Important LinkedIn insights among Gen Z audience

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Marketers should start looking at the increasing influence of Gen Z, and they will soon become the biggest consumer group. Accounting for more than US$140 billion in direct spending in the US, Gen Z's are also digital natives since birth.

And this data from LinkedIn shows:

"That helps explain their affinity for social media, including Linkedin. Gen Z members are joining LinkedIn right after graduating high school, and today more than 78 million global Gen Z professionals are LinkedIn members. Most (71%) of Gen Zers spend more than an hour on social media every day; 63% visit LinkedIn more than once a week."
#audience #gen #important #insights #linkedin
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