Conversation Ads feature full-funnel campaigns with options for multiple customized CTAs such as product education or eBook downloads. LinkedIn also shares how to get started with Conversation Ads:
Choose campaign objective
Conversation Ads allow marketers to hit multiple objectives by setting up an interactive experience, giving audiences a more personal experience. This allows different levels of brand customization, which then fuels traffic to landing pages, and therefore generate high-quality leads.
Conversations that speak to your audience
The new feature also lets you start conversations to your targeted professional audience. This is LinkedIn's nature as a professional social network - your connections are mostly likely professionals, and it's even likely these professionals are company decision-makers who might have an influence on their company's purchasing behaviour.
More valuable insights about customers
You can pretty much leverage this data to view campaign performance - what worked and what didn't. Use these insights to improve future campaigns, driving demand to the right audience.