The Zuckerberg-led firm added 34 million DAU (daily active users), and 1.66 billion DAU for Q4: 1 million users in North America, while adding 14 million from Asia-Pacific. That brings Facebook's monthly active users to 2.5 billion.
Facebook also provided insights into usage across its brand families - Facebook, Instagram, Messenger, and WhatsApp:
"Our Family metrics represent our estimates of the underlying number of unique people using one or more of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our "Family" of products). We define a DAP as a registered and logged-in user of one or more Family products who visited at least one of these products through a mobile device application or using a web or mobile browser on a given day."
That gives Facebook 2.26 billion users every day. That's a whole lot of audience for marketers to target and consider for this year's strategies. Social Media Today has a report summary, and you can view it here.
And despite Facebook their issues on how they handle user data, Facebook will just keep on growing.