber value is small. Converting them means leaving stuff out of your course and making people subscribe which just pisses me off. While its only anecdotal, guess how many Udemy emails I read since I get about 30 a day?

    Four, no control over your brand. Ok if you are selling $6 WSO's over there but if you want to sell any premium courses, seeing a coupon for $19 for any course everywhere is certainly not going to make your high priced course look valuable.

    Five - Mobile experience is lacking. Ever try watching a course on your iPad? You can't go full screen like you could if you hosted those with Vimeo. I like that they tried to do mobile but its just not there yet.

    There are some OK programming courses I am taking but even those I have moved back towards books in many cases and the courses make a ton of assumptions.

    Where I think it can be good, is if you don't have the money to buy the tools you need to run your own member portal, or your topic is obscure enough that you have little competition.
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    • Profile picture of the author Bayo
      Originally Posted by OnlineStoreHelp View Post

      Here is the issue I see with Udemy right now.

      First, subscriber statistics are really hard to take at face value. I have about 130 courses I am enrolled in, many paid and many premium, guess how many I paid for? If you guess zero, then you are right.

      Second, until Udemy can curate the courses better it will go south fast. Why? I took a course that was a rehashed WSO from 2011 that was being sold for $29. How relevant was most of the information, 90% was out of date. This is why Linda.com courses are more expensive since they curate the courses.

      Third, no life time value of those customers. Unless you can convert them to your list the subscriber value is small. Converting them means leaving stuff out of your course and making people subscribe which just pisses me off. While its only anecdotal, guess how many Udemy emails I read since I get about 30 a day?

      Four, no control over your brand. Ok if you are selling $6 WSO's over there but if you want to sell any premium courses, seeing a coupon for $19 for any course everywhere is certainly not going to make your high priced course look valuable.

      Five - Mobile experience is lacking. Ever try watching a course on your iPad? You can't go full screen like you could if you hosted those with Vimeo. I like that they tried to do mobile but its just not there yet.

      There are some OK programming courses I am taking but even those I have moved back towards books in many cases and the courses make a ton of assumptions.

      Where I think it can be good, is if you don't have the money to buy the tools you need to run your own member portal, or your topic is obscure enough that you have little competition.
      Some really pertinent business and profit-focused points raised in your comments.

      (And we love Waikiki too!)
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    • Profile picture of the author chamaltatis
      Originally Posted by OnlineStoreHelp View Post

      Here is the issue I see with Udemy right now.

      First, subscriber statistics are really hard to take at face value. I have about 130 courses I am enrolled in, many paid and many premium, guess how many I paid for? If you guess zero, then you are right.

      Second, until Udemy can curate the courses better it will go south fast. Why? I took a course that was a rehashed WSO from 2011 that was being sold for $29. How relevant was most of the information, 90% was out of date. This is why Linda.com courses are more expensive since they curate the courses.

      Third, no life time value of those customers. Unless you can convert them to your list the subscriber value is small. Converting them means leaving stuff out of your course and making people subscribe which just pisses me off. While its only anecdotal, guess how many Udemy emails I read since I get about 30 a day?

      Four, no control over your brand. Ok if you are selling $6 WSO's over there but if you want to sell any premium courses, seeing a coupon for $19 for any course everywhere is certainly not going to make your high priced course look valuable.

      Five - Mobile experience is lacking. Ever try watching a course on your iPad? You can't go full screen like you could if you hosted those with Vimeo. I like that they tried to do mobile but its just not there yet.

      There are some OK programming courses I am taking but even those I have moved back towards books in many cases and the courses make a ton of assumptions.

      Where I think it can be good, is if you don't have the money to buy the tools you need to run your own member portal, or your topic is obscure enough that you have little competition.
      Thanks for this comment! I created my first course last May with a partner and we self-hosted it. It went well though it was never easy to set things up and even with a team, you can't avoid technical glitches. That's why I was considering to try Udemy because at least I don't have to think about setting up a lot of technical things. But after reading this, I think I will still stay with self-hosting my own courses. It might be hard but at least you have the control of everything.
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