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clickbank - affiliate information

by ibrc
6 replies
When Im at Clickbank marketplace studying the products - there is a line that shows different types of affiliate information.

$/per sale: l Future/$: l Total $/per sale: l %/sale: l %refd: l grav: l

Some of it is self explanitory. but
What does grav tell me ?
What about %refd ?
Using this info is it possible for me to determine how often a product gets returned ?
Please give detailed explanations,
Thank You
#affiliate #clickbank #information
  • Profile picture of the author Josh Gould
    1. Earned/Sale: Average net amount earned per affiliate per referred sale. Note that this is the net earned per actual sale, and so it is impacted by refunds, chargebacks, and sales taxes. Unfunded sales, such as returned checks, do not impact this number.
    2. Future $: Average total rebill revenue earned by the affiliate due to sales from a site. Generally this equates to the average sum of all rebills.
    3. Total $: The sum of all initial sales and rebills divided by the number of initial sales. It is the average total $ per sale, including all rebills that may come from that sale.
    4. %Earned/Sale: Average percentage commission earned per affiliate per referred sale. This number should only vary if the vendor has changed their payout percentage over time.
    5. %Referred: Fraction of vendor's total sales that are referred by affiliates.
    6. Gravity: Number of distinct affiliates who earned a commission by referring a paying customer to the vendor's products. This is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.
    That was found on ClickBank's website: How The ClickBank Marketplace Works - ClickBank

    For visual representations of each you could use a tool like CBTrends: http://www.cbtrends.com/
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    • Profile picture of the author ibrc
      Thanks Josh,
      I hunted all over clickbank looking for that information but could not locate it.
      Appreciate the links.
      Thanks again
      Rusty
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  • Profile picture of the author Veredfu
    Hi
    There is this explanation on CB website, as Josh Gould put it for you, but if you need more elaboration, Gravity is a calculation that takes in consideration both the amount of sold products as well as the time when it was sold. Every sale is counted, but if the sale was recently it gets additional points. If you ceck a product day after day and the gravity is going down, it means that there are no recent sales.

    % refd, means what percentage of the sales is done by affiliates, the rest of the sales are done by the product's owner himself.

    None of these can tell you if the product gets returned, but you can see it in another way:
    Enter the merchant sales page and see for how much the product sells to the public. Now see what is the percentage that the affiliate gets (%/sale:) and calculate how much you supposed to get for each sale. Compare your results with what you actually get ($/sale) and if $/sale is lower, it means that some products got returned. The $/sale information is the average of how much affiliate actually received (including paybacks), and that's why you can use it in order to see if the product get returned.

    I'm not sure my explanation is clear so I will give you an example:
    Lets say that you see on merchant pitch page that the product cost $100 and %/sale is 50%. You would expect the $/sale to be 50. If it's lower it means that the product was returned. If it's 49.95 it's certainly reasonable, but if it's 40 better to keep distance...
    Good luck
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