"Desperate Buyers Only" Section...Question

Most value is gained by learning the principles involved, rather than the techniques.

Although both books referred to in my post above contain useful techniques, when you understand the principles the authors outline you are able to more easily identify niches which are likely to have eager prospects.

Then you set up a sales system which attracts those prospects and converts them into sales. There are many different ways of doing this but it's good to have a marketing system that is able to cope even against strong competition.

Finding the prospects - eager targeted traffic - is just one part of the equation. You also need to have a system in place that will convert this.

A lot of the simpler systems soon become crowded with competitors as other marketers identify promising keywords. However, there are still ways of attracting the traffic and converting them even in competitive markets.

Ultimately you need a "cradle to grave" model that will show you how to set up a system that gets the traffic you are targeting and is effective in making them buyers.

Ivan