The research concluded that physical stores are still top of mind when consumers buy their favourite latte. I agree with this - I still prefer running to my favourite café for my daily caffeine fix. However, digital channels including social media, play a crucial role in influencing drink choices. Other factors include convenience and health benefits.
Facebook compiled its key findings in the infographic below:
You can read the full report here.
My usual fix either the regular black roast coffee, or Nitro Cold Brew, and I can't start my day without caffeine or I'll get lethargic and unmotivated throughout the day. What's your drink fix? Do you usually buy that trendy spiced latte on Instagram?