LinkedIn Shares New insights into the Rising Importance of Employer Branding

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A new infographic on Social Media Today reports that in the wake of the pandemic, regions are now seeing a significant shift in employee attitudes, with the global shutdowns sparking a re-assessment of people's priorities, and how they spend their time.

That's been most evident in the retail sector, where almost 650,000 workers quit their jobs in April - the largest shift in more than 20 years. Some stores have been forced to close due to a lack of staff, while others, like McDonald's, are now re-assessing their incentive structures and pay rates in order to appeal to more workers and align with this wave.

One key element at play here is employer branding and internal satisfaction, which can play a key role in staff retention. That's the focus of this new infographic from LinkedIn, which looks at the next big staffing shift, and how businesses can improve their positioning to maximize connection with their employees.

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