Video creation service Animoto recently conducted a survey comprising 1000 consumers and 500 businesses, and found that 75% of any given millennial's purchase decision were influenced by a brand's socmed presence. But that's just one generation group, which by the way has spent a lot of time online.
Animoto breaks their research down by generation, and here are key insights:
- Gen Zs choose Instagram to follow brands.
- Baby boomers spend a lot of time on YouTube and Facebook.
- Gen Zs, millennials, and Gen Xs rely on YouTube when making purchase decisions.
Here's the infographic.