This software looks like another Autoblog type of solution that just scrape a bunch of mushed up content. For example look at the sample site they show in their early sales video:
Best Life Organization
Its filled with irrelevant content(it a site about Organization tips in your life and it has a Category for "pro-life" abortion......All the content is just Question/Answer content from Yahoo answers and other Q&A sites and mixed in youtube videos.....
This is nothing new just a new "spin" on Autoblog tools. The co-creator of this Andy Fletcher created past plugins that pulled this content like yahoo answers.....I used to use that plugin and while the content layout looked "pretty" it was just junk.
These sites don't add any value to the internet and you will just waste your time creating these stupid "push-button" sites when they all get deindexed or dropped from any ranking after the inital 1-2months. I did all this autoblog stuff in 2009-10 at a higher level than this tool.
The only "automation" that would make sense if maybe some type of Curation tool to help you bring together quality on-topic content that you quickly review before posting. (like many of these Curated magazine style sites you see). Otherwise, build real sites with good content.
Stop looking for easy shortcuts...I own a graveyard of Autoblog software, don't go down that path. Trust me.