It was Friday. Sales were dead. And we owed $7,000 by Monday. We had no idea what to do.
Facebook ads weren't converting like they were just a couple weeks before. The holiday season revenue boost was still weeks away. There was a new baby adding expenses. There was a stressed-out wife.
We were still newbies, figuring out the e-commerce game as we went.
We had only one resource at our disposal that we hadn't tapped into.
Our email list.
That pile of names and addresses of past customers and ones we had seduced into giving us their email address in the form of a discount. We had barely touched them. It wasn't a big list, just a couple thousand. Would they remember us? Would we just be spamming them? Would this even work?
Read more on this topic on Warrior Forum Learn!