Creator Marketplace is TikTok's influencer marketing platform which lets brands locate relevant TikTok users for partnerships. However, the platform is currently limited to an "exclusive invitation-based experience system" so not everyone can just use Creator Marketplace right away.
For those with access, they can use the platform to engage with the right influencer for each campaign, with a profile listed for every individual creator which shows key performance metrics, samples of TikTok content, etc.
The updated analytics include data on:
- Engagement Rate
- Audience Breakdown
These data points will help brands measure response rates for each TikTok campaign, which then gives them a deeper understanding of how their audience response to campaigns and leveraging that data to improve overall performance.