Pinterest reaches 335 million active users in 2019 report
Pinterest released a report summarizing the platforn's performance data for Q4 2019.
Firstly, Pinterest now has 335 million MAUs (monthly active users), a 26% from last year. Furthermore, the platform increased its US audience by 8%, while international active users saw a 35% increase. Pinterest also saw increased popularity in EU.
The next step for Pinterest is converting that massive audience into revenue, i.e. increasing its in-stream purchasing, and optimizing its ad reach based on user actions.
Firstly, Pinterest now has 335 million MAUs (monthly active users), a 26% from last year. Furthermore, the platform increased its US audience by 8%, while international active users saw a 35% increase. Pinterest also saw increased popularity in EU.
The next step for Pinterest is converting that massive audience into revenue, i.e. increasing its in-stream purchasing, and optimizing its ad reach based on user actions.
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