Finding and hiring an influencer

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Influencers have changed the way brands sell. Traditionally, a brand must pay a well-known celebrity to endorse their product. That strategy still works for big brands (i.e. Snoop Dogg and Corona beer), however not everyone can afford hiring a well-known celebrity. Hence, influencers. And research says that 70% of teens trust influencers more than celebrities.

But you simply don't just look for a random person and tell them to endorse your product. You have to find and connect with the right influencer, and this infographic from Spiralytics shows how it's done.

#finding #hiring #influencer
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