Pinterest further adds:
|"We've launched the Verified Merchant Program with retailers who've met our qualifications for high quality customer service experiences through manual review. Verified Merchants will display a special blue checkmark on their profiles, and become eligible for increased distribution within high-intent shopping experiences and metrics like conversion reporting."|
The programme will initially be made available to US_based merchants, but will expand to other regions later this year. And as with other social networks, having that verified blue checkmark definitely gives your brand an extra level of authority.
You can learn more about the programme here.