[Infographic] How different generations use social media

by WarriorForum.com Administrator
6 replies
Video creation service Animoto recently conducted a survey comprising 1000 consumers and 500 businesses, and found that 75% of any given millennial's purchase decision were influenced by a brand's socmed presence. But that's just one generation group, which by the way has spent a lot of time online.

Animoto breaks their research down by generation, and here are key insights:
  • Gen Zs choose Instagram to follow brands.
  • Baby boomers spend a lot of time on YouTube and Facebook.
  • Gen Zs, millennials, and Gen Xs rely on YouTube when making purchase decisions.

Here's the infographic.

#generations #infographic #media #social
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  • Profile picture of the author Rinki Sharma
    thnks for sharing
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  • Profile picture of the author Dave Earley
    Wow, 75%! I am SOOO not a millennial even though I technically make that age range. Actually, I don't fall in line with any of those groups when it comes to social media. I feel like an alien. Thanks for the info graphics though, they're quite interesting.
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  • Profile picture of the author Deut1
    I really liked this post, I am grateful to the author for it, thanks.
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  • Nowadays, young people are also using YouTube to access free online courses. I think there has been a rise in the number of people investing their time on YouTube as it is a great source of online and free information.
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  • Profile picture of the author Kathrilas
    That's very cool case study and for sure it's totally correct for my age anyway, so let's please finally move on with all that anyway. Somebody can and should use all that research in their daily actitvities anyway. I hope it will help them, it's very detailed.
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  • Profile picture of the author Rinki Sharma
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