Facebook Marketing can be both challenging and difficult and it's often great to learn by example, from the best of course. I got in touch with the BlitzMetrics Team, Dennis Yu and Logan Young for a couple of questions! These guys are amazing. They study the market, work with Facebook and impart their knowledge to other marketers to help them improve in Facebook Marketing. A very dedicated team, they guys are passionate about their crafts.
Here's part 1 of the interview: Facebook Marketing with Dennis Yu and Logan Young of BlitzMetrics
Take notes and absorb everything, it's a huge help in the long run!