A new infographic on
Social Media Today illustrates Snapchat insights on how the platform helps people maintain a connection with friends, in alignment with International Friendship Day, which was celebrated last Friday the 30th of July.
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"Real friends have always held an important place in Snapchatters' lives, and they're ready to make up for lost time this summer as the world edges back to a sense of normalcy."
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Connecting real friends has become Snapchat's key focus, which has helped it carve out a more specific niche within the social media landscape, with the emphasis on maintaining smaller group interaction, as opposed to broadcasting for the world to see.
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"Nearly 3 in 4 Snapchatters talk to their friends about their day-to-day lives using the app. 77% of Snapchatters are using more Snapchat features than they were a year ago, and nearly half agree that Bitmojis make communicating more fun."
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This is an important element to consider within the Snap experience, especially for marketers - Snap users are looking to maintain a connection with smaller groups and around more specific interests. To provide more insight on this, Snapchat has shared an overview of some key connection trends.
