Facebook's monthly active users reach 2.5 billion in latest report

by WarriorForum.com Administrator
2 replies
Facebook just published its Q4 2019 performance update with increases in both monthly active users and revenue.

The Zuckerberg-led firm added 34 million DAU (daily active users), and 1.66 billion DAU for Q4: 1 million users in North America, while adding 14 million from Asia-Pacific. That brings Facebook's monthly active users to 2.5 billion.

Facebook also provided insights into usage across its brand families - Facebook, Instagram, Messenger, and WhatsApp:

"Our Family metrics represent our estimates of the underlying number of unique people using one or more of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our "Family" of products). We define a DAP as a registered and logged-in user of one or more Family products who visited at least one of these products through a mobile device application or using a web or mobile browser on a given day."

That gives Facebook 2.26 billion users every day. That's a whole lot of audience for marketers to target and consider for this year's strategies. Social Media Today has a report summary, and you can view it here.

And despite Facebook their issues on how they handle user data, Facebook will just keep on growing.
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  • Profile picture of the author johnpradeep
    Facebook managed to add 1 million daily users in the U.S. & Canada region where it earns the most money after returning to growth there last quarter following a year of slow or no growth.
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  • Profile picture of the author albertomax1
    Facebook will continue to grow...until it doesn't anymore.
    Our job is to take advantage of it now.
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