Facebook publishes new research on video consumption habits
Facebook published a report on its Facebook Watch users, providing insights into what these viewers look for and how brands can use these insights to connect to these 720 million users through relevant ads and content.
Some key insights:
You can read the full report here.
Some key insights:
- Users tend to watch videos in the afternoon/evening.
- 94% of respondents regularly share Watch content.
- 81% of viewers look to connect with others who share the same interests.
You can read the full report here.
