Launched in 2018, IGTV is Instagram's long-form video service which is pitted against YouTube and other video apps. A spokesperson told TechCrunch, "very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app."
Well. Instagram has struggled attracting IGTV users and creators since launch, as IGTV doesn't offer the same sponsored content opportunities as Instagram does for main IG posts.
Do you use IGTV? What do you think of removing the IGTV button?