A new infographic on
Social Media Today reports that TikTok has underlined the importance of sound in your on-platform promotions, with new research conducted by MRC Data and Flamingo providing insight into how users respond to sound and music within TikTok ads, and what they expect from brands.
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"Music and sound are TikTok's universal language; they play an integral role in the community's creativity, liveliness, and cultural impact. From working with a culturally relevant musician to create a custom song, or tapping into trending voiceovers and jingles on-platform, music and sound play a major role in how brands share their personalities with the world."
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